Repricing Strategies — Overview

Repricing is the dynamic adjustment of your product prices to maintain competitiveness while protecting profitability.

SellerMagnet provides six distinct repricing strategies — four designed for Resellers (who compete for the BuyBox) and two designed for Brand Owners / Private Label sellers (who control their own listings).

Each strategy uses specific logic to react to market conditions such as competitor prices, BuyBox changes, stock levels, or sales performance. Understanding the intent and mechanism behind each strategy allows sellers to deploy the right one for their business model.

Overview screen showing a comparative table of all SellerMagnet repricing strategies for resellers and brand owners, highlighting key differences and use cases.

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Compact Comparative Summary

Strategy	Ideal Use	How It Works	Tip
Lowest Price	Compete directly with multiple resellers	Continuously sets your price just below the lowest competitor	Best for high-competition markets, but monitor margins closely
BuyBox	Maximize BuyBox ownership	Adjusts your price based on BuyBox winner data	Balance profit margins with BuyBox share to avoid over-discounting
Position	Maintain a fixed rank among competitors	Keeps your price at a specific position (e.g., 2nd or 3rd lowest)	Great for predictable margins and stable visibility
Same Price	Align price with a specific competitor	Mirrors a selected seller’s price automatically	Use when enforcing MAP or parity agreements
BrandGuard	Protect brand pricing and optimize profit	Adjusts dynamically by sales velocity, stock, and competitor ASINs	Perfect for brand owners to maintain dynamic but safe pricing
Competitor ASIN-BuyBox Sync	Mirror another product’s BuyBox price	Syncs with another ASIN’s BuyBox using an adjustable multiplier	Ideal for cross-ASIN pricing alignment or bundles

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Choosing the Right Strategy

Each strategy fulfills a distinct operational need. Understanding how your products compete is the key factor:

• Resellers operate in competitive listings shared with multiple sellers. Their goal is to win or retain the BuyBox as efficiently as possible.

• Brand Owners or Private Label sellers manage unique listings and focus on pricing that reflects demand, inventory, and brand value rather than competition.

If you sell both branded and resale products, combine strategies: use BuyBox or Position for shared listings and BrandGuard for your owned products.

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How Repricing Works in SellerMagnet

All SellerMagnet repricing strategies rely on the same foundation:

1. Real-Time Monitoring: SellerMagnet checks Amazon’s data for BuyBox winners, competitor prices, and your current listing status.

2. Dynamic Logic: Each strategy applies specific rules (depending on your configuration) to determine the target price.

3. Automatic Updates: Valid changes are pushed automatically to your Seller Central account.

4. Fail-Safe Limits: SellerMagnet always respects the minimum and maximum price boundaries you define, ensuring your profit margins remain protected.

You can enable or pause any repricer directly from your dashboard. Each active repricer runs approximately every 5 minutes.

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Strategy Families

🔹 Reseller Strategies

These are designed for competitive listings, where multiple sellers share the same ASIN. They aim to optimize BuyBox performance, maintain visibility, and prevent unnecessary price wars.

Strategies included:

• Lowest Price Strategy

• BuyBox Strategy

• Position Strategy

• Same Price Strategy

Reseller Strategies

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🔸 Brand Owner Strategies

Designed for private label or brand-controlled listings, where you are the only authorized seller. The focus here is maintaining optimal pricing balance, responding to demand, and tracking similar competitor ASINs.

Strategies included:

• BrandGuard Strategy

• Competitor ASIN-BuyBox Sync Strategy

Brand Owner Strategies

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Final Insight

A well-structured repricing setup ensures:

• Continuous competitiveness without eroding profits.

• Instant responses to BuyBox or market changes.

• Dynamic adaptation to sales performance and inventory levels.

Start simple — test one strategy at a time, monitor results in the Repricer Logs, and refine based on BuyBox share, conversion rate, and profit margin.