> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-opportunities.md).

# PPC Ad Opportunities

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**Difficulty:** 🟡 Intermediate · **Reading time:** \~12 min
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**Open this page in your dashboard:** [**Go to PPC Ad Opportunities \[BETA\] →**](https://dashboard.sellermagnet.com/ppc/opportunities)
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**BETA:** The PPC Manager is currently in beta. Some features may behave unexpectedly or change based on user feedback. Please report any issues at <info@sellermagnet.com>.
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## 📋 Overview

![SellerMagnet PPC Ad Opportunities - product scoring and launch presets screenshot](/files/hpI2NtbVa7pCkosH5S3O)

The **Ad Opportunities** page answers one question: *which of my products should I advertise next?*

It scans your live Amazon catalog, finds the ASINs that are selling organically but are **not yet in any campaign**, and scores each one from **0 to 100** on how ready it is for ads. Every candidate is sorted into a tier - **STAR**, **GROWTH**, **TEST**, or **SKIP** - so you always know what to launch first. From any card you can launch a tailored campaign in one click, after a **pre-flight estimate** shows you the economics before anything is created.

You will find it in the left sidebar under **Amazon PPC → Ad Opportunities** (the rocket icon).

> **Why this matters:** Most sellers advertise the products they *think* are winners, not the ones the data says are ready. Advertising a product with no stock, a thin margin, or a broken listing burns budget. Opportunities flips this around: it surfaces the ASINs with proven organic demand, healthy margins, and stock on hand - the ones most likely to turn ad spend into profit - and it tells you *why* the rest were left out.

{% hint style="info" icon="circle-info" %}
**Related page:** The [AI Optimizer](/ppc-management-beta/ppc-manager-overview/ppc-ai-optimizer.md) also surfaces opportunities inside its optimization flow. **This** page is the dedicated, standalone home for the feature, with the full catalog grid, filters, tier chips, and the gate breakdown.
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***

## The Opportunity Score

Each ASIN is rated on a **5-factor composite score** (0-100). Hover the score on any card to see the breakdown. The five subscores are shown as small progress bars inside the card:

| Subscore           | What it measures                                                  |
| ------------------ | ----------------------------------------------------------------- |
| **Velocity**       | Recent organic sales momentum - is this product selling now?      |
| **Margin**         | Profit headroom after fees and cost - can it absorb ad spend?     |
| **BSR**            | Best Sellers Rank strength and trend (with a mini sparkline)      |
| **Stock**          | Days of cover on hand - is there enough inventory to advertise?   |
| **Listing Health** | Content quality signals - images, title, and listing completeness |

The five subscores roll up into the single 0-100 **opportunity score**, which drives the tier:

| Tier       | Score band | Meaning                                           |
| ---------- | ---------- | ------------------------------------------------- |
| **STAR**   | 80+        | Your strongest bets - deploy first                |
| **GROWTH** | 60-79      | Solid candidates - schedule next                  |
| **TEST**   | 40-59      | Unproven - probe with a small budget              |
| **SKIP**   | below 40   | Not worth ad spend yet - open the card to see why |

Cards also carry a **confidence** pill (High / Medium / Low) that reflects how much data the estimate is based on. A high score with low confidence means "promising, but thin data" - treat it as a TEST even if the number looks like a STAR.

***

## Headline Metrics (KPI Strip)

The strip at the top of the page counts your opportunities and estimates the payoff:

| Card                       | Description                                                                                                                                  |
| -------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| **STAR opportunities**     | Count of ASINs scoring 80+ (deploy first)                                                                                                    |
| **GROWTH opportunities**   | Count of ASINs scoring 60-79 (schedule next)                                                                                                 |
| **TEST opportunities**     | Count of ASINs scoring 40-59 (small budget probe)                                                                                            |
| **Estimated daily uplift** | Sum of the expected extra daily revenue if you launch the surfaced opportunities, with a tier distribution bar (STAR / GROWTH / TEST / SKIP) |

> **Quick read:** Start with the **STAR** count. If it shows a handful of products, those are the fastest wins available to you right now. The **Estimated daily uplift** is a directional projection, not a guarantee - use it to prioritize, not to forecast revenue to the cent.

***

## Filters, Timeframe, and Re-scan

The action card (top right) and the sticky filter bar control what the grid shows:

| Control             | Options                                         | Default      | What it does                                             |
| ------------------- | ----------------------------------------------- | ------------ | -------------------------------------------------------- |
| **Profile**         | All Marketplaces, or a specific Ads profile     | All          | Scopes the scan to one marketplace                       |
| **Timeframe**       | Last 30, 60, 90 days, or Last 6 months (180d)   | Last 30 days | The organic-sales lookback used to score opportunities   |
| **Re-scan Catalog** | Button                                          | -            | Re-runs the scan with your current Profile and Timeframe |
| **Tier chips**      | All / STAR / GROWTH / TEST / SKIP (with counts) | All          | Filters the grid to one tier                             |
| **Search**          | Free text                                       | -            | Matches by ASIN or product name                          |
| **Sort by**         | Score, Estimated daily uplift, Margin %         | Score        | Orders the cards                                         |

{% hint style="info" icon="clock" %}
**About the Timeframe:** A longer window (90 or 180 days) surfaces listings that **sold well historically but are dormant in the last 30 days** - hidden re-launch candidates. Note that the "already advertised" exclusion always uses Amazon Ads' 90-day retention, regardless of your organic lookback.
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***

## Why Products Were Filtered (Eligibility Gates)

Not every ASIN in your catalog is a good ad candidate, and the page is honest about who got left out. Expand the **"Why products were filtered"** panel to see a breakdown of the eligibility gates and how many ASINs each one excluded. Common gate reasons:

| Gate reason                | What it means                                          | How to fix                                  |
| -------------------------- | ------------------------------------------------------ | ------------------------------------------- |
| **Already advertised**     | The ASIN is already in a live campaign (90-day window) | Nothing to do - it is already covered       |
| **Listing inactive**       | The listing is not currently buyable                   | Reactivate the listing in Seller Central    |
| **Missing price**          | No list price is set, so margin cannot be scored       | Set a list price on the listing             |
| **No stock**               | No inventory on hand to advertise                      | Replenish stock before launching            |
| **No organic sales (30d)** | No recent organic demand to build on                   | Widen the Timeframe, or skip for now        |
| **Negative margin**        | The product loses money before any ad spend            | Fix pricing or cost data before advertising |

{% hint style="success" icon="lightbulb" %}
**Use the gates as a to-do list.** If "Missing price" or "Negative margin" excluded a chunk of your catalog, that is a data-hygiene task worth an afternoon - fixing it not only unlocks these products for ads but also makes your profit reporting accurate everywhere else in SellerMagnet.
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***

## The Opportunity Card

Each surfaced ASIN gets a card. Reading top to bottom:

* **Product identity:** image, title, ASIN, and marketplace.
* **Tier pill:** STAR, GROWTH, TEST, or SKIP, colour-coded.
* **Opportunity score:** the big 0-100 number, with a **confidence** pill (High / Medium / Low) beside it.
* **Subscore bars:** Velocity, Margin, BSR, Stock, and Listing Health, each 0-100, with a **BSR trend** chip (up / flat / down) and mini sparkline.
* **"If you launch" outcome:** the projected result of acting on this opportunity - suggested daily budget, estimated daily sales/revenue, expected **ACoS**, estimated orders, suggested bid, and implied **ROAS**.
* **Warning chips:** any caveats (for example, stale data older than a week).
* **Launch action:** a **preset launcher** button that fires the recommended strategy, with a caret to pick a different one. A template badge shows which campaign template will be used.

**SKIP cards** additionally show a **"why skip"** expander explaining what held the score back and how to fix it - so a low score is a diagnosis, not a dead end.

### Direct Launch Presets

The launch button defaults to the **recommended** preset for that ASIN, but you can open the dropdown and pick any of the seven strategies:

| Preset                 | Strategy                                                                                 |
| ---------------------- | ---------------------------------------------------------------------------------------- |
| **Scale Winner**       | Manual Exact on proven converters, tighter ACoS target                                   |
| **Recover Dormant**    | Auto Discovery to wake up dormant ASINs                                                  |
| **Defend Brand**       | Exact match on brand stems with aggressive ACoS                                          |
| **Test with AUTO**     | Low-budget AUTO test - 14-day learning window                                            |
| **Long-Tail Harvest**  | Exact-match seeds from your organic search-term history                                  |
| **Capture Competitor** | Product Targeting at competitor ASINs                                                    |
| **Defensive Negate**   | Negate bleeding terms costing more than roughly EUR 5 per conversion (opens Bulk Negate) |

***

## The Pre-Flight Estimate

Choosing a preset does **not** immediately create a campaign. First, a **Pre-flight estimate** modal opens so you see the economics before committing. It covers:

* **Economic impact:** projected daily spend, the 30-day spend range, projected 30-day revenue lift, implied ROAS, and estimated orders and clicks per day.
* **Profitability:** projected net profit over 30 days (revenue lift x product margin, minus ad spend) and a comparison of your **break-even ACoS vs Target ACoS**, with a headroom badge that warns when your target sits above break-even.
* **Risk and confidence:** Low / Medium / High labels, plus the evaluation window the estimate is based on.
* **Campaign setup preview:** the template, daily budget, default bid, and Target ACoS that would be used.
* **Keyword seeds:** the proposed keywords (a mix of Amazon recommendations and your proven winners).
* **Conflict detection:** keywords that already appear in a sibling campaign are flagged ("keyword bleed") so you do not create internal competition.

From the modal you can **Continue to review**, **Pick a different preset**, or **Cancel**.

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**Why the pre-flight step matters:** It turns "should I advertise this product?" into a numbers-backed decision. Before you continue, check that the projected net profit is positive and that your Target ACoS sits *below* break-even (you have headroom), and watch the keyword-bleed flags so a new campaign does not cannibalize an existing one.
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***

## Export

You can export the opportunities list (CSV or Excel) with the tier, score, suggested template, suggested budget, expected ACoS, and the daily sales/orders estimates, plus each of the five subscores (Velocity, Margin, BSR, Stock, Listing Health). This is useful for planning a launch calendar with your team or an account manager.

***

## Worked Example: Reviving a Dormant Best-Seller

> **Situation:** You sell kitchenware on Amazon.de. You set the **Timeframe** to **Last 6 months (180d)** and re-scan. A stainless-steel milk frother appears as a **GROWTH** opportunity, score **68**, **Medium confidence**.
>
> **What the card shows:** Velocity 54, Margin 82, BSR 61 (trend flat), Stock 90, Listing Health 70. The "if you launch" panel projects a suggested budget of EUR 8/day, an estimated EUR 34/day in sales, an expected ACoS of 23%, and an implied ROAS of about 4.3x. The card recommends the **Recover Dormant** preset.
>
> **Why it surfaced:** The frother sold strongly last winter but has gone quiet in the last 30 days, so it never shows up in a standard 30-day view. The 180-day lookback caught it. Strong margin and full stock make it a low-risk re-launch.
>
> **Action:** You click **Launch → Recover Dormant**. The pre-flight estimate shows a projected 30-day net profit of roughly +EUR 190, and your break-even ACoS (34%) sits comfortably above your 23% Target ACoS - a healthy headroom badge. No keyword-bleed flags. You click **Continue to review**, confirm, and the Auto Discovery campaign launches.
>
> **Result:** You woke up a proven product with a small, controlled budget instead of guessing. If it performs, the [Search Terms](/ppc-management-beta/ppc-manager-overview/ppc-search-terms.md) page will let you harvest its best queries into a manual campaign in a few weeks.

*(All figures above are illustrative.)*

***

<details>

<summary><strong>⚠️ Common Mistakes to Avoid</strong></summary>

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* **Ignoring confidence.** A score of 85 with **Low confidence** is a thin-data guess, not a sure thing. Launch it as a small test, not a flagship campaign.
* **Skipping the pre-flight.** The card's "if you launch" numbers are a preview; the pre-flight modal is where you confirm the campaign is actually profitable and free of keyword bleed. Do not click straight through it.
* **Advertising a Negative-margin or No-stock product anyway.** If the gate panel excluded a product for one of these reasons, it was excluded for a good reason. Fix the underlying data first.
* **Only ever using the 30-day timeframe.** You will miss seasonal and dormant best-sellers. Run a 90 or 180-day scan periodically to catch re-launch candidates.
* **Launching every STAR at once.** Even strong candidates need budget and monitoring. Launch a few, let them gather 1-2 weeks of data, then move to the next batch.
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</details>

## ✅ Best Practices

* **Work top-down by tier.** Launch STARs first, then GROWTH, then selectively TEST. Leave SKIPs alone until you have fixed what their "why skip" note flags.
* **Trust margin over velocity for new spend.** A high-margin product with modest velocity is safer to advertise than a fast-moving product with razor-thin margin, because it can absorb the ad cost.
* **Read the gate panel as a health check.** A large "Missing price" or "Negative margin" bucket is telling you your catalog data needs attention - fixing it improves accuracy across the whole platform.
* **Match the preset to the goal.** Use *Scale Winner* for proven converters, *Recover Dormant* for sleeping best-sellers, *Test with AUTO* when you want Amazon to discover terms for you.
* **Re-scan after inventory or pricing changes.** Scores depend on stock and margin, so a re-scan after a restock or repricing can surface new opportunities.

***

## 🔧 Troubleshooting

### "No opportunities surfaced yet"

* **Widen the Profile filter.** Switch from a single marketplace to **All Marketplaces**.
* **Widen the Timeframe.** Move from 30 days to 90 or 180 days to include products that sold well earlier.
* **Open the gate panel.** If most of your catalog was excluded for "Already advertised", that is actually good news - it means your active products are already covered. If it is "Missing price" or "Negative margin", fix that data and re-scan.

### "The page says my data is being loaded"

* Ad Opportunities requires a connected Amazon Advertising account and a completed data sync. If you see the connect banner, connect your account in **PPC Settings**. If you see the sync banner, your advertising data is still loading - you will be emailed once it is ready.

### "A card shows a stale-data warning"

* The opportunity data is more than a week old, so the scores may be outdated. Click **Re-scan Catalog** to refresh.

### "The launch button did nothing / warned about a duplicate"

* If a campaign for that product was launched very recently, Amazon reports typically lag 24-48h, so a second launch would create a duplicate. Wait for the first campaign to appear in the [PPC Manager](/ppc-management-beta/ppc-manager-overview.md) before launching again.

***

## ❓ FAQ

<details>

<summary><strong>How is an "opportunity" different from a keyword suggestion?</strong></summary>

An opportunity is a **product** (ASIN) that is not yet advertised but looks ready for a campaign. Keyword suggestions live on the [Keyword Research](/ppc-management-beta/ppc-manager-overview/ppc-keyword-research.md) page and help you fill an *existing* campaign with terms. Opportunities is about deciding *what to advertise*; Keyword Research is about *what to bid on*.

</details>

<details>

<summary><strong>What does the score actually blend?</strong></summary>

Five factors: Velocity (recent organic sales), Margin (profit headroom), BSR (rank strength and trend), Stock (days of cover), and Listing Health (content quality). They combine into a single 0-100 score, which sets the tier (STAR 80+, GROWTH 60-79, TEST 40-59, SKIP below 40).

</details>

<details>

<summary><strong>Why is a product I already advertise not shown?</strong></summary>

By design. The page only surfaces ASINs that are **not** already in a live campaign (checked against Amazon Ads' 90-day retention). Products you already advertise are excluded via the "Already advertised" gate - you can see the count in the gate panel.

</details>

<details>

<summary><strong>Does launching from a card change my account immediately?</strong></summary>

No. Selecting a preset opens the **pre-flight estimate** first. Nothing is created until you review the economics and confirm. You can cancel or switch presets at any point before confirming.

</details>

<details>

<summary><strong>Why did a dormant best-seller only appear on the 180-day scan?</strong></summary>

The default 30-day Timeframe scores products on recent organic sales. A product that sold well months ago but is quiet now has low recent velocity, so it scores poorly (or not at all) on a 30-day window. Widening to 90 or 180 days lets its historical demand count, surfacing it as a re-launch candidate.

</details>

<details>

<summary><strong>Is the "Estimated daily uplift" a guarantee?</strong></summary>

No. It is a directional projection based on the score, margin, and category signals - a way to prioritize which opportunities to launch first. Always confirm the real economics in the pre-flight estimate before creating a campaign.

</details>

***

## ➡️ What's Next?

{% content-ref url="/pages/kw3mb3OSwMEFnPlRPVag" %}
[PPC AI Optimizer](/ppc-management-beta/ppc-manager-overview/ppc-ai-optimizer.md)
{% endcontent-ref %}

{% content-ref url="/pages/5gaYA3QhcKl8Rx0EmNCL" %}
[PPC Keyword Research](/ppc-management-beta/ppc-manager-overview/ppc-keyword-research.md)
{% endcontent-ref %}