The Listing Performance section provides detailed insights into the effectiveness of your Amazon product listings across marketplaces and timeframes.
It allows you to monitor critical KPIs, analyze visual trends, and review granular performance data for each ASIN.
Listing Performance chart view showing total impressions, sessions, units ordered, and total revenue over time
Key Features
1. Detailed Metrics Overview
Monitor essential performance metrics for your listings, clearly displayed at the top of the dashboard:
Total Impressions: Number of times your listing appeared in search results.
Total Sessions: Number of visits to your product detail pages.
Total Units Ordered: Quantity of products ordered within the selected timeframe.
Total Orders (Revenue): Total sales amount generated.
These data points allow for fast evaluation of overall visibility and sales performance.
Hint: Red downward or green upward arrows indicate changes in percentage compared to the previous period, making performance fluctuations easy to interpret.
2. Graphical Analysis
The graphical interface visualizes trends in your listing performance over time. You can:
Track variations in impressions, sessions, units ordered, and sales revenue.
Compare performance across multiple marketplaces or focus on one.
Hover over data points to see daily values for each metric.
Metrics such as Page Views (ASIN), Sessions (ASIN), Units Ordered (ASIN), Ordered Product Sales (ASIN), and Buy Box Percentage (ASIN) can be toggled to customize your chart view and clicking into the white box, will allow you add other parameters as well.
Tip: Combine metrics (for example, Impressions vs. Units Ordered) to identify discrepancies between visibility and conversion performance.
3. Granular Product-Level Data
Below the chart, a detailed table view displays listing-level data for each product. Columns include:
Date: The date the data was fetched.
ASIN: Amazon Standard Identification Number.
Product Name: The product title displayed in the marketplace.
SKU: Stock Keeping Unit.
Page Views (ASIN): Number of times the product page was viewed.
Sessions (ASIN): Total unique sessions for the ASIN.
Units Ordered (ASIN): Number of units sold.
Total Ordered Items (ASIN): Combined ordered quantity.
Ordered Product Sales (ASIN): Gross sales value.
Buy Box Percentage (ASIN): Percentage of time your offer held the Buy Box.
