Listing Performance
Provides detailed insights into the effectiveness of your product listings across different metrics and marketplaces
Main Features
1. Detailed Metrics Overview Monitor critical KPIs of your Amazon listings including:
Total Impressions: How many times your listing appeared in search results.
Total Sessions: Number of visits to your product detail page.
Total Units Ordered: Quantity of products ordered.
Total Orders (Revenue): Total sales generated from orders.
These metrics are presented clearly, facilitating quick assessments and strategic decision-making.
2. Graphical Analysis Analyze data trends visually through intuitive graphs. Track metrics over specific timeframes and across individual or multiple marketplaces, helping you quickly identify performance patterns and areas that require attention.
3. Granular Product-Level Data SellerMagnet's Listing Performance allows you to drill down into specific details, presenting data segmented by:
Marketplace
Product Name
ASIN (Amazon Standard Identification Number)
SKU (Stock Keeping Unit)
Impressions
Sessions
Units Ordered
Revenue Generated
This granular approach ensures comprehensive understanding and optimized listings.
How to Use Listing Performance
Step-by-step:
Select Your Timeframe: Adjust the period of analysis from options such as last 7, 30, or 90 days, or set a custom range.
Marketplace Selection: Choose one or multiple marketplaces to analyze individually or collectively.
Apply and Analyze: Click on "Apply" to view updated metrics and graphs. Hover over graphs for day-specific insights and review product-level details in the summary table below.
Use Cases
Optimizing Listing Visibility: Understand which listings garner the highest impressions and sessions, adjusting keywords and product titles accordingly, or checking your ads.
Evaluating Performance by Region: Identify markets where your product performs best to allocate inventory strategically.
Sales Forecasting and Inventory Planning: Leverage sales and unit trends to forecast demand accurately, reducing stockouts and overstocking.
Benefits
Enhanced Decision-Making: Immediate access to essential data empowers swift, informed strategic decisions.
Increased Revenue: Identifying and focusing on high-performing products maximizes sales potential.
Improved Inventory Efficiency: Better forecasting leads to efficient inventory management, reducing costs.
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