Listing Performance
The Listing Performance section provides detailed insights into the effectiveness of your Amazon product listings across marketplaces and timeframes.
It allows you to monitor critical KPIs, analyze visual trends, and review granular performance data for each ASIN.
Key Features
1. Detailed Metrics Overview
Monitor essential performance metrics for your listings, clearly displayed at the top of the dashboard:
Total Impressions: Number of times your listing appeared in search results.
Total Sessions: Number of visits to your product detail pages.
Total Units Ordered: Quantity of products ordered within the selected timeframe.
Total Orders (Revenue): Total sales amount generated.
These data points allow for fast evaluation of overall visibility and sales performance.
2. Graphical Analysis
The graphical interface visualizes trends in your listing performance over time. You can:
Track variations in impressions, sessions, units ordered, and sales revenue.
Compare performance across multiple marketplaces or focus on one.
Hover over data points to see daily values for each metric.
Metrics such as Page Views (ASIN), Sessions (ASIN), Units Ordered (ASIN), Ordered Product Sales (ASIN), and Buy Box Percentage (ASIN) can be toggled to customize your chart view and clicking into the white box, will allow you add other parameters as well.
3. Granular Product-Level Data
Below the chart, a detailed table view displays listing-level data for each product. Columns include:
Date: The date the data was fetched.
ASIN: Amazon Standard Identification Number.
Product Name: The product title displayed in the marketplace.
SKU: Stock Keeping Unit.
Page Views (ASIN): Number of times the product page was viewed.
Sessions (ASIN): Total unique sessions for the ASIN.
Units Ordered (ASIN): Number of units sold.
Total Ordered Items (ASIN): Combined ordered quantity.
Ordered Product Sales (ASIN): Gross sales value.
Buy Box Percentage (ASIN): Percentage of time your offer held the Buy Box.
This detailed breakdown allows users to analyze performance for individual listings or compare between multiple SKUs.
How to Use Listing Performance
Select Your Timeframe: Choose a time period such as Last 7 Days, 30 Days, or a custom date range.
Choose Marketplace: Select a specific Amazon marketplace (e.g., DE, FR, IT) or analyze all combined.
Apply Filters: Click Apply to update the dashboard with new data.
Review Charts and Tables: Analyze visual performance trends and numeric data for each ASIN.
Hover for Details: Move your cursor across the chart to reveal daily metrics.
Use Cases
Optimizing Listing Visibility
Identify which listings receive the highest impressions and sessions, then refine product titles, bullet points, and keywords accordingly.
Evaluating Performance by Region
Discover where your products perform best and optimize pricing, ad spend, or stock allocation across marketplaces.
Forecasting and Planning
Use historical data on units ordered and revenue to predict demand, reduce stockouts, and maintain efficient inventory levels.
Benefits
Enhanced Decision-Making: Real-time access to essential KPIs for faster, data-driven choices.
Revenue Growth: Focus on listings with the strongest performance to maximize returns.
Inventory Efficiency: Forecast demand and reduce excess stock through accurate performance tracking.
Upcoming Features
SellerMagnet is actively developing new analytical tools to enhance the Listing Performance dashboard:
ASIN Comparison Mode: Compare two or more ASINs side by side to evaluate visibility, conversion, and revenue trends.
ASIN-Specific Filters: Filter graphs and tables for a single ASIN to isolate and analyze its detailed performance.
These enhancements will enable deeper insights and fine-tuned optimization for professional sellers managing large catalogues.
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