Brand Owner Strategies
These strategies are designed for Brand Owners / Private Label sellers who control their own listings and typically do not compete for the BuyBox against other resellers.
The goal is to maintain healthy margins, respond to demand and inventory signals, and track comparable market prices without destructive price wars.
1. BrandGuard Strategy (Strategy ID: 5)
BrandGuard protects your brand pricing by adjusting your offer dynamically based on sales velocity, inventory levels, and competitor ASINs you choose to monitor, while always respecting your min/max price thresholds.
How it works
Fetch current status: SellerMagnet checks your current price and whether the listing is active. If inactive (e.g., out of stock), it logs STOCK and stops.
Sales velocity: It calculates units sold per day over a period you define (e.g., 7 days). If no data exists, velocity is treated as zero.
Inventory level: It reads your available stock for the selected marketplace.
Competitor prices: For up to five competitor ASINs, it retrieves the current lowest offer. If available, it computes a median competitor price to represent a fair market reference.
If no competitor prices are found, the system logs NO_COMPETITOR_DATA and proceeds without this data.
Thresholds & caps: The min price (min_threshold) is your configured floor. The max price (max_threshold) is your configured ceiling, optionally capped by the competitor median multiplied by a backend factor.
Target price logic:
Low inventory + healthy demand: increase price moderately within limits.
High inventory + weak demand: decrease price slightly within limits.
Competitor median available: align near the median minus a small subtraction, still within thresholds.
Change limiter: per-cycle price change is constrained by a backend percentage cap to avoid sharp swings.
Validation & apply: Rounded to two decimals. If outside thresholds, the system logs PRICE_OUT_OF_RANGE and skips the change. If valid, SellerMagnet updates your Amazon price.
Inputs you configure
Competitor ASINs: up to 5 similar products to monitor.
Sales velocity period (sales_velocity_period): e.g., 7 days.
Inventory thresholds (inventory_threshold_low / inventory_threshold_high).
Min / Max price (min_threshold / max_threshold): hard guardrails for profitability.
Practical example
Product: ASIN B012345678. Current price: $20.00. Velocity: 2.0 units/day (last 7 days). Stock: 8 units (below low threshold 10).
Competitor ASINs: B098765432 at $22.00 and B054321098 at $18.00, median $20.00.
Thresholds: min $15.00, max $30.00. Backend caps apply.
Result: Low stock with healthy demand triggers an increase to $22.00, which stays within allowed change limits and thresholds.
When to use
You are the only authorized seller on the listing.
You want pricing that responds to demand and stock rather than continuous undercutting.
Avoid when
The listing is shared with many resellers. Consider Reseller strategies instead.
2. Competitor ASIN-BuyBox Sync Strategy (Strategy ID: 6)
This strategy synchronizes your price with the BuyBox price of a target competitor ASIN, adjusted by a multiplier you control. It is ideal when you want to mirror market-leading offers on comparable products.
How it works
Fetch your current price and confirm the listing is active. If not, the process logs STOCK and stops.
Get competitor BuyBox price for the ASIN you provided.
If the competitor has no BuyBox, the system logs NO_BUYBOX and exits.
If the ASIN is invalid, it logs INVALID_ASIN and stops.
Compute target price by multiplying the competitor BuyBox by your price adjustment factor (price_adjustment_factor) (for example 0.99 to set just below, 1.00 to match, 1.05 to go above). Rounded to two decimals.
Change sensitivity: if the target price differs by less than $0.01 from your current price, no change is made, logged as NO_SIGNIFICANT_CHANGE.
Guardrails: any new price must remain between your min_threshold and max_threshold. If out of bounds, system logs PRICE_OUT_OF_RANGE and skips update.
Inputs you configure
Competitor ASIN (competitor_asin): the product you want to sync against.
Price adjustment factor (price_adjustment_factor): typically between 0.50 and 1.50. Default 1.00.
Min / Max price (min_threshold / max_threshold): to protect margin.
Practical example
Your price: $25.00. Competitor ASIN BuyBox: $24.50. Factor: 0.99.
Target price becomes $24.26 after rounding.
System logs change as PRICE_UPDATED and applies the new price if within limits.
When to use
You want to align with a clear market reference price across similar ASINs.
You manage bundles or variations tied to a leading offer.
Avoid when
Your listing faces frequent cost fluctuations or strict MAP rules that limit flexibility.
Summary
BrandGuard
Brand owners with exclusive listings
Sales velocity, inventory, competitor ASIN median
Inventory thresholds and min/max price
Competitor ASIN-BuyBox Sync
Brand owners tracking a leading ASIN
Competitor BuyBox price
Adjustment factor and min/max price
For brand-controlled listings, prioritize BrandGuard for demand and margin optimization. Use Competitor ASIN-BuyBox Sync when market anchoring to a reference ASIN is strategically required.
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