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  • What is the Listing Optimizer?
  • Step 1: Select Your Product
  • Step 2: Analyze Your Listing with the Listing Analyzer
  • Step 3: Review the Listing Insights Section
  • Step 4: Advanced Longtail Keyword Research
  • Step 5: Apply Suggested Changes
  1. Listing Optimizer

Overview

Welcome to the detailed guide for SellerMagnet’s Listing Optimizer, an essential tool to optimize your Amazon product listings and maximize visibility and sales.

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Last updated 1 month ago

What is the Listing Optimizer?

SellerMagnet’s Listing Optimizer is a powerful tool that thoroughly analyzes your Amazon product listings, identifying strengths and areas for improvement to boost organic visibility, enhance click-through rates (CTR) and increase conversions.

Step 1: Select Your Product

After logging into your SellerMagnet account, choose the product you want to analyze from the dropdown menu. Click "Search" to start a detailed listing analysis.

Step 2: Analyze Your Listing with the Listing Analyzer

Once you've selected your product, SellerMagnet assigns an overall score ranging from 0 to 100, based on various metrics grouped into the following categories:

  • General Metrics: Title length, presence of at least 5 bullet points, A+ content, and absence of prohibited characters.

  • Media: Recommended minimum number of images (at least 6), image quality and proportions, presence of a video.

  • Review: Average rating and minimum number of reviews required.

Each metric clearly shows whether your listing meets Amazon standards with a green check (complete) or indicates areas for improvement with a red cross (needs improvement).

Step 3: Review the Listing Insights Section

This section provides a detailed summary of the current elements of your listing:

  • Product Variations: Easily view available product variants, such as different colors or bundles.

  • Title: Displays the exact title currently used in your listing.

  • Description: Presents the detailed description exactly as it appears on Amazon.

  • Bullet Points: Shows the bullet points used in your product listing.

  • Images: Displays all images currently used in your listing.

This section offers a detailed overview of your existing listing without providing specific suggestions or analyses.

Step 4: Advanced Longtail Keyword Research

This advanced feature shows how your product ranks for specific search queries:

  • SellerMagnet lists longtail keywords (comprising 3 or more words).

  • For each keyword, you'll find the frequency of appearance in your listing and a score assigned by an internal algorithm:

    • Score ≥ 1 indicates strong positioning for that query.

    • Score < 1 suggests the listing needs optimization for that specific keyword.

You can export the keyword list for further analysis and improvements.

Step 5: Apply Suggested Changes

Currently (March 2025), SellerMagnet does not support automatic updates to your listings on Amazon Seller Central:

  • Manually apply the recommended changes directly within your Amazon account.

  • After applying these changes, refresh the analysis on SellerMagnet to check for improvements.

SellerMagnet plans to introduce direct and automated synchronization with Amazon Seller Central soon to further simplify this process.

For further information or assistance, feel free to contact SellerMagnet’s customer support.