> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/ppc-management-beta.md).

# PPC Management \[BETA]

- [PPC Manager: Overview](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview.md): The PPC Manager in SellerMagnet gives you full control over your Amazon Advertising campaigns, from real-time analytics to AI-powered optimization, all in one place.
- [PPC Analytics](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-analytics.md): Deep-dive into your Amazon PPC performance with interactive charts, keyword tables, product breakdowns, and dayparting heatmaps, all in one view.
- [PPC Search Terms](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-search-terms.md): Identify winning and losing search terms, harvest high-performers as keywords, and negate wasteful terms, all from a single, actionable view.
- [PPC Brand Defense](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-brand-defense.md): Detect competitors hijacking your branded search terms, estimate the revenue they are siphoning, and launch a defensive bid in one click to protect your share of voice.
- [PPC Keyword Research](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-keyword-research.md): Discover high-potential keywords for any ASIN (Amazon Standard Identification Number), including competitor products, with bid suggestions, impression share data, and match type recommendations.
- [PPC Bid Rules](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-bid-rules.md): Create automated rules that adjust keyword bids based on performance conditions, or use Smart Bid Optimization for AI-calculated suggestions.
- [PPC Rule Builder](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-rule-builder.md): Build automated bid rules visually on a drag-and-drop canvas - combine conditions, AND/OR logic, and actions, simulate against history, then deploy to the same engine that powers Bid Rules.
- [PPC AI Optimizer](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-ai-optimizer.md): Let SellerMagnet's AI continuously monitor and optimize your Amazon PPC campaigns, from bid adjustments and keyword management to budget allocation and anomaly detection.
- [PPC Ad Opportunities](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-opportunities.md): Find the products you already sell organically but are not yet advertising - scored, tiered, and ready to launch as a campaign in one click.
- [PPC Planning](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-planning.md): Forecast strategy changes against your real 30-day performance with the Scenario Simulator, then schedule campaign moves to fire automatically at a future UTC time with the Campaign Mover.
- [PPC Approval Center](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-approval-center.md): Review, approve, or reject AI-suggested PPC optimizations before they go live, giving you full control over automated changes.
- [PPC Activity Log](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-activity-log.md): A complete audit trail of every change made to your PPC campaigns, whether by you, your bid rules, or the AI Optimizer.
- [PPC Settings](https://docs.sellermagnet.com/ppc-management-beta/ppc-manager-overview/ppc-settings.md): Connect your Amazon Ads account, configure marketplaces, set automation preferences, and manage sync schedules for your PPC Manager.