Bulk Sourcer
Analyze a whole list of products at once. Upload a CSV (or paste ASIN, EAN, UPC or ISBN codes) and run the full sourcer analysis over hundreds of products in a single background job, with buying verdi
Difficulty: 🟡 Intermediate · Reading time: ~12 min
Availability: The Bulk Sourcer is rolling out on higher sourcing plans and may still be in early access for your account. You reach it directly from the Product Sourcer and from the Chrome Extension (the "Analyze in bulk" hand-off), rather than from a fixed sidebar link. If you see an early-access prompt, your plan does not include it yet - contact support to get switched on.
📋 Overview
The single-product Sourcer and the Chrome Extension analyze one ASIN at a time. The Bulk Sourcer runs that exact same analysis over a whole list at once - paste or upload up to 1,000 products (ASIN, EAN, UPC or ISBN), and SellerMagnet works through them in a background job while you keep using the dashboard.
The result is a single sortable, filterable table with a BUY / MARGINAL / PASS verdict on every product, plus ROI, margin, net profit, demand and competition signals - everything you need to triage a big supplier list, wholesale price sheet, or brand catalog in one pass instead of hundreds of manual lookups.
When to use it: a wholesale price list from a distributor, a competitor's catalog, a spreadsheet of ASINs you scraped or exported, or a saved watchlist you want to re-score against fresh data. Anywhere you would otherwise paste ASINs into the Sourcer one by one, the Bulk Sourcer does the whole list in a single job.
🚀 Two analysis depths
You choose how deep each run goes:
Preliminary (fast)
Product and demand metrics only - price, BSR, estimated monthly units and revenue, reviews, rating, FBA, offers, buy-box holder, competition and trend signals
No
Detailed (profit)
Everything in Preliminary plus referral fee, fulfilment fee, VAT, total fees, net profit, margin %, ROI %, and the full BUY verdict
Yes (per product)
Preliminary is the fast triage pass - use it to cut a 1,000-row list down to the products that actually sell. Detailed adds the money math and the buy decision, so run it once you have costs to work with. You do not have to re-upload to go deeper: you can type a cost per row in the results afterwards, or click Re-run in Detailed.
Fees basis: In Detailed mode, if your Amazon seller account is connected, fees are pulled at your real per-account rates. Without a connection, the tool falls back to Amazon's public estimated fee schedule and flags those rows as estimated. A banner at the top of the results tells you whether the run used real, estimated, or mixed fees.
Running a bulk analysis
Provide your products
Two ways to get a list in:
Upload a CSV or text file - drag it onto the drop zone or click to browse. A header row is optional, and the delimiter is auto-detected, so comma, semicolon, and tab-separated files (including European supplier exports) all parse. SellerMagnet auto-detects which column holds the identifier and which holds the cost, and shows a column-mapping panel so you can override either one.
Paste a list - one identifier per line in the text box (commas, semicolons, and tabs also work as separators).
Identifiers can be ASIN, EAN, UPC or ISBN - barcodes are resolved to the matching ASIN automatically. An optional cost / COGS column (or the cogs header) feeds the Detailed profit math; cost cells tolerate currency symbols and both decimal styles (€4,50 and 1.234,56 both parse correctly).
📊 The results table
Verdict
Every product gets a plain-English buying verdict, driven by your sourcing criteria:
BUY
Meets every applicable criterion - a strong candidate
MARGINAL
Falls just short on one or more criteria (within ~15%) - worth a closer look
PASS
Misses at least one criterion badly - skip it
Needs COGS
A Detailed row with no cost yet - add a cost to get a real verdict
Alongside the verdict, each row carries a Score (0-100) badge - green for strong (70+), amber for average (40-69), red for weak (under 40) - with a confidence dot indicating how solid the underlying estimates are.
Lenses (column views)
The same rows can be viewed through different lenses (a segmented "View" control), so the table stays readable instead of scrolling through 30 columns:
Overview
Price, BSR, estimated units and revenue, reviews, rating, FBA, offers
Competition
Offer count, buy-box holder, Amazon-on-listing, variations, brand concentration
Trend
BSR trend, price trend, price volatility, listing age
Profit
COGS, fees breakdown, VAT, net profit, margin %, ROI % (Detailed only)
Advertising
Break-even ACoS and suggested max bid per product (Detailed only)
The Profit and Advertising lenses stay locked until you run a Detailed analysis.
Filtering, search and selection
Search by ASIN, title, or brand.
Filter by status (OK only / not found), by verdict (BUY / MARGINAL / PASS / Needs COGS), and by a minimum score slider.
Toggle Favorites only and Show hidden to focus the view.
Select rows to act on several at once - Compare (2-5 products side by side), Set COGS, Tag, Favorite, or Hide.
Inline COGS: In the Profit and Advertising lenses, the COGS cell is an editable input. Type a cost and the net profit, margin, ROI and verdict recompute instantly for that row - no re-run, no credit spent.
⚙️ Sourcing criteria (the BUY decision)
Open the Sourcing criteria panel to set the thresholds that decide each verdict. A product earns BUY only when it meets every applicable threshold, MARGINAL when it falls just short (within ~15%), and PASS otherwise.
Max BSR
50,000
Both depths
Min sales / month
10
Both depths
Min net profit
5
Detailed only
Min ROI %
30
Detailed only
Min margin %
20
Detailed only
Assumed CVR %
10
Advertising max-bid math (not part of the verdict)
Your tuned criteria are remembered in your browser, and a Reset defaults button restores them. Because the verdict is recomputed live, changing a threshold instantly re-colors every row - no re-run required.
Pro tip: Run a Preliminary pass first with just Max BSR and Min sales/month to strip out the dead products, favorite the survivors, then re-run only those in Detailed with your real costs. You spend your analysis budget on products that already clear the demand bar.
⭐ Saving, watchlist and exports
Favorite (star) a product and it is saved to your shared Sourcer watchlist - the same saved store used by the single-product Sourcer and the Chrome Extension. Revisit saved items in the Saved tab of the Product Sourcer.
Saved products remember a target cost, and future Detailed bulk jobs reuse it to auto-fill missing COGS (a cost in your CSV always wins).
Open any row's drawer and click Open in Sourcer to jump to the full single-product view for that ASIN.
Export the current, filtered view to CSV or JSON. The CSV contains exactly the rows you have filtered to, with the live verdict applied - so you can export "just the BUYs" in one click.
Tags and hidden rows are stored per browser, so they help you organize a working session but do not sync across devices or to your teammates. Favorites (the watchlist) and job history do persist on your account.
🎯 Realistic example
Scenario: A distributor sends you a price list of 420 products as an Excel export, with an EAN column and a wholesale-cost column.
Save it as CSV, drop it on the Bulk Sourcer, confirm the Identifier column is the EAN and the Cost column is the wholesale price.
Run a Detailed analysis on Amazon.de. SellerMagnet resolves each EAN to its ASIN and works through the list.
Filter to verdict = BUY and sort by ROI %. 38 products clear your 30% ROI and 20% margin thresholds.
Favorite the top 38 (they land in your watchlist), export the filtered CSV to send to your buyer, and Open in Sourcer on the three most promising to double-check demand and competition.
What would have been 420 manual lookups becomes one upload and a two-minute review.
💳 Credits
Bulk analysis runs on credits from a monthly allowance that comes with your plan. The same wallet also powers the AI features in the Listing Manager AI suite, so a credit spent here is a credit not spent there - one shared pool.
Analyzing one product (ASIN)
5 credits - so a full 1,000-product run costs about 5,000 credits
Re-opening a saved job
Free - it is just a stored snapshot
Editing COGS inline
Free - recomputes profit and the verdict at no cost
Refresh / Re-run in Detailed
Charged again, because it fetches fresh data
Your monthly allowance depends on your plan and is refilled every billing cycle:
Lite
10,000
Standard
25,000
Premium
50,000
Enterprise
120,000
How spending works: credits are drawn from your monthly allowance first; if you run out, any top-up credits you have purchased are used next. Because the wallet is shared with the Listing AI tools, a heavy image-generation week leaves fewer credits for bulk runs, and vice versa. See Plans & Billing for the current allowances and top-up options.
⚠️ Limits and good-to-know
Products per job
Up to 1,000 identifiers; extra rows beyond that are dropped
One job at a time
One bulk job runs per project at once - wait for it to finish before starting another
Monthly volume
Bulk analysis draws on your shared monthly credit allowance (see above)
Data freshness
Results are a snapshot. Jobs older than 30 days expire; the input is kept so you can re-run. Results older than a day show a "Data as of" note with a Refresh option
Duplicates
Repeated identifiers collapse to one product (reported as "Duplicates removed")
Large runs
Very large lists can take a while - the analyzer politely yields to live traffic so single-product lookups stay fast
Re-running vs. re-opening: Opening a finished job again is free - it is just a saved snapshot. Refresh and Re-run in Detailed fetch fresh data and count against your allowance. Fill in COGS inline whenever you can; it never costs anything.
❓ FAQ
What can I put in the list - ASINs only?
ASIN, EAN, UPC, or ISBN. Barcodes are resolved to the matching ASIN automatically. You can mix them in one list.
Do I need to connect my Amazon account?
No - you can run the Bulk Sourcer without connecting. Connecting only improves the Detailed fee accuracy: with a connection, fees use your real per-account rates; without one, they use Amazon's public estimated schedule (clearly flagged).
I ran a fast job but now want profit numbers. Do I re-upload?
No. Type a cost in the inline COGS cell for the rows you care about, or click Re-run in Detailed to compute profit for the whole job at once.
Where do favorited products go?
To your shared Sourcer watchlist, visible in the Saved tab of the Product Sourcer. It is the same store the Chrome Extension and single-product Sourcer use, so a product saved anywhere shows up everywhere.
How is the BUY / MARGINAL / PASS verdict decided?
By your Sourcing criteria. BUY means every applicable threshold is met, MARGINAL means it falls within about 15% of a threshold, PASS means it misses at least one badly. A Detailed row with no cost shows "Needs COGS" until you add a cost.
Can I export only the good products?
Yes. Filter to verdict = BUY (and set a minimum score if you like), then click CSV (filtered) - the export contains exactly the rows currently shown.
➡️ What's Next?
Product SourcerChrome ExtensionIdentifier ConverterLast updated