Keyword Research
Spot rising, falling, and brand-new customer search terms straight from your own Amazon Ads data - so you can update your listing copy and bids before your competitors notice the shift.
Difficulty: 🟢 Beginner · Reading time: ~8 min
Availability: Keyword Research is part of the Listing Manager AI suite, which rolls out per account. While yours is pending you'll see an amber hourglass next to it in the Listing-Manager menu. See Listing Optimizer for how the suite is enabled. It needs a connected Amazon account with Amazon Ads data.
📋 Overview
Most keyword tools ask you for a seed word and invent a list of ideas. Keyword Research does something different and, for an existing seller, more useful: it looks at the search terms your products already showed up for in your Amazon Ads reports, compares the last period with the one before it, and tells you which terms are Rising, Falling, New, or your Top Performers.
That means you are optimizing against real customer demand for your products - not a generic volume estimate. When a term is climbing, you can work it into your title, bullets, and backend search terms (in Listing Quality) and raise its bid before competitors catch the trend. When a term is fading, you can stop spending on it.
Where the data comes from: your own Amazon Advertising search-term reports - the same data SellerMagnet already ingests for PPC. "Impressions" here means your ad impressions for that term, not Amazon's market-wide search volume. There is no AI involved - it is a straight, transparent analysis of your report data.
Three keyword tools, three jobs: use this page to track how your own search terms are trending; use PPC Keyword Research to get new keyword ideas and suggested bids from a seed keyword or ASIN; use the Product Sourcer to find products to sell.
How it classifies terms
The page compares your selected window (default last 14 days) against the immediately preceding window of the same length, then sorts every term into a tab:
Rising
Terms whose impressions grew more than ~10% vs. the previous period
Falling
Terms whose impressions dropped more than ~10%
New
Terms with zero impressions in the prior period and impressions now
Top Performers
Profitable terms (orders, ACoS within target, enough clicks), ranked by ROAS
All Keywords
Every term, with its change and status
Because it is period-over-period, changing the date range changes which terms qualify - a term can be "New" over 7 days but "Rising" over 30.
📊 The screen
Filters (top bar): Marketplace, date range (7 / 14 / 30 / 60 / 90 days), a Search keywords box, and an ASIN filter (All terms / Keywords only / ASINs only) with a Remove ASIN terms button - handy because product-target rows (ASIN-shaped terms) are not really keywords.
Six stat tiles: Total Keywords, Rising, Falling, New, Top Performers, and Avg CPC.
Summary bar: aggregate Impressions, Clicks, Cost, Sales, Orders, Avg ACoS, and Avg CTR for the filtered set.
Five tabs (Rising / All Keywords / Top Performers / Falling / New), each with a live count. Every table column is click-to-sort, 25 rows per page.
Per-term columns: Search Term, Impressions, Clicks, CTR, CPC, Cost, Sales, Orders, ACoS, CVR, plus Change % and a Trend mini-bar (or Status / ROAS depending on the tab).
Detail drawer: click any row for the full 12-metric breakdown (including previous-period impressions and the impression delta) and a before/after trend. From there you can Copy Keyword or Search on Amazon.
Export: the currently filtered terms to CSV or Excel.
Using it, step by step
Act on a term
Click a row to inspect it, then Copy Keyword. Paste rising and top terms into your title, bullets, and backend search terms in Listing Quality, and raise their bids in PPC. Export the list for planning.
Pro tip: A term sitting in New or Rising with a good ACoS is the strongest listing-copy signal you can get - it is real, recent demand for your product. Add those words to the listing first, then support them with a bid.
⚠️ Good to know
Needs Amazon Ads data
The terms come from your Advertising search-term reports. Without a connected Ads account (or with no data for the period) the page shows clearly-labelled sample data and disables export
Your impressions, not market volume
"Impressions" is how often your ads showed for a term, not total Amazon search volume
View-only
The only actions are Copy Keyword, Search on Amazon, and Export - nothing is pushed to Amazon or your listing automatically
Top 500 terms
Very large accounts are capped at the top 500 terms by impressions; a note shows the true total when that happens
Returns not modelled
Like all PPC figures, ACoS and ROAS here compare ad cost to ad sales and do not deduct the cost of returns
❓ FAQ
Is this the same as PPC Keyword Research?
No. This page analyzes your own search terms and shows which are rising, falling, or new. PPC Keyword Research is the opposite direction: you give it a seed keyword or ASIN and it suggests new keywords and bids from Amazon. Use both - this one to react to your real data, that one to expand.
Does it use AI or Amazon search volume?
Neither. It is a transparent, deterministic analysis of your Amazon Ads search-term reports. No AI, and no external keyword-volume provider.
I only see sample data.
That means SellerMagnet has no Amazon Ads search-term data for this marketplace and period yet - either the Ads account is not connected or reports have not been ingested. The sample rows are illustrative only, and export is disabled so they cannot leave the page.
What are the ASIN-shaped rows?
They are product-target terms (you were shown as an ad on a specific product page), not text search terms. Use the ASIN filter or Remove ASIN terms to focus on real keywords.
➡️ What's Next?
Listing QualityPPC Keyword ResearchListing OptimizerLast updated