> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/selling-tools/repricer-overview.md).

# Repricer Overview

{% hint style="info" %}
**Difficulty:** 🟡 Intermediate · **Reading time:** \~10 min
{% endhint %}

{% hint style="success" icon="rocket" %}
**Open this page in your dashboard:** [**Go to Repricer Overview →**](https://dashboard.sellermagnet.com/repricer)
{% endhint %}

## 📋 Overview

Imagine you sell dozens of listings and cannot sit and watch competitor prices all day. A rival drops their price at 2 a.m., steals the Buy Box, and you lose sales until you notice the next morning. With the Repricer running, you wake up to find it already reacted overnight: it undercut the competitor within the limits you set, won the Buy Box back, and then nudged your price back up once the coast was clear.

The **SellerMagnet Repricer** automatically adjusts your Amazon listing prices based on competitor activity, Buy Box status, and the strategy rules you define. It monitors your products continuously and reprices them within the boundaries you set, ensuring you win the Buy Box when possible while never selling below your minimum profitable price.

The Repricer supports two distinct use cases with purpose-built strategies:

* **Reseller strategies:** Compete for the Buy Box against other sellers on shared listings
* **Brand Owner / Private Label strategies:** Protect your brand's pricing integrity and enforce MAP (Minimum Advertised Price) policies

{% hint style="info" %}
**Is this for you?** If you compete with other sellers on shared listings, the Repricer saves hours of manual price monitoring. If you sell your own brand exclusively, use Brand Owner strategies to protect pricing. Expected time savings: **3-4 hours/week**.
{% endhint %}

{% embed url="<https://www.youtube.com/watch?v=DacXdP2q6nM>" %}

![SellerMagnet Repricer Overview](/files/KnxSpBZ1sjTnePW5Rp9q)

***

## ⭐ Key Benefits

| Benefit                      | Description                                                             |
| ---------------------------- | ----------------------------------------------------------------------- |
| **24/7 automated repricing** | Prices update around the clock, even when you are offline               |
| **Buy Box optimization**     | Algorithms designed specifically to maximize Buy Box share              |
| **Margin protection**        | Min/Max price guards prevent selling below your profitability threshold |
| **Real-time monitoring**     | Dashboard shows live status, win rates, and diagnostics                 |
| **Multi-marketplace**        | One dashboard for all your Amazon marketplaces                          |
| **Bulk operations**          | Start, stop, or delete repricers in bulk with a single action           |
| **Activity logging**         | Full audit trail of every price change with timestamps                  |

***

## Real-World Scenario

Here is one rule from creation to winning the Buy Box. The numbers below are illustrative example values, not fixed defaults.

**1. Create the rule (Inactive).** You sell a wireless keyboard on a shared listing. Your landed cost plus fees is 18.00 EUR, so you set the **Min** to 22.00 EUR (your breakeven plus a small margin buffer) and the **Max** to 34.90 EUR. You pick a reseller BuyBox strategy and save. The rule appears in the **Inactive** tab because it has not started yet.

**2. Start the rule (Running (Not Won)).** You start the rule. Your current price is 29.90 EUR, but a competitor is selling at 27.50 EUR and holds the Buy Box. The rule moves into the **Running (Not Won)** tab: it is actively repricing, but you are not winning yet.

**3. The rule reacts within bounds.** The engine sees the 27.50 EUR competitor and lowers your price to just under it, for example 27.45 EUR. That is above your 22.00 EUR **Min**, so the move is allowed. The **Latest Activity** panel logs a green price-update event with the affected ASIN.

**4. Buy Box Secured.** With the lower price, Amazon awards you the Buy Box. The rule moves into the **Buy Box Secured** tab and its Status badge turns green. You are winning without touching your minimum price.

**5. Nudge the price back up.** Later, the competitor goes out of stock or raises their price. With no one undercutting you, the rule steps your price back up toward the **Max** (for example 31.90 EUR) while keeping the Buy Box, recovering margin you would have left on the table with a static price.

{% hint style="info" icon="lightbulb" %}
If the competitor had dropped to 21.00 EUR, below your 22.00 EUR **Min**, the rule would hold at 22.00 EUR rather than sell at a loss. It would stay in **Running (Not Won)** and the [Health Strip](#repricer-health-strip) would flag it as a threshold hold or a "price below min" issue, so you can decide whether to widen the band.
{% endhint %}

***

## Repricer Dashboard

![Create Repricer modal: strategy, cost basis, and live price preview](/files/27a5gJUTrXte51pkhZVF)

The Repricer Dashboard is your single source of truth for every rule you have created. In the summary view, you see how many products are managed, how many are currently winning the Buy Box, and which items still need attention. Everything updates in real time as the engine runs in the background.

### 1. KPI Cards

Four cards across the top of the dashboard summarise your repricing footprint and live performance:

| KPI                    | Description                                                                          | Color     |
| ---------------------- | ------------------------------------------------------------------------------------ | --------- |
| **Total Repricers**    | Total number of repricer rules created across all of your connected marketplaces     | 🔵 Blue   |
| **Brand-PL Repricers** | Subset of rules using Brand Owner / Private Label strategies (MAP enforcement, etc.) | 🟣 Purple |
| **Running**            | Rules that are actively repricing right now but have not yet secured the Buy Box     | 🟠 Amber  |
| **Buy Box**            | Rules currently holding the Buy Box for their listing                                | 🟢 Green  |

{% hint style="info" icon="lightbulb" %}
**Tip:** "Total Repricers" is the master count. Brand-PL, Running, and Buy Box are subsets that always add up to (or fit inside) the total, useful for quickly spotting where most of your portfolio sits.
{% endhint %}

### 2. Status Breakdown

Below the KPI row, a horizontal bar chart visualises how your rules are distributed across the four lifecycle states:

| Status                | What it means                                                          |
| --------------------- | ---------------------------------------------------------------------- |
| **Inactive**          | Rules that have been created but are not currently running             |
| **Brand-PL**          | Brand Owner / Private Label rules enforcing your own pricing           |
| **Running (Not Won)** | Rules actively repricing, but a competitor currently holds the Buy Box |
| **Buy Box Secured**   | Rules currently winning and holding the Buy Box                        |

Use this chart to spot imbalances, for example, a tall "Running (Not Won)" bar means many rules are competing without success and may need a strategy review.

### 3. Latest Activity

To the right of the chart, the **Latest Activity** panel shows a colour-coded timeline of the most recent events from the repricing engine:

* 🟢 **Green**: Successful Buy Box wins and price updates
* 🟡 **Amber**: Warnings such as "at min price" or "cannot lower"
* 🔵 **Blue**: Informational events such as a rule being started

Each entry shows the affected ASIN (Amazon Standard Identification Number), what changed, and how long ago the event occurred. This is the fastest way to confirm that the engine is doing its job.

### 4. Status Tabs

Directly above the items table, four tabs let you slice your portfolio by lifecycle state. Each tab shows a count badge so you can immediately see how many rules sit in each bucket.

{% tabs %}
{% tab title="Inactive" %}
Rules that have been created but are not currently active. Use this tab to bulk-start newly imported repricers, or to clean up rules you no longer need.
{% endtab %}

{% tab title="Brand-PL" %}
Brand Owner / Private Label rules. These enforce MAP, hold a fixed price, or protect your own brand listings. They are listed separately because they do not compete for the Buy Box in the traditional sense.
{% endtab %}

{% tab title="Running (Not Won)" %}
Rules that are actively repricing but a competitor currently holds the Buy Box. This is the tab to monitor most closely, it surfaces opportunities to tweak strategies, lower min prices, or investigate why you are not winning.
{% endtab %}

{% tab title="Buy Box Secured" %}
Rules currently winning the Buy Box. These are the rules generating sales right now. You generally do not need to touch them, but it is healthy to check that the win is not happening at your minimum price.
{% endtab %}
{% endtabs %}

### 5. Items Table

The main table lists every rule in the selected tab. It exposes 13 columns so you can see all the critical information without opening individual rules:

| Column                       | Description                                                             |
| ---------------------------- | ----------------------------------------------------------------------- |
| **Checkbox**                 | Bulk-select rows for batch actions (start, stop, delete, export)        |
| **SKU (Stock Keeping Unit)** | Your seller SKU for the listing                                         |
| **ASIN**                     | Amazon Standard Identification Number                                   |
| **FUL.**                     | Fulfillment channel : **FBA** (blue) or **FBM** (amber)                 |
| **Product**                  | Product image and title                                                 |
| **Price**                    | Current live price on Amazon                                            |
| **Min**                      | Minimum price boundary: the absolute floor the rule will never go below |
| **Max**                      | Maximum price boundary: the ceiling the rule will never exceed          |
| **Status**                   | Lifecycle badge (Running, At Min, Paused, Error, etc.)                  |
| **Strategy**                 | Repricing strategy applied to the rule (e.g. BuyBox, Competitive, MAP)  |
| **Last Update**              | Description of the most recent action taken on the rule                 |
| **Timestamp**                | Relative time of the last action (e.g. "2 min ago")                     |
| **Manage**                   | Action menu: edit, pause, restart, or delete the individual rule        |

{% hint style="success" icon="rocket" %}
**Pro tip:** Click any column header to sort. Sorting by **Last Update** is the fastest way to find rules the engine just touched.
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***

## 🩺 Repricer Health Strip

When one or more of your **active** repricers has silently stopped changing price, a **health strip** appears as a banner directly above the items table. It is your at-a-glance answer to the question *"why isn't this rule moving the price?"*, surfacing the two situations where a repricer is running but not actually adjusting anything.

The strip only counts **active** rules (paused rules are ignored) and stays hidden when everything is healthy. It can flag two distinct states:

### 1. Issues (red, "needs attention")

Hard problems that prevent a rule from repricing at all. A red exclamation icon summarises how many active repricers are affected. These cover:

| Issue               | What it means                                                                                                           |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| **Out of stock**    | The listing has no inventory, so there is nothing to reprice.                                                           |
| **Expired**         | The rule passed its Expiry Date and auto-stopped.                                                                       |
| **Invalid seller**  | The seller identifier the strategy depends on can't be resolved.                                                        |
| **Invalid ASIN**    | The product can't be matched on the marketplace (delisted, suppressed, or wrong region).                                |
| **Strategy error**  | The strategy hit an error and couldn't produce a price this cycle.                                                      |
| **Price below min** | The competitive price the rule wants is below your Minimum Price floor, so the engine holds rather than sell at a loss. |

### 2. Threshold holds (amber)

An amber hand icon summarises repricers that are **holding at their min/max threshold**. These aren't broken, the rule wants to move the price further but is pinned at the floor or ceiling you set. **Widening the price band (lower the Minimum Price or raise the Maximum Price) usually lets repricing resume.**

{% hint style="info" icon="circle-info" %}
**Why it matters.** A repricer can look "Running" while doing nothing, either because something is wrong (an issue) or because it has hit the edge of the band you gave it (a threshold hold). The health strip tells you which, so you know whether to fix a listing problem or simply give the rule more room. Click into the affected rules (use the [Status tabs](#4-status-tabs) and the Status column) to see exactly which products are involved.
{% endhint %}

{% hint style="info" %}
**Dismissible.** Click the **×** on the strip to hide it for **24 hours**. It reappears after that if any active repricer is still in an issue or threshold-hold state, so a real problem won't stay buried.
{% endhint %}

***

## 🔍 Search and Filters

A toolbar above the items table lets you narrow the view further, on top of the active tab:

| Filter        | Options                                         |
| ------------- | ----------------------------------------------- |
| **Search**    | Free-text search by SKU, ASIN, or product title |
| **Condition** | All conditions, New, Used                       |

***

## Bulk Operations

Select multiple rows using checkboxes, then use the toolbar actions to operate on them in bulk:

| Action               | Description                                             |
| -------------------- | ------------------------------------------------------- |
| **Bulk Import**      | Import a CSV of repricer rules in one go                |
| **Export**           | Download the current view as a CSV for offline analysis |
| **Add New Repricer** | Create a new rule for a single ASIN                     |
| **Delete All**       | Remove every repricer rule (requires confirmation)      |

{% hint style="danger" %}
**Warning:** Deleting a repricer rule is permanent. The rule's pricing boundaries, strategy, and history are removed. You will need to recreate it from the beginning.
{% endhint %}

***

## Quota System

Your subscription plan determines the number of products you can actively reprice. The dashboard surfaces:

* Current usage versus your plan limit
* An **Upgrade** link when you approach or exceed the quota

***

<details>

<summary><strong>⚠️ Common Mistakes to Avoid</strong></summary>

| Mistake                                               | Why It Hurts                                                                |
| ----------------------------------------------------- | --------------------------------------------------------------------------- |
| Setting min price below your breakeven cost           | You sell at a loss every time the repricer hits the floor                   |
| Setting min and max too close together                | The repricer has no room to maneuver and effectively becomes static         |
| Ignoring the **Running (Not Won)** tab                | Opportunities to win the Buy Box go unnoticed                               |
| Never checking the Latest Activity log                | You miss patterns like repeated price-floor hits that signal margin erosion |
| Running reseller strategies on private-label products | Reseller strategies compete on price; brand owners should protect price     |

</details>

\## ✅ Best Practices

1. **Check the Running (Not Won) tab daily:** This is where the highest-impact opportunities live. If a rule has been stuck here for days, revisit its strategy or min price.
2. **Set meaningful price boundaries:** Your min price should be your breakeven point plus a target margin buffer. Your max price should be the highest realistic selling price for the product.
3. **Use the correct strategy type:** Reseller strategies for arbitrage/wholesale items; Brand-PL strategies for your own brands.
4. **Monitor the Buy Box Secured count over time:** A steadily declining count means competitors are becoming more aggressive. Consider adjusting strategy parameters.
5. **Use bulk operations:** When onboarding a new product batch, use bulk import and bulk start to activate all repricers simultaneously rather than one by one.

***

## ❓ FAQ

<details>

<summary><strong>How often does the repricer adjust prices?</strong></summary>

The repricer checks for competitor changes continuously and can adjust prices multiple times per hour, depending on market activity and your subscription plan.

</details>

<details>

<summary><strong>Will the repricer ever price below my minimum?</strong></summary>

No. The minimum price is an absolute floor. The repricer will never set a price below this value, even if it means losing the Buy Box.

</details>

<details>

<summary><strong>Can I reprice items on multiple marketplaces simultaneously?</strong></summary>

Yes. Each marketplace-ASIN combination is treated as a separate repricer rule. You can set different strategies and price boundaries for the same product on different marketplaces.

</details>

<details>

<summary><strong>What happens when I pause a repricer?</strong></summary>

The price freezes at its current value. No further adjustments are made until you restart the repricer.

</details>

<details>

<summary><strong>Does the repricer work for used-condition items?</strong></summary>

Yes. You can filter by condition (New or Used) and apply strategies to either condition type.

</details>

<details>

<summary><strong>How do I know if a repricer rule has an issue?</strong></summary>

Open the **Running (Not Won)** tab and sort by Last Update, or scan the Latest Activity log for amber and red events. The Status column also shows badges like "At Min" or "Error" directly on each row.

</details>

***

## ➡️ What's Next?

{% content-ref url="/pages/6sVGaSbwf2ZlveqmyIv8" %}
[Repricing Strategies Overview](/selling-tools/repricer-overview/repricing-strategies-overview.md)
{% endcontent-ref %}

{% content-ref url="/pages/OeeKq8tIohsSPfiBCG9n" %}
[Create & Manage Repricer Rules](/selling-tools/repricer-overview/create-manage-repricer.md)
{% endcontent-ref %}

{% content-ref url="/pages/zJrCphqOzHu0nrPPPgg8" %}
[Brand Owner Strategies](/selling-tools/repricer-overview/brand-owner-strategies.md)
{% endcontent-ref %}

{% content-ref url="/pages/NvEtzIFWDQ7SVD8PBWWz" %}
[Reseller Strategies](/selling-tools/repricer-overview/reseller-strategies.md)
{% endcontent-ref %}

{% content-ref url="/pages/ah4LUECyGIwK6TWsSp4u" %}
[Bulk Import & Export](/selling-tools/repricer-overview/bulk-import-export.md)
{% endcontent-ref %}