Alerts & Notifications

Configure real-time alerts for listing hijacking, Buy Box loss, and BSR (Best Seller Rank) changes. Get instant notifications via email and dashboard to protect your Amazon business.

Difficulty: 🟡 Intermediate · Reading time: ~10 min

Open this page in your dashboard: Go to Alerts & Notifications →

📋 Overview

The Alerts System monitors your Amazon listings and seller account for critical events and notifies you the moment something requires attention. Whether a new seller appears on your listing (hijacking), you lose the Buy Box, or your BSR shifts significantly, SellerMagnet detects the change and alerts you through multiple channels.

For brand owners, the Alerts System is your first line of defense against unauthorized sellers. For resellers, it is an early warning system for competitive changes that affect your sales velocity.

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📋 Dashboard Overview

The Alerts page is organized into several sections:

Stat Cards

Three summary cards at the top provide a quick status overview:

Card	Description	Indicator Color
Active	Number of alerts currently monitoring your listings	Green
Paused	Alerts that have been temporarily suspended	Grey
Triggered	Alerts that have fired at least once (recent events detected)	Red

Click any stat card to filter the alerts table below to that status.

Quick Actions Bar

A toolbar with shortcut buttons for common operations:

Action	Description
Create New Alert	Opens the alert creation wizard
Use Template	Dropdown with pre-configured alert templates
Pause All	Temporarily pauses all active alerts
Resume All	Reactivates all paused alerts
Export Logs	Downloads alert history as a CSV file

Priority Log

A side panel showing the most critical recent alert events, ordered by severity:

Severity	Badge Color	Meaning
Critical	Red	Immediate action required (hijacking detected, listing suppressed)
Warning	Amber	Attention needed (Buy Box lost, BSR dropping)
Info	Blue	Informational (price change detected, new competitor)

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Alert Types

SellerMagnet offers three types of monitoring alerts:

Hijacking Alert

Monitors your listings for new unauthorized sellers and listing changes.

What It Detects	Severity
New seller appearing on your listing	Critical
Listing title changed	Critical
Listing images changed	Warning
Listing category changed	Warning
Product description modified	Warning

Why it matters: Hijacking is when unauthorized sellers list counterfeit or inferior products on your listing. It damages your brand reputation, causes negative reviews, and violates your intellectual property.

Warning: Hijacking alerts require Brand Registry enrollment for full effectiveness. Without Brand Registry, you have limited tools to respond to hijacking events. We strongly recommend enrolling in Amazon Brand Registry before relying on hijacking alerts.

Buy Box Alert

BSR / Rank Alert

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➕ Creating an Alert

Using the Wizard

1. Click Create New Alert in the Quick Actions bar.

2. The creation wizard opens with a stepper interface.

1

Choose Alert Type

Select Hijacking, Buy Box, or BSR monitoring.

2

Select Products

Choose which ASINs to monitor:

Option	Description
Specific ASINs	Select individual products from your catalog
All Products	Monitor every active listing in your account
By Category	Monitor all products in a specific Amazon category

3

Configure Thresholds

Set the sensitivity for triggering:

Alert Type	Threshold Options
Hijacking	Trigger on any new seller, or only when seller count exceeds N
Buy Box	Trigger immediately on loss, or after N consecutive losses
BSR	Percentage change threshold (e.g., trigger when BSR worsens by 20%)

4

Choose Notification Channels

Channel	Description
Dashboard	Alert appears in the Priority Log and triggers the badge count
Email	Notification sent to your registered email address
Both	Notifications via both dashboard and email

5

Review & Activate

Review all settings and click Create Alert.

Using Templates

For quick setup, use pre-configured templates:

Template	Type	Pre-set Configuration
Hijacking Guard	Hijacking	Monitors all products; triggers on any new seller; email + dashboard
Buy Box Watchdog	Buy Box	Monitors all products; triggers immediately on loss; email + dashboard
Rank Tracker	BSR	Monitors all products; triggers on 20%+ BSR change; dashboard only

Click Use Template in the Quick Actions bar, select a template, optionally customize settings, and activate.

Pro tip: Start with all three templates to get complete coverage immediately. You can fine-tune thresholds and notification preferences after observing the alert patterns for a week.

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Alerts Table

SellerMagnet Alerts & Notifications

The main table lists all configured alerts:

Column	Description
Type	Alert type badge (Hijacking, Buy Box, BSR) with color coding
Product	ASIN, SKU (Stock Keeping Unit), and product name
Status	Active, Paused, or Triggered (with animated dot for active)
Last Triggered	Timestamp of the most recent trigger event
Threshold	Configured sensitivity settings
Actions	Edit, Pause/Resume, View Logs, Delete

Filtering the Table

Filter	Options
Tabs	All, Hijacking, Buy Box, BSR
Search	Free-text search by ASIN, SKU, or product name
Status	Click stat cards to filter by Active/Paused/Triggered

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Alert Logs Modal

Click View Logs on any alert to open a detailed history:

Log Field	Description
Timestamp	When the event was detected
Event Type	What happened (new seller, Buy Box lost, BSR change)
Details	Specific information (seller name, price, BSR value)
Severity	Critical, Warning, or Info
Action Taken	What notification was sent

The logs modal includes:

• A filterable, scrollable log list

• Severity badges for quick scanning

• Export to CSV for record-keeping

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Managing Alerts

Editing

1. Click the Edit icon in the Actions column.

2. Modify any settings (type, products, thresholds, channels).

3. Save changes.

Pausing and Resuming

• Pause: Click the pause icon. The alert stops monitoring but retains its configuration.

• Resume: Click the play icon. Monitoring resumes immediately.

Use Pause All and Resume All in the Quick Actions bar for bulk operations.

Deleting

Click the delete icon and confirm. The alert and its log history are permanently removed.

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🎯 Realistic Example

Scenario: You are a brand owner selling premium skincare products on Amazon.de. You want to detect unauthorized sellers immediately and protect your Buy Box.

Setup:

1. Hijacking Alert: Template "Hijacking Guard": monitors all 35 ASINs, triggers on any new seller, sends email + dashboard notification.

2. Buy Box Alert: Template "Buy Box Watchdog": monitors all 35 ASINs, triggers immediately on Buy Box loss, sends email notification.

3. BSR Alert: Custom: monitors your top 10 ASINs, triggers when BSR worsens by 15%, dashboard notification only.

Day 12: You receive an email at 09:14 AM: "HIJACKING DETECTED. New seller 'CheapCosmetics_DE' appeared on ASIN B09PREMIUM1 at EUR 19.99 (your price: EUR 29.99)."

Your response:

1. Open the SellerMagnet dashboard: the Priority Log shows the Critical event.

2. Check the alert logs for details: the unauthorized seller appeared 3 minutes ago.

3. Your MAP (Minimum Advertised Price) Enforcement repricer strategy holds your price at EUR 29.99.

4. File a complaint through Amazon Brand Registry.

5. The unauthorized seller is removed within 48 hours.

Without alerts, you might not have noticed the hijacker for days, during which they could have sold counterfeit products under your brand, generating negative reviews.

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⚠️ Common Mistakes to Avoid

Mistake	Why It Hurts
Not setting up Hijacking Alerts for brand owners	Unauthorized sellers go undetected for days or weeks
Setting BSR thresholds too sensitive (5%)	You get flooded with noise from normal daily fluctuations
Ignoring triggered alerts	The alert system only works if you act on the notifications
Using only dashboard notifications	You miss critical events when not logged in
Not exporting logs for record-keeping	You lose evidence needed for Brand Registry complaints

## ✅ Best Practices

1. Enable email notifications for Critical alerts: Dashboard-only notifications are fine for informational events, but hijacking and Buy Box loss demand immediate email alerts.

2. Set BSR thresholds at 15-20%: This filters out normal daily noise while still catching meaningful trends.

3. Review the Priority Log daily: Spend 2 minutes each morning scanning the log for events that need action.

4. Export logs monthly: Keep a record of all hijacking events for Brand Registry complaints and potential legal action.

5. Combine alerts with the Repricer: When a Buy Box alert fires, your repricer should already be adjusting. Use alerts to verify the repricer is responding appropriately.

6. Start with templates, then customize: Templates give you immediate coverage. After observing patterns for a week, fine-tune thresholds to reduce noise.

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❓ FAQ

How quickly does the system detect changes?

The monitoring cycle checks your listings periodically based on your subscription plan. Higher-tier plans offer more frequent checks (as often as every 15 minutes).

Can I receive alerts via SMS or Slack?

Currently, alerts are delivered via email and the SellerMagnet dashboard. Additional channels may be added in future updates.

Is there a limit to how many alerts I can create?

Limits depend on your subscription plan. Check your plan details for the maximum number of active alerts.

Will I be alerted if Amazon itself starts selling my product?

Yes, if you have a Hijacking Alert configured. Amazon Retail appearing as a seller triggers the alert. The Buy Box Alert will also fire since Amazon Retail almost always wins the Buy Box.

Can I set alerts for products I do not sell?

Currently, alerts are designed for products in your own catalog. To monitor competitor ASINs, use the Product Sourcer for periodic manual checks.

How far back do alert logs go?

Alert logs are retained for 90 days. Export logs regularly if you need longer-term records.

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➡️ What's Next?

Repricer OverviewReimbursements (Lost & Found)