Repricer — Overview

The Repricer module in SellerMagnet provides a real-time overview of all your pricing rules and their performance. It helps you monitor activity, track BuyBox competition, and differentiate between reseller repricers and brand-owner repricers.

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1) Summary Metrics (Top Graph Section)

The graph at the top of the screen displays four key KPIs:

• Total Repricers (blue): Number of all configured repricers, both active and inactive.

• Running Repricers (yellow): Number of currently active repricers competing for the BuyBox.

• BuyBox Secured Repricers (green): Active repricers that are currently winning the BuyBox.

• Brand/Private Label Repricers (purple): Repricers dedicated to brand owners/private label sellers. These sellers do not compete for the BuyBox since they are the only authorized sellers of their listings.

Repricer graph showing the four KPI columns: Total Repricers, Running Repricers, BuyBox Secured, and Brand/Private Label

Info: The separation between reseller repricers and brand-owner repricers ensures more accurate tracking. Brand strategies (e.g., BrandGuard Strategy and Competitor ASIN-BuyBox Sync) are counted under the purple column and not mixed with BuyBox competition metrics.

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2) Latest Status Logs (Middle Section)

On the right-hand side, the Latest Status Logs display recent repricing events per SKU, including:

• Price changes

• BuyBox won/lost events

• API calls and error responses

• Competitor price adjustments

Latest Status Logs panel showing timestamped repricing events

Warning: Use the logs to quickly diagnose if a repricer is failing due to API errors, missing data, or conflicting rules.

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3) Repricer Table (Bottom Section)

The Repricer Table provides a detailed view of all repricers with their corresponding data:

• SKU, ASIN, product name

• Fulfillment type (FBA/FBM)

• Current price

• Status (Active, Inactive, Running Unsuccessful, BuyBox Secured, Brand/Private Label)

• Strategy applied

At the top of the table, you can use filters to segment repricers:

• Inactive

• Brands/Private Label

• Running (Unsuccessful): Active repricers not currently winning the BuyBox.

• Running (BuyBox Secured): Active repricers currently winning the BuyBox.

Repricer Table with product details, strategy, status, and filters for Inactive, Brand/Private Label, Running Unsuccessful, and BuyBox Secured

Tip: Regularly review repricers under Running (Unsuccessful). These are active but not winning the BuyBox — analyzing them helps identify where strategy adjustments or margin tweaks are needed.