A+ Content
Manage, edit, and publish your existing Amazon A+ Content documents from inside SellerMagnet. Filter by type and status, edit modules, and Save to Amazon or submit for approval - all without leaving t
Difficulty: 🟡 Intermediate · Reading time: ~8 min
Open this page in your dashboard: Go to A+ Content Manager →
Availability: A+ Content is part of the Listing Manager AI suite, which rolls out per account. While yours is pending you'll see an amber hourglass next to it in the Listing-Manager menu and a "you're on the list" note when you open it - at no charge until you decide to keep it. It needs a connected Amazon account. See Listing Optimizer.
📋 Overview
The A+ Content Manager is the place to work with the A+ Content documents that already exist in your Amazon account. It lists every document across your marketplaces, lets you edit the modules inside a document, and pushes your changes back to Amazon - either saved quietly or sent into Amazon's approval queue - without you ever opening Seller Central.
What A+ Content is (a quick primer)
A+ Content is the rich, brand-owned section of an Amazon product page: the enhanced description area with formatted text, comparison tables, and lifestyle or infographic images, sitting below the buy box. It replaces the plain-text product description for eligible brands. A+ Content is available to sellers enrolled in Amazon Brand Registry, and Amazon has long reported that well-built A+ Content lifts conversion because shoppers get a clearer, more visual understanding of the product before they buy.
A+ Content is organized as documents. A document is a stack of modules - reusable content blocks such as a text paragraph, a four-image grid, a comparison table, or a company logo. You assemble modules into a document, then that document is applied to one or more of your ASINs.
This page manages existing documents. To create a brand-new A+ Content document from scratch, use the Listing Quality page in the Listing Manager AI suite - see Listing Quality. The A+ Content Manager is built for browsing, editing, and publishing documents that already exist in your account.
🗂️ The document grid
When the page opens it loads every A+ Content document for the marketplace shown in the selector at the top right, then displays them as a grid of cards. Amazon's A+ Content API is region-based - it returns documents for every marketplace in a region - so the manager filters the list down to the single marketplace you have selected. Switch marketplaces with the selector, or hit Refresh to reload.
Each card shows:
Document name
The document's title (or "Untitled Document" if Amazon has none)
Reference key
The document's unique Amazon content reference key (monospace, under the name)
Status badge
The document's approval state - see the status table below
Type badge
Standard, Auto-Generated, or Brand Story - see the type table below
Marketplace
The marketplace the document belongs to, shown as a country flag chip
View / Edit
Buttons that open the document in the detail panel
Identical documents are grouped. When the same A+ document exists as several identical copies, the grid collapses them into a single card labelled "x N versions" with a Show versions toggle. Expand it to see and open the individual versions instead of scrolling past a row of duplicates.
Type badges
Standard
A normal A+ document you built or imported
Auto-Generated
A document Amazon generated automatically; these are dimmed in the grid and pushed to the bottom of the list
Brand Story
A Brand Story document - a special module family that opens in Seller Central (see below)
Status badges
Active / Approved
🟢 Green
Live and approved by Amazon
Draft
🟠 Amber
Saved but not submitted for approval
Pending / Submitted
🔵 Blue
Sent to Amazon and waiting on their review
Rejected
🔴 Red
Amazon declined the submission
🔍 Filtering and finding a document
A filter bar sits above the grid with two independent groups. The page opens focused on My Content so your own documents are front and center; switch to All to include auto-generated ones.
By type:
All
Every document in the marketplace
My Content
Documents you own - auto-generated documents are hidden
Auto-Generated
Only the documents Amazon generated automatically
Brand Story
Only Brand Story documents
By status:
All Status
Documents in any state
Approved
Only approved / live documents
Draft
Only unsubmitted drafts
Each filter button carries a live count so you can see at a glance how many documents fall into each bucket. There is also a search box in the top toolbar - type any part of a document's name or its reference key to narrow the grid instantly. A results line ("Showing X of Y documents") tells you how many cards the current filters and search have matched.
✏️ Editing a document
Click View or Edit on a card (or click the card itself) to open the detail panel - a drawer that slides in from the right. It loads the document by its reference key and lists every module inside it.
Expand a module and edit its fields
Click a module row to expand it. SellerMagnet reads the module's structure and surfaces its editable fields - headlines, body text, and image alt text - as text boxes. Image blocks show a thumbnail preview alongside an alt-text field. Type your changes directly into the fields.
Add or remove modules
Use Add Module at the bottom of the panel to open the module picker, then choose a module type to append a fresh, empty block of that type to the document. To delete a block, click the trash icon on its module row. Both actions update the working document in the panel; nothing reaches Amazon until you save.
The module types you can add
The Add Module picker offers the standard A+ module family:
Company Logo
Text Block
Image Text Overlay
Header Image + Text
Four Image & Text
Four Image Quadrant
Single Image Highlights
Single Image Specs
Side Image
Three Image & Text
Comparison Table
Tech Specs
Multiple Image & Text
Image Sidebar
Editable fields only. The panel surfaces the text and alt-text fields it can safely edit. Some structured pieces - such as a comparison table's full grid or specification lists - may not appear as editable inputs here; for deep structural work on those, use Seller Central. If a module has nothing editable, the panel says "No editable fields."
🤖 Edit with AI
A+ documents are no longer edit-only. On an editable standard document, an Edit with AI button opens an inline, text-only AI editor. It is a metered feature that spends AI credits.
Text only, and never auto-published. The AI editor touches copy alone - images and module layout are left exactly as they were - and nothing reaches Amazon until you use the footer Save to Amazon or Save & Submit buttons below.
💾 Save to Amazon vs Save & Submit
The two footer buttons do different things, and the difference matters.
Save to Amazon
Stores your module edits against the document. It updates the document but does not send it for review.
Save & Submit
Saves your edits and submits the document into Amazon's approval queue.
Amazon queues submissions - it does not apply them instantly. A successful Save & Submit means Amazon accepted the document into its review queue, not that it is live. Amazon validates the content and can still reject it. If a submission is rejected, the reason comes back on the document so you can correct the content and resubmit. Until Amazon finishes reviewing, the document sits in a Pending state.
👑 Premium A+ and Brand Story modules
Some documents use Brand Story or Premium A+ modules. These are not supported by the standard Amazon A+ Content API that SellerMagnet uses, so they cannot be edited in this panel. When you open such a document, the panel shows a notice and a button to Open in Seller Central, taking you to the A+ dashboard in the correct regional Seller Central for that marketplace, where you can view and edit those modules directly.
Why the split? SellerMagnet edits the standard module set through Amazon's supported API. Premium A+ and Brand Story are a separate, richer format that Amazon only exposes in Seller Central. Rather than partially render them and risk corrupting the layout, the manager sends you to the tool that owns them.
⚠️ Things to know
Creating brand-new A+ is done elsewhere. This page manages documents that already exist. To build a new A+ Content document, start from the Listing Quality page - see Listing Quality. The empty state on this page points you there too.
"Assign to ASINs" is not driven from this page. You may see the phrase "Assign to ASINs" in the in-app help and product tour. Assigning a document to specific ASINs (applying it so it shows on a product page) is handled in the listing-creation and builder flows, not from the A+ Content Manager grid. Treat this page as your document workshop - browse, edit, and publish document content - rather than the place you attach a document to a product.
A connected Amazon account is required. The manager reads and writes through your linked Amazon account. Without a connection, no documents load.
Brand Registry is required for A+. A+ Content is only available to brands enrolled in Amazon Brand Registry. If your account is not enrolled, you will not have A+ documents to manage. The in-app hint states it directly: "A+ Content requires Amazon Brand Registry - sellers without Brand Registry will not see A+ documents here and cannot create new ones."
The list is per-marketplace. Because the A+ API is region-based, always confirm the marketplace selector is set to the one you mean before editing.
✅ Best Practices
Filter to My Content first. Start on the My Content filter so Amazon's auto-generated documents do not clutter your view, then switch to All only when you need them.
Edit, review, then Save & Submit. Use Save to Amazon while you iterate, and only Save & Submit when the document is genuinely ready - each submission goes through Amazon's review.
Write meaningful alt text. Every image field has an alt-text box. Descriptive alt text improves accessibility and gives Amazon more context about your imagery.
Fix rejections at the source. If a document comes back Rejected, read Amazon's reason, correct the offending module, and resubmit rather than resubmitting unchanged.
Use Seller Central for Premium A+ and Brand Story. When the panel routes you out, follow it - those formats are meant to be edited there.
Confirm the marketplace. Since the grid is filtered per marketplace, double-check the selector before you assume a document is missing.
❓ FAQ
Can I create a new A+ Content document from this page?
No. The A+ Content Manager is for managing documents that already exist in your account. To create a brand-new document, use the Listing Quality page in the Listing Manager AI suite. This page's empty state links you there as well.
How do I assign a document to a specific ASIN here?
Assigning a document to ASINs is not driven from this manager grid. The phrase "Assign to ASINs" appears in the in-app help and tour, but attaching a document to a product is handled in the listing-creation and builder flows. Use this page to browse, edit, and publish document content.
What is the difference between Save to Amazon and Save & Submit?
Save to Amazon stores your module edits against the document without sending it for review. Save & Submit saves your edits and additionally puts the document into Amazon's approval queue. Only Save & Submit triggers Amazon's review.
Why can't I edit a Brand Story or Premium A+ document?
Those documents use modules that the standard Amazon A+ Content API does not support. The panel shows an "Open in Seller Central" button so you can view and edit them in Amazon's own tool, which owns that richer format.
My changes were submitted - why aren't they live yet?
A submission means Amazon accepted the document into its review queue, not that it is published. Amazon validates the content and can still reject it. The document stays Pending until Amazon finishes reviewing; a rejection comes back with a reason so you can fix and resubmit.
Why do I see fewer documents than I expected?
Check two things: the marketplace selector (the grid is filtered to a single marketplace because the A+ API is region-based) and your filters (the page opens on My Content, which hides auto-generated documents - switch to All to see everything).
Do I need Brand Registry to use A+ Content?
Yes. A+ Content is an Amazon feature reserved for brands enrolled in Amazon Brand Registry. If your account is not enrolled, you will not have A+ documents to manage.
➡️ What's Next?
Listing QualityListing BuilderListing OptimizerLast updated