> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/selling-tools/listing-optimizer-overview/aplus-content.md).
# A+ Content
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**Difficulty:** ๐ก Intermediate ยท **Reading time:** \~8 min
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**Open this page in your dashboard:** [**Go to A+ Content Manager โ**](https://dashboard.sellermagnet.com/listing-aplus)
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**Availability:** A+ Content is part of the **Listing Manager AI** suite, which rolls out **per account**. While yours is pending you'll see an amber hourglass next to it in the **Listing-Manager** menu and a "you're on the list" note when you open it - at no charge until you decide to keep it. It needs a connected Amazon account. See [Listing Optimizer](/selling-tools/listing-optimizer-overview.md).
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## ๐ Overview
The **A+ Content Manager** is the place to work with the A+ Content documents that already exist in your Amazon account. It lists every document across your marketplaces, lets you edit the modules inside a document, and pushes your changes back to Amazon - either saved quietly or sent into Amazon's approval queue - without you ever opening Seller Central.
### What A+ Content is (a quick primer)
**A+ Content** is the rich, brand-owned section of an Amazon product page: the enhanced description area with formatted text, comparison tables, and lifestyle or infographic images, sitting below the buy box. It replaces the plain-text product description for eligible brands. A+ Content is available to sellers enrolled in **Amazon Brand Registry**, and Amazon has long reported that well-built A+ Content lifts conversion because shoppers get a clearer, more visual understanding of the product before they buy.
A+ Content is organized as **documents**. A document is a stack of **modules** - reusable content blocks such as a text paragraph, a four-image grid, a comparison table, or a company logo. You assemble modules into a document, then that document is applied to one or more of your ASINs.
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**This page manages existing documents.** To create a brand-new A+ Content document from scratch, use the **Listing Quality** page in the Listing Manager AI suite - see [Listing Quality](/selling-tools/listing-optimizer-overview/listing-quality.md). The A+ Content Manager is built for browsing, editing, and publishing documents that already exist in your account.
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***
## ๐๏ธ The document grid
When the page opens it loads every A+ Content document for the marketplace shown in the selector at the top right, then displays them as a grid of cards. Amazon's A+ Content API is **region-based** - it returns documents for every marketplace in a region - so the manager filters the list down to the single marketplace you have selected. Switch marketplaces with the selector, or hit **Refresh** to reload.
Each card shows:
| Element | What it shows |
| ----------------- | ------------------------------------------------------------------------------ |
| **Document name** | The document's title (or "Untitled Document" if Amazon has none) |
| **Reference key** | The document's unique Amazon content reference key (monospace, under the name) |
| **Status badge** | The document's approval state - see the status table below |
| **Type badge** | Standard, Auto-Generated, or Brand Story - see the type table below |
| **Marketplace** | The marketplace the document belongs to, shown as a country **flag chip** |
| **View / Edit** | Buttons that open the document in the detail panel |
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**Identical documents are grouped.** When the same A+ document exists as several identical copies, the grid collapses them into a single card labelled **"x N versions"** with a **Show versions** toggle. Expand it to see and open the individual versions instead of scrolling past a row of duplicates.
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### Type badges
| Badge | Meaning |
| ------------------ | ------------------------------------------------------------------------------------------------------------ |
| **Standard** | A normal A+ document you built or imported |
| **Auto-Generated** | A document Amazon generated automatically; these are dimmed in the grid and pushed to the bottom of the list |
| **Brand Story** | A Brand Story document - a special module family that opens in Seller Central (see below) |
### Status badges
| Badge | Color | Meaning |
| --------------------------- | -------- | ------------------------------------------ |
| **Active** / **Approved** | ๐ข Green | Live and approved by Amazon |
| **Draft** | ๐ Amber | Saved but not submitted for approval |
| **Pending** / **Submitted** | ๐ต Blue | Sent to Amazon and waiting on their review |
| **Rejected** | ๐ด Red | Amazon declined the submission |
***
## ๐ Filtering and finding a document
A filter bar sits above the grid with two independent groups. The page opens focused on **My Content** so your own documents are front and center; switch to **All** to include auto-generated ones.
**By type:**
| Filter | Shows |
| ------------------ | ------------------------------------------------------- |
| **All** | Every document in the marketplace |
| **My Content** | Documents you own - auto-generated documents are hidden |
| **Auto-Generated** | Only the documents Amazon generated automatically |
| **Brand Story** | Only Brand Story documents |
**By status:**
| Filter | Shows |
| -------------- | ------------------------------ |
| **All Status** | Documents in any state |
| **Approved** | Only approved / live documents |
| **Draft** | Only unsubmitted drafts |
Each filter button carries a live **count** so you can see at a glance how many documents fall into each bucket. There is also a **search box** in the top toolbar - type any part of a document's **name** or its **reference key** to narrow the grid instantly. A results line ("Showing X of Y documents") tells you how many cards the current filters and search have matched.
***
## โ๏ธ Editing a document
Click **View** or **Edit** on a card (or click the card itself) to open the **detail panel** - a drawer that slides in from the right. It loads the document by its reference key and lists every module inside it.
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### Open the document
Click a card to open the detail panel. The panel title shows the document name, and each module appears as a collapsible row with an icon and its type (for example **Text Block**, **Four Image & Text**, or **Comparison Table**).
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### Expand a module and edit its fields
Click a module row to expand it. SellerMagnet reads the module's structure and surfaces its **editable fields** - headlines, body text, and image **alt text** - as text boxes. Image blocks show a thumbnail preview alongside an alt-text field. Type your changes directly into the fields.
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### Add or remove modules
Use **Add Module** at the bottom of the panel to open the module picker, then choose a module type to append a fresh, empty block of that type to the document. To delete a block, click the trash icon on its module row. Both actions update the working document in the panel; nothing reaches Amazon until you save.
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### Save your work
Use the footer buttons to publish. **Save to Amazon** stores your edits against the document; **Save & Submit** additionally sends it into Amazon's approval queue (see the next section).
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### The module types you can add
The **Add Module** picker offers the standard A+ module family:
| Module | Module | Module |
| ----------------------- | ------------------ | ------------------- |
| Company Logo | Text Block | Image Text Overlay |
| Header Image + Text | Four Image & Text | Four Image Quadrant |
| Single Image Highlights | Single Image Specs | Side Image |
| Three Image & Text | Comparison Table | Tech Specs |
| Multiple Image & Text | Image Sidebar | |
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**Editable fields only.** The panel surfaces the text and alt-text fields it can safely edit. Some structured pieces - such as a comparison table's full grid or specification lists - may not appear as editable inputs here; for deep structural work on those, use Seller Central. If a module has nothing editable, the panel says "No editable fields."
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***
## ๐ค Edit with AI
A+ documents are no longer edit-only. On an editable standard document, an **Edit with AI** button opens an inline, **text-only** AI editor. It is a metered feature that spends AI credits.
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### Open the AI panel
Click **Edit with AI** on an editable standard document. An inline panel opens, labelled **"What should the AI change?"** with a placeholder prompt such as "Make the copy more concise and benefit-focused".
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### Describe the change
Type what you want rewritten. The panel carries the note **"Only text is rewritten - images and layout stay untouched. Nothing is sent to Amazon until you press Save."**
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### Apply the edit
Click **Apply AI edit**. The AI rewrites only the text fields of the document and shows the result inline for review. It spends AI credits each time it runs.
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**Text only, and never auto-published.** The AI editor touches copy alone - images and module layout are left exactly as they were - and nothing reaches Amazon until you use the footer **Save to Amazon** or **Save & Submit** buttons below.
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***
## ๐พ Save to Amazon vs Save & Submit
The two footer buttons do different things, and the difference matters.
| Button | What it does |
| ------------------ | ----------------------------------------------------------------------------------------------------------- |
| **Save to Amazon** | Stores your module edits against the document. It updates the document but does **not** send it for review. |
| **Save & Submit** | Saves your edits **and** submits the document into Amazon's approval queue. |
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**Amazon queues submissions - it does not apply them instantly.** A successful **Save & Submit** means Amazon **accepted the document into its review queue**, not that it is live. Amazon validates the content and can still **reject** it. If a submission is rejected, the reason comes back on the document so you can correct the content and resubmit. Until Amazon finishes reviewing, the document sits in a **Pending** state.
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***
## ๐ Premium A+ and Brand Story modules
Some documents use **Brand Story** or **Premium A+** modules. These are not supported by the standard Amazon A+ Content API that SellerMagnet uses, so they **cannot be edited in this panel**. When you open such a document, the panel shows a notice and a button to **Open in Seller Central**, taking you to the A+ dashboard in the correct regional Seller Central for that marketplace, where you can view and edit those modules directly.
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**Why the split?** SellerMagnet edits the standard module set through Amazon's supported API. Premium A+ and Brand Story are a separate, richer format that Amazon only exposes in Seller Central. Rather than partially render them and risk corrupting the layout, the manager sends you to the tool that owns them.
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***
## โ ๏ธ Things to know
* **Creating brand-new A+ is done elsewhere.** This page manages documents that already exist. To build a new A+ Content document, start from the **Listing Quality** page - see [Listing Quality](/selling-tools/listing-optimizer-overview/listing-quality.md). The empty state on this page points you there too.
* **"Assign to ASINs" is not driven from this page.** You may see the phrase "Assign to ASINs" in the in-app help and product tour. Assigning a document to specific ASINs (applying it so it shows on a product page) is handled in the listing-creation and builder flows, **not** from the A+ Content Manager grid. Treat this page as your document workshop - browse, edit, and publish document content - rather than the place you attach a document to a product.
* **A connected Amazon account is required.** The manager reads and writes through your linked Amazon account. Without a connection, no documents load.
* **Brand Registry is required for A+.** A+ Content is only available to brands enrolled in Amazon Brand Registry. If your account is not enrolled, you will not have A+ documents to manage. The in-app hint states it directly: "A+ Content requires Amazon Brand Registry - sellers without Brand Registry will not see A+ documents here and cannot create new ones."
* **The list is per-marketplace.** Because the A+ API is region-based, always confirm the marketplace selector is set to the one you mean before editing.
***
## โ
Best Practices
1. **Filter to My Content first.** Start on the **My Content** filter so Amazon's auto-generated documents do not clutter your view, then switch to **All** only when you need them.
2. **Edit, review, then Save & Submit.** Use **Save to Amazon** while you iterate, and only **Save & Submit** when the document is genuinely ready - each submission goes through Amazon's review.
3. **Write meaningful alt text.** Every image field has an alt-text box. Descriptive alt text improves accessibility and gives Amazon more context about your imagery.
4. **Fix rejections at the source.** If a document comes back **Rejected**, read Amazon's reason, correct the offending module, and resubmit rather than resubmitting unchanged.
5. **Use Seller Central for Premium A+ and Brand Story.** When the panel routes you out, follow it - those formats are meant to be edited there.
6. **Confirm the marketplace.** Since the grid is filtered per marketplace, double-check the selector before you assume a document is missing.
***
## โ FAQ
Can I create a new A+ Content document from this page?
No. The A+ Content Manager is for managing documents that already exist in your account. To create a brand-new document, use the **Listing Quality** page in the Listing Manager AI suite. This page's empty state links you there as well.
How do I assign a document to a specific ASIN here?
Assigning a document to ASINs is not driven from this manager grid. The phrase "Assign to ASINs" appears in the in-app help and tour, but attaching a document to a product is handled in the listing-creation and builder flows. Use this page to browse, edit, and publish document content.
What is the difference between Save to Amazon and Save & Submit?
**Save to Amazon** stores your module edits against the document without sending it for review. **Save & Submit** saves your edits and additionally puts the document into Amazon's approval queue. Only **Save & Submit** triggers Amazon's review.
Why can't I edit a Brand Story or Premium A+ document?
Those documents use modules that the standard Amazon A+ Content API does not support. The panel shows an "Open in Seller Central" button so you can view and edit them in Amazon's own tool, which owns that richer format.
My changes were submitted - why aren't they live yet?
A submission means Amazon **accepted the document into its review queue**, not that it is published. Amazon validates the content and can still reject it. The document stays **Pending** until Amazon finishes reviewing; a rejection comes back with a reason so you can fix and resubmit.
Why do I see fewer documents than I expected?
Check two things: the **marketplace selector** (the grid is filtered to a single marketplace because the A+ API is region-based) and your **filters** (the page opens on **My Content**, which hides auto-generated documents - switch to **All** to see everything).
Do I need Brand Registry to use A+ Content?
Yes. A+ Content is an Amazon feature reserved for brands enrolled in Amazon Brand Registry. If your account is not enrolled, you will not have A+ documents to manage.
***
## โก๏ธ What's Next?
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[Listing Quality](/selling-tools/listing-optimizer-overview/listing-quality.md)
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[Listing Builder](/selling-tools/listing-optimizer-overview/listing-builder.md)
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[Listing Optimizer](/selling-tools/listing-optimizer-overview.md)
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