Review Requester
Automate Amazon review requests with SellerMagnet. Send compliant review solicitations to buyers, track response rates, and boost your product ratings across all marketplaces.
Difficulty: 🟢 Beginner · Reading time: ~10 min
Open this page in your dashboard: Go to Review Requester →
📋 Overview
The Review Requester automates the process of sending Amazon-compliant review request emails to your buyers. More reviews mean better product rankings, higher conversion rates, and stronger Buy Box competitiveness. SellerMagnet handles the timing, targeting, and tracking so you never miss an opportunity to collect feedback.
The tool uses Amazon's official "Request a Review" mechanism, ensuring full compliance with Amazon's Terms of Service. Every request sent through SellerMagnet is identical to clicking the "Request a Review" button in Seller Central, but automated across your entire order history.
🌟 Why Reviews Matter
Search ranking
Products with more reviews rank higher in Amazon search results
Conversion rate
Listings with 50+ reviews convert 2-3x better than those with 5
Buy Box eligibility
Seller feedback score influences Buy Box allocation
Customer trust
93% of consumers read reviews before purchasing
Advertising efficiency
Higher conversion rates lower your ACoS (Advertising Cost of Sale) on Sponsored Products
Pro tip: Amazon allows you to request a review between 5 and 30 days after delivery. SellerMagnet's default timing of 7-14 days hits the sweet spot, early enough that the purchase is fresh in the buyer's mind, but late enough that they have had time to use the product.
📋 Dashboard Overview
The Review Requester page is divided into three main sections:
Four KPI metrics at the top show your review request activity:
Sent Today
Number of review requests sent in the current calendar day
Sent YTD
Total requests sent year-to-date
Sent (30d)
Requests sent in the last 30 days
Sent (All Time)
Lifetime total across all marketplaces
These four tiles give you the headline counts, today, the last 30 days, year-to-date, and all time, at a glance.
Below the KPIs, a daily send-rate trend chart plots how many requests went out on each of the last 30 days. This is the detail behind the tiles: it lets you confirm automation is firing every day, spot gaps where sending stalled, and see whether your volume is rising or falling over the month.
A slider panel showing your most recent seller feedback across marketplaces:
Seller name
Your Amazon store name
Overall rating
Star rating with visual bar
Total reviews
Aggregate count across the marketplace
Score percentage
Positive feedback percentage
View Details
Opens detailed breakdown of recent seller feedback
The inner slider shows individual reviews with star ratings, dates, and buyer comments.
The main section displays your orders organized into accordion sections by review request status:
Waiting
Orders eligible for review requests but not yet sent
Blue
Sent
Orders where a review request has been successfully delivered
Green
Ineligible
Orders that cannot receive review requests (too early, too late, already reviewed)
Grey
Each section expands to reveal a table with order details.
Orders Table Columns
Checkbox
Select orders for bulk review requests
Fulfillment
FBA or FBM badge
Order
Order ID, date, and marketplace
Products
Product name, ASIN (Amazon Standard Identification Number), and thumbnail image
Unit Price
Price per unit
Units
Quantity ordered
Total Price
Order total
Status
Order fulfillment status (Shipped, Delivered, etc.)
Active
Whether automatic review request is enabled for this order
Manage
Manual send button and settings
🔍 Filters
Marketplace
Dropdown to filter by specific Amazon marketplace
Fulfillment
FBA, FBM, or All
Status
Filter within accordion sections
Tag
Narrow the order list to only the orders carrying one or more of the tags you applied with the bulk Tag action
Search
Free-text search by order ID, ASIN, or product name
Sending Review Requests
Manual (Individual)
Find the order in the Orders Table.
Click the Send Request button in the Manage column.
Confirm the action.
The order moves from the "Waiting" section to "Sent."
Bulk Requests
Select multiple orders using the checkboxes.
Click the Bulk Request button in the toolbar.
Confirm the batch action.
All selected orders receive review requests.
Bulk Actions on Selected Orders
Once you tick one or more checkboxes, a toolbar appears with three organizing actions in addition to Bulk Request. They let you manage large order lists without sending anything you did not intend to:
Tag
Attaches a short label to the selected orders so you can group and find them later. Enter a name in the popover (press Enter to apply) and a tag chip is pinned to each order's row. Tags are capped at 24 characters, longer text is trimmed automatically.
Skip
Marks just the selected orders as skipped. Automatic sending then ignores those specific orders, while every other order for the same product still qualifies. The rows flip to a grey Skipped status.
Exclude
Takes the products behind the selected orders and adds them to your automation exclusion list. The tool de-duplicates the ASINs, resolves each to its SKU, and files them under the correct marketplace connection, so those products are never sent an automatic request on that store again. Products already on the list are reported as duplicates rather than added twice.
Skip vs Exclude, which one do I want?
Skip is per order. Use it when a handful of specific orders should not get a request (for example a problem order or a test purchase), but you still want reviews for that same product on every other order.
Exclude is per product. Use it when an entire ASIN/SKU should be left out of automation going forward, regardless of order. It adds the product to the same per-marketplace exclusion list you can manage under the Automatic panel.
In short: Skip hides the orders in front of you, Exclude stops the product for good.
Automatic Requests
Click the Automatic button in the toolbar.
The automation panel opens with a separate settings card for each connected marketplace, so you can run different rules per store.
For every connection, you can configure:
Automation toggle
The master on/off switch for automatic requests on that connection
Daily send time
The time of day requests go out, set in GMT/UTC. A live local time readout shows the equivalent in your own timezone so there is no guesswork
Enable scheduling
A toggle that turns the daily send-time schedule on or off independently of the master automation switch
Include refunded orders
A toggle that decides whether refunded orders also receive a request. Off by default (recommended), since requesting reviews on refunded orders tends to attract negative reviews
Product exclusions
A list of specific products to skip when sending automatically (see below)
Pro tip: Set the daily send time to a point in the buyer's afternoon or early evening in their local market, that is when "Request a Review" emails are most likely to be opened. Use the local-time readout to convert from UTC.
Excluding Specific Products from Automation
Within each connection's automation card, the Exclude products section lets you pick individual products that should never receive an automatic review request, while every other qualifying order still does.
Search and select products by name, ASIN, or SKU and add them to the exclusion list.
Import CSV to bulk-add exclusions from a file with
asin/skucolumns, and Export CSV to download your current exclusion list.Excluded products are saved per connection, so you can exclude an item on one marketplace while still requesting reviews for it on another.
When to use this: Exclude products with known quality issues, items under active complaint, or low-margin SKUs where extra reviews are not worth the risk, all without turning off automation for the rest of your catalog.
Compliance and Amazon Policies
Important: SellerMagnet uses Amazon's official "Request a Review" API, which is fully compliant with Amazon's Communication Guidelines. However, you should be aware of these rules:
You may only request a review once per order
Requests must be sent between 5 and 30 days after delivery
You cannot incentivize reviews (no discounts, coupons, or gifts in exchange)
You cannot ask for only positive reviews
You cannot contact buyers who have opted out of seller messages
SellerMagnet enforces these rules automatically. The system will not allow you to send a request outside the eligible window or to orders that have already received a request.
🎯 Realistic Example
Scenario: You sell 200 orders per day across Amazon.de, Amazon.fr, and Amazon.it. You want to maximize review collection without spending time in Seller Central.
Setup:
Enable Automatic Review Requests.
Set delay: 10 days after delivery.
Marketplaces: All (de, fr, it).
Fulfillment: Both FBA and FBM.
Minimum order value: EUR 0 (request for all orders).
Results after 30 days:
6,000 orders processed
5,400 review requests sent (600 ineligible due to cancellations/returns)
~270 new product reviews received (5% response rate)
~135 new seller feedback entries received
Without automation, sending 5,400 individual requests manually would take approximately 45 hours of clicking in Seller Central.
Tracking Results
Statistics Panel
Volume of requests sent over time
Seller Reviews
Your overall seller rating and recent feedback
Amazon Seller Central
Product review count changes (cross-reference with requests)
Trend Chart
Daily sending patterns to confirm automation consistency
⚠️ Common Mistakes to Avoid
Setting the delay too short (5 days)
Buyer may not have received the product yet, leading to frustration
Setting the delay too long (28+ days)
Buyer has forgotten about the purchase; lower response rates
Not enabling automation
You manually forget to send requests and miss thousands of reviews
Excluding low-value orders
Every review counts; even a EUR 5 order can generate valuable feedback
Not monitoring the trend chart
You miss automation failures or disruptions
## ✅ Best Practices
Enable automation on day one: Set it and forget it. Every eligible order should receive a review request.
Use marketplace-specific timing: Different marketplaces have different delivery speeds. Adjust the delay per marketplace if possible.
Monitor your seller feedback score weekly: A declining score may indicate a product quality issue that review requests are surfacing.
Focus on product quality, not request volume: More requests only help if your products are good. A bad product with many reviews still has bad reviews.
Cross-reference requests with reviews: Track your review request volume against new review count to estimate your response rate. Industry average is 3-8%.
❓ FAQ
Is using the Review Requester against Amazon's Terms of Service?
No. SellerMagnet uses Amazon's official "Request a Review" API, which is the same mechanism as the button in Seller Central. It is fully compliant.
Can I customize the review request message?
No. Amazon's "Request a Review" sends a standardized email from Amazon. You cannot modify the content, subject line, or branding. This is by design to prevent manipulation.
What is a good review response rate?
Industry average is 3-8%. Response rates vary by product category, price point, and marketplace. Higher-priced products and consumables tend to have higher response rates.
Can I request reviews for orders from months ago?
Only for orders where delivery was within the last 30 days. Orders older than 30 days are marked as "Ineligible" and cannot receive review requests.
Does the review requester work for both product reviews and seller feedback?
Yes. Amazon's "Request a Review" email asks the buyer for both a product review and seller feedback in a single message.
What happens if a buyer has already left a review?
Amazon prevents duplicate requests. If a buyer has already reviewed the product, the request is simply not sent (or is ignored by Amazon's system).
Can I exclude specific products from automated review requests?
Yes. Open the Automatic panel and, in the connection's Exclude products section, search and select the products you want to skip (or bulk-import them from a CSV with asin/sku columns). Excluded products are saved per connection and are never sent an automatic request, while every other qualifying order still is. You do not need to fall back to manual sending.
➡️ What's Next?
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