Create & Manage a Repricer

Once inside the Repricer Management section, you can create, edit, and monitor repricers for each SKU. This process ensures that your pricing adapts dynamically to competition and your profitability rules.

Step 1: Select a Product

Before creating a repricer, select the product from your catalog.

Repricer start screen where a product must be selected before creating a repricer.

Step 2: Configure Repricer Settings

After choosing a product, you will be directed to the Repricer Settings panel.

Repricer settings screen showing strategy selection, price breakdown overview, and manual inputs.

  • Repricer Active Toggle: Turn the repricer on or off.

  • Strategy: Choose the pricing strategy (e.g., Lowest Price, BuyBox, or dedicated brand-owner strategies like BrandGuard).

  • Purchase Price: You can input it manually here, or it will auto-load if pre-set in the Products section.

  • Shipping Cost: Define cost per unit for FBM. For FBA, this is managed by Amazon fees.

  • VAT Rate (%): Determined automatically by SellerMagnet based on the country of sale.

  • Fee Percentage (%): Automatically calculated by SellerMagnet depending on the product category. You can refresh the data with the Fetch Amazon Fees button to ensure accuracy.

  • Min/Max Margin % and Min/Max Price: These fields are fully editable. Any changes immediately update their real-time counterparts in the Price Breakdown Overview on the right.

  • Expiry Date: Define when the repricer should automatically deactivate.

Hint: Use the Fetch Amazon Fees button whenever you want to double-check the most recent category fees directly from Amazon.

Step 3: Price Breakdown Overview

The panel on the right provides an automatic calculation:

  • Minimum Price Breakdown: Shows base cost, shipping, VAT, fees, and final minimum price.

  • Maximum Price Breakdown: Shows base cost, shipping, VAT, fees, and final maximum price.

  • Profit & Margins: Real-time projection of profit and margin ranges based on your inputs.

  • Estimated Amazon Payout: Displays expected payout after Amazon deductions.

This overview updates live when you modify any input values.

Step 4: Price Recommendations

Switch to the Recommendations tab to see how your current settings align with the market.

Recommendations screen showing pricing overview, competitors, and ranking.

  • Current Price vs Competition Best Price

  • Suggested Price based on competitive positioning

  • Number of Competitors and their offers

  • Sales Rankings in both primary and sub-categories

Tip: Use recommendations to check if your price or interval is aligned with the best market prices. Adjusting margins or price limits can help you stay competitive without undercutting profitability.

Step 5: Analyze Performance

The Analysis Tab shows your own sales history and market performance.

Analysis screen showing own sales, profit, ROI, and competitor offers.

You can track:

  • Own Sales & Price History: Units sold, volume, profit, margins, ROI.

  • Own Price History: Graph of your historical pricing.

  • Current Competitor Offers: Updated view of competitors' stock and prices.

This data helps refine your repricing strategies over time.

Step 6: Managing Multiple Repricers

Once repricers are created, they are visible in the Repricer Table.

Repricer dashboard filters showing Inactive, Brand/Private Label, Running Unsuccessful, and BuyBox Secured tabs.

Filters include:

  • Inactive: Repricers that are paused or expired.

  • Brand/Private Label: Active repricers using brand-owner strategies (e.g., BrandGuard, Competitor ASIN-BuyBox Sync).

  • Running (Unsuccessful): Active repricers not currently winning the BuyBox.

  • Running (BuyBox Secured): Active repricers currently holding the BuyBox.

Suggestion: Monitor repricers in the Running (Unsuccessful) filter frequently. These are active but not winning the BuyBox. Reviewing their settings helps identify whether margins, strategies, or competitor conditions need adjustment.

Step 7: Creating a Repricer

To create a new repricer:

New repricer creation screen showing the setup panel.

  1. Click Create Repricer.

  2. Fill in the required fields (purchase price, strategy, margins, min/max prices).

  3. Review the breakdown overview on the right.

  4. Save by clicking Create. The repricer will be added to your table and start running if set active.

With these steps, you can confidently configure repricers that balance competitiveness with profitability, adapting dynamically to the Amazon marketplace.

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