> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/resources/plans-and-billing.md).
# Plans & Billing
Understand how SellerMagnet billing works - the order-volume subscription, per-tool modules, AI credits, and how to manage everything from your dashboard.
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**Difficulty:** ๐ข Beginner ยท **Reading time:** \~12 min
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**Open this page in your dashboard:** [**Go to Plans & Billing โ**](https://dashboard.sellermagnet.com/billing)
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## ๐ Overview
SellerMagnet does not sell fixed, named packages. Instead of picking a single "Starter" or "Pro" box, you build a subscription that matches your business:
* A **base Analytics Dashboard** subscription whose price follows your **monthly order volume** (you pick the volume tier).
* Individual **tools (modules)** - such as the Repricer, PPC Manager, Lost & Found, Fee Audit, Listing Optimizer, Inventory Forecast and Bulk Sourcer - that you **add, change or remove one at a time**. Each tool is metered and priced on its own.
* A monthly allowance of **AI credits**, shared by every AI-powered and metered feature.
You only pay for the capacity and the tools you actually turn on, and you can change any part of it at any time.
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**Why this matters:** Because tools are priced separately, you are never forced onto an expensive package just to unlock one feature. Add the Repricer when you need repricing, add Fee Audit before Q4, and drop anything you are not using - each change is independent.
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**Prices change - always check the live page.** Any figures in this guide are illustrative examples only. For the exact current prices in your currency, use the checkout and Manage Billing screens in your dashboard, or the [live pricing page](https://sellermagnet.com/en/pricing).
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***
## ๐ฐ How Pricing Works
### 1. The order-volume subscription
The core of your subscription is the **Analytics Dashboard**, sized to how many orders you process each month. On the checkout and Manage Billing pages you choose your volume from an **order-volume tier selector** (for example "1,000 orders/mo", "5,000 orders/mo", and so on). A higher volume tier costs more but tracks more orders in Analytics.
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**Dynamic (auto-adjusting) plans:** On many accounts the Analytics tier is recalculated automatically each billing cycle from your **average 30-day order volume** over a rolling 60-day window. When this applies, the tier is shown read-only and your subscription auto-adjusts up or down so you are always on the right size - you do not have to change it manually.
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### 2. The free 50-orders tier
New sign-ups start on a **free tier that tracks up to 50 orders per month**, so you can explore the Analytics Dashboard before committing. When you are ready for more volume or want to add paid tools, you move up to a paid order-volume tier.
### 3. The 14-day free trial
Paid plans include a **14-day free trial**. You confirm your plan and payment details up front (a card is required to start the trial), and you are not charged for the tools until the trial period ends. You can change or cancel during the trial.
### 4. Tools (modules)
Each SellerMagnet tool is a separate **module** you switch on independently:
| Tool (module) | What it does |
| ---------------------- | ------------------------------ |
| **Repricer** | Automated Buy Box repricing |
| **PPC Manager** | Amazon Ads campaign management |
| **Lost & Found** | FBA reimbursement claims |
| **Fee Audit** | Detects Amazon fee overcharges |
| **Listing Optimizer** | AI listing and content tools |
| **Inventory Forecast** | Restock and inventory planning |
| **Bulk Sourcer** | Bulk ASIN product research |
Every module has its own pricing pulled from a live catalog. Some modules are **tiered** (you pick a capacity tier - for example a SKU tier on the Repricer), and some are **flat** (a single price). Where a module is metered, a monthly usage limit applies to that tier.
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**Repricer capacity:** The Repricer has a **SKU tier** you choose yourself, plus a **marketplace tier** that is managed automatically based on the marketplaces where you currently have active product listings. The marketplace side re-adjusts each billing cycle as your listings change, so it is shown read-only rather than as a manual choice.
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### 5. AI credits
AI-powered and metered features share a single monthly **credit** wallet. Your allowance depends on your plan:
| Plan | Monthly AI credits |
| -------------- | ------------------ |
| **Lite** | 10,000 |
| **Standard** | 25,000 |
| **Premium** | 50,000 |
| **Enterprise** | 120,000 |
The same wallet is spent by AI listing text, AI image generation, the Ask SellerMagnet chat, the **Bulk Sourcer** (charged per ASIN analysed), and Lost & Found live carrier tracking. Credits refill every billing cycle. As a rough guide, one AI text generation costs a few hundred credits and an AI image costs several thousand.
### Subscribing
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Pick your **order-volume tier** for the Analytics Dashboard (or start on the free 50-orders tier)
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Add any **tools (modules)** you want, choosing a capacity tier where one applies
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Choose your **billing cycle** (Monthly or Yearly) and **currency** (EUR or USD)
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Review the **order summary** - each line item, the total, and VAT handling
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Confirm your **commercial (B2B) status** where applicable
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Complete payment through the secure **Stripe** checkout to start your 14-day trial
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> **Payment security:** All payments are processed through Stripe, a PCI-DSS Level 1 certified payment processor. SellerMagnet never stores your credit card details directly.
***
## ๐๏ธ Redeem a Code
If you have received a SellerMagnet promotion code, you can redeem it to **unlock one or more tools for free, for a limited time**, on the current project.
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Go to **Manage Billing** and find the **Redeem a code** card
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Enter your code in the format `SM-XXXXX-XXXXX-XXXXX-XXXXX`
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Click **Redeem**. A summary shows which tools were unlocked with the code (and any that were skipped because they were already active)
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Redeemed tools appear on your subscription as time-boxed grants and stop when the promotion period ends. Redeeming a code does not require a card and does not change the paid parts of your subscription.
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The **Redeem a code** card only appears when code redemption is enabled for your account. If you were given a code but do not see the card, contact support.
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***
## ๐ฃ Step-by-Step Example: Building the Right Subscription
> **Scenario:** You sell across Amazon.de, Amazon.fr and Amazon.it with a few thousand active SKUs and roughly EUR 80,000 in monthly revenue. You use FBA and want Analytics plus the Repricer, Inventory Forecast and Lost & Found.
>
> **How you would build it:**
>
> **The point:** you are not choosing a package that bundles all of these at a fixed price - you switch on exactly the tools above, each at its own price, and drop any you stop using.
| Need | What you do |
| -------------------------- | ----------------------------------------------------------------------------------------------------------------------------------- |
| Track your monthly orders | Choose the order-volume tier that covers your monthly order count (or let the dynamic plan auto-size it) |
| Automated repricing | Add the **Repricer** module and pick a **SKU tier** that covers your SKUs; the marketplace tier auto-sets from your active listings |
| Restock planning | Add the **Inventory Forecast** module |
| Recover lost FBA inventory | Add the **Lost & Found** module |
| Catch fee overcharges | Add **Fee Audit** (especially before Q4) |
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**ROI still applies.** FBA sellers with meaningful revenue usually recover far more than they spend once tools like Fee Audit and Lost & Found are switched on, because both recover real money (fee overcharges and lost-inventory reimbursements). Add them, measure what they recover in your first cycle, and keep the ones that pay for themselves.
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***
## ๐งฎ Planning Worksheet
Use this to decide what to switch on:
| Question | Your Answer | What it affects |
| ------------------------------------------------------- | ---------------- | --------------------------------------------------- |
| How many orders do you process per month? | \_\_\_ orders/mo | Your Analytics order-volume tier |
| How many active SKUs do you reprice? | \_\_\_ SKUs | Your Repricer SKU tier |
| Do you use FBA? | Yes / No | FBA sellers benefit from Lost & Found and Fee Audit |
| Do you run Amazon Ads? | Yes / No | Add the PPC Manager module |
| Do you need restock planning? | Yes / No | Add the Inventory Forecast module |
| Do you generate AI listings/images or run Bulk Sourcer? | Yes / No | Watch your monthly AI credit allowance |
| Which tools do you actually use today? | \_\_\_ | Add those; remove anything unused |
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**General guideline:** Start lean. Because modules are independent, it is cheap to add a tool the moment you need it and remove it when you do not - you are never paying for a bundle to get one feature.
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***
## Managing Your Subscription
Navigate to **Manage Billing** to see your current subscription and change any part of it.
### Current Plan Card
Displays your active Analytics Dashboard subscription:
* The tool name and your current order-volume tier
* Your price and billing period (Monthly / Yearly)
* Your order-volume tier selector (or a read-only tier when the plan is dynamic/auto-managed)
### Tools & Add-ons
Below the plan card, each tool you can control appears as its own row with its current state (for example Active, Legacy/included, or available to add). For each tool you may see:
| Action | Description |
| --------------- | ------------------------------------------------------------------ |
| **Add** | Switch a tool on and pick its tier where one applies |
| **Change tier** | Move an active tool up or down a capacity tier |
| **Remove** | Turn a tool off |
| **Reinstate** | Undo a scheduled removal |
| **Activate** | Turn on a tool that needs a one-time confirmation before it starts |
When you add a tool or change its tier, the dashboard can show a **prorated preview** - what is due now for the rest of the current cycle, and what the recurring price becomes.
### Order Summary
The right-hand order summary always reflects your current choices:
* A **Monthly / Yearly** toggle (yearly shows a savings badge)
* A **currency** toggle (EUR / USD)
* A line item per tool, the total, and a note that prices exclude VAT
* A **commercial customer (B2B)** confirmation
***
## Adding, Changing & Removing Tools
### Adding or upgrading a tool
* **Takes effect immediately.** You get instant access to the tool (or the higher tier).
* **Prorated billing.** You pay only the difference for the days remaining in the current cycle. The preview shows the exact amount due now.
* **No data loss.** Your existing data, settings and history are preserved.
### Removing or downgrading a tool
* **Takes effect at the end of the current billing period.** You keep access until then, and you can **Reinstate** before it applies.
* **Usage must fit the lower tier.** For example, before switching the Repricer to a smaller SKU tier (or removing it), active repricers may need to be paused or reduced first.
* **No refund for the remaining period.** The lower price applies from the next cycle.
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**Before removing a tool:** Make sure nothing you rely on depends on it - for example, removing the Repricer turns off Buy Box automation, repricing strategies and competitor tracking. Export any reports you might need first.
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***
## Monthly vs. Yearly Billing
| Factor | Monthly | Yearly |
| --------------------------- | ----------------------------------------- | ------------------------------------------------------------------ |
| **Flexibility** | Change any month | 12-month commitment |
| **Cost** | Standard pricing | Save with annual billing (typically two months free - roughly 17%) |
| **Payment** | Charged monthly | Charged upfront for the year |
| **Best for** | Testing, seasonal sellers, new businesses | Established sellers with predictable volume |
| **Adding a tool mid-cycle** | Prorated for remaining days | Prorated for remaining months |
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**Save with yearly billing:** Switching to yearly billing typically gives you about two months free compared with paying monthly. Check the exact saving on the billing toggle in your dashboard.
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### When to choose Monthly
* You are a new seller still deciding which tools you need.
* Your business is seasonal and you may add or remove tools during off-months.
* You want maximum flexibility to change your subscription frequently.
### When to choose Yearly
* You are an established seller with predictable volume.
* You know which tools you need and want to lock in the annual saving.
* You want a single yearly payment for simpler budgeting.
***
## Seasonal & Timing Advice
> **Before Q4 (September):** Consider adding tools before the Q4 rush. Higher order volumes mean more fee errors to catch, more inventory discrepancies to recover, and more repricing opportunities - so the return on switching on Fee Audit, Lost & Found and the Repricer is highest going into Q4.
> **Annual renewal time:** If you are on yearly billing, review your usage before you renew. Has your order volume grown? Are you still using every tool? This is the best time to add or drop modules and adjust your volume tier.
> **Post-holiday evaluation (February):** After the holiday rush, re-check whether the tools you switched on for Q4 still fit your quieter Q1-Q3 volume. Some sellers add tools for Q4 and remove them afterwards.
***
โ ๏ธ Common Mistakes to Avoid
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* **Mistake 1: Not switching on money-recovery tools.** Fee Audit and Lost & Found recover real money (fee overcharges and lost-inventory reimbursements). Leaving them off to save a small monthly amount can cost far more than it saves.
* **Mistake 2: Sizing the Repricer SKU tier too small.** The Repricer only reprices SKUs up to your chosen SKU tier. If your catalogue grows past it, the rest of your products go unoptimized - bump the tier.
* **Mistake 3: Ignoring your AI credit allowance.** AI listings, AI images, the chat and Bulk Sourcer all draw on the same monthly credit wallet. Heavy image generation can use it up quickly - watch your usage or move to a plan with a larger allowance.
* **Mistake 4: Paying monthly when you are committed.** If you have used SellerMagnet for months and plan to continue, yearly billing typically gives you about two months free.
* **Mistake 5: Not reviewing after business changes.** If you expanded to new marketplaces, added many SKUs, or grew your order volume, your tier and tool choices may need adjusting. Review them each quarter.
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## ๐ง Troubleshooting
### My payment failed: what happens?
1. **Outstanding-invoice state.** If a payment fails, Manage Billing shows an outstanding-payment banner and plan changes are paused until the latest invoice is paid.
2. **Pay the invoice.** Use the banner action to pay the outstanding invoice, or open the invoice to complete payment. You can also update your card in the Stripe portal.
3. **Check for common issues:** expired card, insufficient funds, or your bank blocking the transaction.
4. **Contact support** if the issue persists after paying.
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**Do not wait.** While an invoice is outstanding, plan changes are blocked and some tools can stop working. Resolve the payment as soon as you are notified.
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### I added a tool but I do not see it yet.
* **Reload the page.** Adding a tool takes effect immediately, but the current page may need a refresh.
* **Log out and back in.** Some access changes take effect on a fresh session.
* **Check the tool's row** in Manage Billing - it should show as Active.
* **Contact support** if the tool is still unavailable after a few minutes.
### I want to cancel but I have a yearly plan.
Yearly plans are billed upfront and are non-refundable for the remaining months. However:
* You can **remove individual tools**, which takes effect at the end of the current period.
* You can **cancel** so your subscription is not renewed and expires at the end of the paid period.
* For exceptional circumstances, contact support to discuss options.
### I need an invoice for my business.
* Stripe automatically generates an invoice for each payment. You can open your latest invoice from the billing banner, and access your full history and payment method through the Stripe customer portal.
* Invoices include your business name, address, VAT number (if provided) and payment details.
* If you need a custom invoice format, contact support with your requirements.
### I was charged an amount I did not expect.
* Check whether you recently added a tool or changed a tier mid-cycle - prorated charges look different from your regular amount.
* Review the Stripe invoice breakdown (from the customer portal) for a line-by-line view.
* If it still does not match after accounting for proration, contact support with the invoice number.
***
## โ FAQ
Are there fixed "Starter / Pro / Enterprise" packages?
No. SellerMagnet uses a modular model: one order-volume Analytics subscription plus individually priced tools you add or remove. You build the combination you need rather than picking a fixed box.
When does billing start?
Paid plans begin with a 14-day free trial; billing for the tools starts when the trial ends. Yearly plans are then billed upfront for the year, and monthly plans on the same date each month.
Can I change my subscription mid-cycle?
Yes. Adding a tool or moving to a higher tier takes effect immediately with a prorated charge. Removing a tool or moving to a lower tier takes effect at the end of the current billing period.
What payment methods are accepted?
All major credit and debit cards via Stripe (Visa, Mastercard, American Express and others depending on your region).
Is there a free trial or a free tier?
Both. New accounts start on a free tier that tracks up to 50 orders per month, and paid plans include a 14-day free trial (a card is required to start the trial).
What are AI credits and can I run out?
AI credits are a shared monthly allowance spent by AI listing text and images, the Ask SellerMagnet chat, the Bulk Sourcer and Lost & Found live carrier tracking. Your allowance depends on your plan (Lite 10,000 / Standard 25,000 / Premium 50,000 / Enterprise 120,000) and refills each billing cycle. Heavy use - especially image generation - can exhaust it before the cycle ends.
I have a promotion code - how do I use it?
Open Manage Billing, find the **Redeem a code** card, and enter your code in the format `SM-XXXXX-XXXXX-XXXXX-XXXXX`. It unlocks the listed tools for free for a limited time on the current project.
Can multiple team members share one account?
Team access is being rolled out and is controlled by a feature flag rather than tied to a specific package - it is not simply a perk of a higher-priced plan. If team/multi-user access is not yet enabled for your account, contact support to ask about availability.
What happens to my data if I remove a tool or cancel?
Removing a tool or canceling keeps your data for a retention period; if you re-subscribe within that window your historical data is restored. Contact support if you need details for your account.
***
## ๐ก Tips
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**Save with yearly billing:** switching to yearly billing typically gives you about two months free versus paying monthly.
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> **Start lean, add on demand.** Turn on a tool the moment you need it and remove it when you do not - modular billing means you never buy a bundle to get one feature.
> **Measure recovery.** After adding Fee Audit or Lost & Found, check what each recovered in your first billing cycle. Keep the tools that pay for themselves.
> **High-volume or agency?** If you have special requirements, contact our sales team about Enterprise-scale volume tiers, larger AI credit allowances and tailored support.
***
## โก๏ธ What's Next?
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[General FAQ](/resources/general-faq.md)
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[Account Settings](/account-and-settings/account-settings.md)
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