> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/selling-tools/review-requester-overview.md). # Review Requester {% hint style="info" %} **Difficulty:** ๐ŸŸข Beginner ยท **Reading time:** \~10 min {% endhint %} {% hint style="success" icon="rocket" %} **Open this page in your dashboard:** [**Go to Review Requester โ†’**](https://dashboard.sellermagnet.com/review-request) {% endhint %} ## ๐Ÿ“‹ Overview The **Review Requester** automates the process of sending Amazon-compliant review request emails to your buyers. More reviews mean better product rankings, higher conversion rates, and stronger Buy Box competitiveness. SellerMagnet handles the timing, targeting, and tracking so you never miss an opportunity to collect feedback. The tool uses Amazon's official "Request a Review" mechanism, ensuring full compliance with Amazon's Terms of Service. Every request sent through SellerMagnet is identical to clicking the "Request a Review" button in Seller Central, but automated across your entire order history. {% embed url="" %} *** ## ๐ŸŒŸ Why Reviews Matter
Search rankingProducts with more reviews rank higher in Amazon search results
Conversion rateListings with 50+ reviews convert 2-3x better than those with 5
Buy Box eligibilitySeller feedback score influences Buy Box allocation
Customer trust93% of consumers read reviews before purchasing
Advertising efficiencyHigher conversion rates lower your ACoS (Advertising Cost of Sale) on Sponsored Products
{% hint style="success" icon="rocket" %} **Pro tip:** Amazon allows you to request a review between 5 and 30 days after delivery. SellerMagnet's default timing of 7-14 days hits the sweet spot, early enough that the purchase is fresh in the buyer's mind, but late enough that they have had time to use the product. {% endhint %} *** ## ๐Ÿ“‹ Dashboard Overview The Review Requester page is divided into three main sections: {% tabs %} {% tab title="Statistics Panel" %} Four KPI metrics at the top show your review request activity: | KPI | Description | | ------------------- | ---------------------------------------------------------- | | **Sent Today** | Number of review requests sent in the current calendar day | | **Sent YTD** | Total requests sent year-to-date | | **Sent (30d)** | Requests sent in the last 30 days | | **Sent (All Time)** | Lifetime total across all marketplaces | These four tiles give you the headline counts, **today**, the **last 30 days**, **year-to-date**, and **all time**, at a glance. Below the KPIs, a **daily send-rate trend chart** plots how many requests went out on each of the **last 30 days**. This is the detail behind the tiles: it lets you confirm automation is firing every day, spot gaps where sending stalled, and see whether your volume is rising or falling over the month. {% endtab %} {% tab title="Latest Seller Reviews" %} A slider panel showing your most recent seller feedback across marketplaces: | Element | Description | | -------------------- | -------------------------------------------------- | | **Seller name** | Your Amazon store name | | **Overall rating** | Star rating with visual bar | | **Total reviews** | Aggregate count across the marketplace | | **Score percentage** | Positive feedback percentage | | **View Details** | Opens detailed breakdown of recent seller feedback | The inner slider shows individual reviews with star ratings, dates, and buyer comments. {% endtab %} {% tab title="Orders Table" %} The main section displays your orders organized into accordion sections by review request status: | Section | Description | Badge Color | | -------------- | ---------------------------------------------------------------------------------- | ----------- | | **Waiting** | Orders eligible for review requests but not yet sent | Blue | | **Sent** | Orders where a review request has been successfully delivered | Green | | **Ineligible** | Orders that cannot receive review requests (too early, too late, already reviewed) | Grey | Each section expands to reveal a table with order details. {% endtab %} {% endtabs %} *** ## Orders Table Columns | Column | Description | | --------------- | ------------------------------------------------------------------------------- | | **Checkbox** | Select orders for bulk review requests | | **Fulfillment** | FBA or FBM badge | | **Order** | Order ID, date, and marketplace | | **Products** | Product name, ASIN (Amazon Standard Identification Number), and thumbnail image | | **Unit Price** | Price per unit | | **Units** | Quantity ordered | | **Total Price** | Order total | | **Status** | Order fulfillment status (Shipped, Delivered, etc.) | | **Active** | Whether automatic review request is enabled for this order | | **Manage** | Manual send button and settings | *** ## ๐Ÿ” Filters | Filter | Options | | --------------- | ------------------------------------------------------------------------------------------------------------------ | | **Marketplace** | Dropdown to filter by specific Amazon marketplace | | **Fulfillment** | FBA, FBM, or All | | **Status** | Filter within accordion sections | | **Tag** | Narrow the order list to only the orders carrying one or more of the tags you applied with the bulk **Tag** action | | **Search** | Free-text search by order ID, ASIN, or product name | *** ## Sending Review Requests ![SellerMagnet Review Requester](/files/UYge3dlrHiUV4HX7AehH) ### Manual (Individual) 1. Find the order in the Orders Table. 2. Click the **Send Request** button in the Manage column. 3. Confirm the action. 4. The order moves from the "Waiting" section to "Sent." ### Bulk Requests 1. Select multiple orders using the checkboxes. 2. Click the **Bulk Request** button in the toolbar. 3. Confirm the batch action. 4. All selected orders receive review requests. ### Bulk Actions on Selected Orders Once you tick one or more checkboxes, a toolbar appears with three organizing actions in addition to **Bulk Request**. They let you manage large order lists without sending anything you did not intend to: | Action | What it does | | ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Tag** | Attaches a short label to the selected orders so you can group and find them later. Enter a name in the popover (press **Enter** to apply) and a tag chip is pinned to each order's row. Tags are capped at **24 characters**, longer text is trimmed automatically. | | **Skip** | Marks **just the selected orders** as skipped. Automatic sending then ignores those specific orders, while every other order for the same product still qualifies. The rows flip to a grey **Skipped** status. | | **Exclude** | Takes the products behind the selected orders and adds them to your **automation exclusion list**. The tool de-duplicates the ASINs, resolves each to its SKU, and files them under the correct marketplace connection, so those products are never sent an automatic request on that store again. Products already on the list are reported as duplicates rather than added twice. | {% hint style="info" %} **Skip vs Exclude, which one do I want?** * **Skip** is per **order**. Use it when a handful of specific orders should not get a request (for example a problem order or a test purchase), but you still want reviews for that same product on every other order. * **Exclude** is per **product**. Use it when an entire ASIN/SKU should be left out of automation going forward, regardless of order. It adds the product to the same per-marketplace exclusion list you can manage under the **Automatic** panel. In short: Skip hides the orders in front of you, Exclude stops the product for good. {% endhint %} ### Automatic Requests 1. Click the **Automatic** button in the toolbar. 2. The automation panel opens with a **separate settings card for each connected marketplace**, so you can run different rules per store. For every connection, you can configure: | Setting | Description | | --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Automation toggle** | The master on/off switch for automatic requests on that connection | | **Daily send time** | The time of day requests go out, set in **GMT/UTC**. A live **local time** readout shows the equivalent in your own timezone so there is no guesswork | | **Enable scheduling** | A toggle that turns the daily send-time schedule on or off independently of the master automation switch | | **Include refunded orders** | A toggle that decides whether refunded orders also receive a request. **Off by default** (recommended), since requesting reviews on refunded orders tends to attract negative reviews | | **Product exclusions** | A list of specific products to skip when sending automatically (see below) | {% hint style="success" icon="rocket" %} **Pro tip:** Set the daily send time to a point in the buyer's afternoon or early evening in their local market, that is when "Request a Review" emails are most likely to be opened. Use the local-time readout to convert from UTC. {% endhint %} #### Excluding Specific Products from Automation Within each connection's automation card, the **Exclude products** section lets you pick individual products that should **never** receive an automatic review request, while every other qualifying order still does. * **Search and select** products by name, ASIN, or SKU and add them to the exclusion list. * **Import CSV** to bulk-add exclusions from a file with `asin`/`sku` columns, and **Export CSV** to download your current exclusion list. * Excluded products are saved per connection, so you can exclude an item on one marketplace while still requesting reviews for it on another. {% hint style="info" %} **When to use this:** Exclude products with known quality issues, items under active complaint, or low-margin SKUs where extra reviews are not worth the risk, all without turning off automation for the rest of your catalog. {% endhint %} *** ## Compliance and Amazon Policies {% hint style="danger" %} **Important:** SellerMagnet uses Amazon's official "Request a Review" API, which is fully compliant with Amazon's Communication Guidelines. However, you should be aware of these rules: * You may only request a review **once per order** * Requests must be sent between **5 and 30 days** after delivery * You **cannot** incentivize reviews (no discounts, coupons, or gifts in exchange) * You **cannot** ask for only positive reviews * You **cannot** contact buyers who have opted out of seller messages {% endhint %} SellerMagnet enforces these rules automatically. The system will not allow you to send a request outside the eligible window or to orders that have already received a request. *** ## ๐ŸŽฏ Realistic Example **Scenario:** You sell 200 orders per day across Amazon.de, Amazon.fr, and Amazon.it. You want to maximize review collection without spending time in Seller Central. **Setup:** 1. Enable **Automatic Review Requests**. 2. Set delay: **10 days** after delivery. 3. Marketplaces: **All** (de, fr, it). 4. Fulfillment: **Both** FBA and FBM. 5. Minimum order value: **EUR 0** (request for all orders). **Results after 30 days:** * 6,000 orders processed * 5,400 review requests sent (600 ineligible due to cancellations/returns) * \~270 new product reviews received (5% response rate) * \~135 new seller feedback entries received Without automation, sending 5,400 individual requests manually would take approximately 45 hours of clicking in Seller Central. *** ## Tracking Results | Where to Look | What It Shows | | ------------------------- | ------------------------------------------------------------ | | **Statistics Panel** | Volume of requests sent over time | | **Seller Reviews** | Your overall seller rating and recent feedback | | **Amazon Seller Central** | Product review count changes (cross-reference with requests) | | **Trend Chart** | Daily sending patterns to confirm automation consistency | ***
โš ๏ธ Common Mistakes to Avoid | Mistake | Why It Hurts | | ------------------------------------- | ---------------------------------------------------------------------- | | Setting the delay too short (5 days) | Buyer may not have received the product yet, leading to frustration | | Setting the delay too long (28+ days) | Buyer has forgotten about the purchase; lower response rates | | Not enabling automation | You manually forget to send requests and miss thousands of reviews | | Excluding low-value orders | Every review counts; even a EUR 5 order can generate valuable feedback | | Not monitoring the trend chart | You miss automation failures or disruptions |
\## โœ… Best Practices 1. **Enable automation on day one:** Set it and forget it. Every eligible order should receive a review request. 2. **Use marketplace-specific timing:** Different marketplaces have different delivery speeds. Adjust the delay per marketplace if possible. 3. **Monitor your seller feedback score weekly:** A declining score may indicate a product quality issue that review requests are surfacing. 4. **Focus on product quality, not request volume:** More requests only help if your products are good. A bad product with many reviews still has bad reviews. 5. **Cross-reference requests with reviews:** Track your review request volume against new review count to estimate your response rate. Industry average is 3-8%. *** ## โ“ FAQ
Is using the Review Requester against Amazon's Terms of Service? No. SellerMagnet uses Amazon's official "Request a Review" API, which is the same mechanism as the button in Seller Central. It is fully compliant.
Can I customize the review request message? No. Amazon's "Request a Review" sends a standardized email from Amazon. You cannot modify the content, subject line, or branding. This is by design to prevent manipulation.
What is a good review response rate? Industry average is 3-8%. Response rates vary by product category, price point, and marketplace. Higher-priced products and consumables tend to have higher response rates.
Can I request reviews for orders from months ago? Only for orders where delivery was within the last 30 days. Orders older than 30 days are marked as "Ineligible" and cannot receive review requests.
Does the review requester work for both product reviews and seller feedback? Yes. Amazon's "Request a Review" email asks the buyer for both a product review and seller feedback in a single message.
What happens if a buyer has already left a review? Amazon prevents duplicate requests. If a buyer has already reviewed the product, the request is simply not sent (or is ignored by Amazon's system).
Can I exclude specific products from automated review requests? Yes. Open the **Automatic** panel and, in the connection's **Exclude products** section, search and select the products you want to skip (or bulk-import them from a CSV with `asin`/`sku` columns). Excluded products are saved per connection and are never sent an automatic request, while every other qualifying order still is. You do not need to fall back to manual sending.
*** ## โžก๏ธ What's Next? {% content-ref url="/pages/VXlGkA4PfkAz77id3Txp" %} [Listing Optimizer](/selling-tools/listing-optimizer-overview.md) {% endcontent-ref %} {% content-ref url="/pages/YtBP2GSz5q83gTVW9tOI" %} [Product Sourcer](/selling-tools/product-sourcer-overview.md) {% endcontent-ref %}