> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/selling-tools/listing-optimizer-overview/keyword-research.md).
# Keyword Research
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**Difficulty:** ๐ข Beginner ยท **Reading time:** \~8 min
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**Availability:** Keyword Research is part of the **Listing Manager AI** suite, which rolls out per account. While yours is pending you'll see an amber hourglass next to it in the **Listing-Manager** menu. See [Listing Optimizer](/selling-tools/listing-optimizer-overview.md) for how the suite is enabled. It needs a connected Amazon account with **Amazon Ads** data.
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## ๐ Overview
Most keyword tools ask you for a seed word and invent a list of ideas. **Keyword Research** does something different and, for an existing seller, more useful: it looks at the **search terms your products already showed up for** in your Amazon Ads reports, compares the last period with the one before it, and tells you which terms are **Rising**, **Falling**, **New**, or your **Top Performers**.
That means you are optimizing against real customer demand for **your** products - not a generic volume estimate. When a term is climbing, you can work it into your title, bullets, and backend search terms (in [Listing Quality](/selling-tools/listing-optimizer-overview/listing-quality.md)) and raise its bid before competitors catch the trend. When a term is fading, you can stop spending on it.
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**Where the data comes from:** your **own Amazon Advertising search-term reports** - the same data SellerMagnet already ingests for [PPC](/ppc-management-beta/ppc-manager-overview.md). "Impressions" here means **your ad impressions** for that term, not Amazon's market-wide search volume. There is **no AI** involved - it is a straight, transparent analysis of your report data.
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**Three keyword tools, three jobs:** use **this page** to track how your *own* search terms are trending; use [PPC Keyword Research](/ppc-management-beta/ppc-manager-overview/ppc-keyword-research.md) to get *new* keyword ideas and suggested bids from a seed keyword or ASIN; use the [Product Sourcer](/selling-tools/product-sourcer-overview.md) to find *products* to sell.
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## How it classifies terms
The page compares your selected window (default **last 14 days**) against the immediately preceding window of the same length, then sorts every term into a tab:
| Tab | What lands here |
| ------------------ | ---------------------------------------------------------------------------- |
| **Rising** | Terms whose impressions grew more than \~10% vs. the previous period |
| **Falling** | Terms whose impressions dropped more than \~10% |
| **New** | Terms with **zero** impressions in the prior period and impressions now |
| **Top Performers** | Profitable terms (orders, ACoS within target, enough clicks), ranked by ROAS |
| **All Keywords** | Every term, with its change and status |
Because it is period-over-period, **changing the date range changes which terms qualify** - a term can be "New" over 7 days but "Rising" over 30.
***
## ๐ The screen
* **Filters (top bar):** **Marketplace**, **date range** (7 / 14 / 30 / 60 / 90 days), a **Search keywords** box, and an **ASIN filter** (All terms / Keywords only / ASINs only) with a **Remove ASIN terms** button - handy because product-target rows (ASIN-shaped terms) are not really keywords.
* **Six stat tiles:** Total Keywords, Rising, Falling, New, Top Performers, and Avg CPC.
* **Summary bar:** aggregate Impressions, Clicks, Cost, Sales, Orders, Avg ACoS, and Avg CTR for the filtered set.
* **Five tabs** (Rising / All Keywords / Top Performers / Falling / New), each with a live count. Every table column is click-to-sort, 25 rows per page.
* **Per-term columns:** Search Term, Impressions, Clicks, CTR, CPC, Cost, Sales, Orders, ACoS, CVR, plus **Change %** and a **Trend** mini-bar (or **Status** / **ROAS** depending on the tab).
* **Detail drawer:** click any row for the full 12-metric breakdown (including previous-period impressions and the impression delta) and a before/after trend. From there you can **Copy Keyword** or **Search on Amazon**.
* **Export:** the currently filtered terms to **CSV** or **Excel**.
***
## Using it, step by step
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### Open and let it load
Open **Keywords** from the Listing-Manager menu (or the Keyword Research card on the Listing Optimizer page). It auto-loads your search-term data for the last 14 days - no seed keyword needed.
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### Narrow the view
Pick a **Marketplace**, adjust the **date range**, or type in **Search keywords**. Use **Remove ASIN terms** to drop product-target rows so you are looking at real search phrases.
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### Work the tabs
Start on **Rising** to catch momentum, check **New** for fresh demand, and use **Falling** to trim wasted spend. **Top Performers** shows your most profitable terms, ranked by ROAS.
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### Act on a term
Click a row to inspect it, then **Copy Keyword**. Paste rising and top terms into your title, bullets, and backend search terms in [Listing Quality](/selling-tools/listing-optimizer-overview/listing-quality.md), and raise their bids in [PPC](/ppc-management-beta/ppc-manager-overview.md). **Export** the list for planning.
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**Pro tip:** A term sitting in **New** or **Rising** with a good ACoS is the strongest listing-copy signal you can get - it is real, recent demand for your product. Add those words to the listing first, then support them with a bid.
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***
## โ ๏ธ Good to know
| Point | Detail |
| --------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Needs Amazon Ads data** | The terms come from your Advertising search-term reports. Without a connected Ads account (or with no data for the period) the page shows clearly-labelled **sample data** and disables export |
| **Your impressions, not market volume** | "Impressions" is how often **your ads** showed for a term, not total Amazon search volume |
| **View-only** | The only actions are Copy Keyword, Search on Amazon, and Export - nothing is pushed to Amazon or your listing automatically |
| **Top 500 terms** | Very large accounts are capped at the top 500 terms by impressions; a note shows the true total when that happens |
| **Returns not modelled** | Like all PPC figures, ACoS and ROAS here compare ad cost to ad sales and do not deduct the cost of returns |
***
## โ FAQ
Is this the same as PPC Keyword Research?
No. This page analyzes **your own** search terms and shows which are rising, falling, or new. [PPC Keyword Research](/ppc-management-beta/ppc-manager-overview/ppc-keyword-research.md) is the opposite direction: you give it a seed keyword or ASIN and it suggests **new** keywords and bids from Amazon. Use both - this one to react to your real data, that one to expand.
Does it use AI or Amazon search volume?
Neither. It is a transparent, deterministic analysis of your Amazon Ads search-term reports. No AI, and no external keyword-volume provider.
I only see sample data.
That means SellerMagnet has no Amazon Ads search-term data for this marketplace and period yet - either the Ads account is not connected or reports have not been ingested. The sample rows are illustrative only, and export is disabled so they cannot leave the page.
What are the ASIN-shaped rows?
They are product-target terms (you were shown as an ad on a specific product page), not text search terms. Use the ASIN filter or **Remove ASIN terms** to focus on real keywords.
***
## โก๏ธ What's Next?
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[Listing Quality](/selling-tools/listing-optimizer-overview/listing-quality.md)
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{% content-ref url="/pages/5gaYA3QhcKl8Rx0EmNCL" %}
[PPC Keyword Research](/ppc-management-beta/ppc-manager-overview/ppc-keyword-research.md)
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{% content-ref url="/pages/VXlGkA4PfkAz77id3Txp" %}
[Listing Optimizer](/selling-tools/listing-optimizer-overview.md)
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