Welcome to SellerMagnet

Welcome to SellerMagnet, the all-in-one Amazon seller toolkit. Learn what SellerMagnet offers, create your account, and take your first steps toward data-driven selling.

Difficulty: 🟢 Beginner · Reading time: ~7 min

What Is SellerMagnet?

SellerMagnet is a complete analytics and automation platform built exclusively for Amazon sellers. Whether you manage 50 orders a month or 20,000+, SellerMagnet gives you the real-time data, AI-powered tools, and workflow automations you need to grow profitably across every Amazon marketplace worldwide.

Pro Tip: SellerMagnet supports 21 Amazon marketplaces across the Americas, Europe, Asia-Pacific, and Middle East & Africa, all from a single dashboard.

Core Feature Suite

Feature	What It Does	Best For
Analytics Dashboard	Real-time profit & loss, sales trends, fee breakdowns	Daily performance monitoring
Amazon Repricer	Automated, rule-based price adjustments to win the Buy Box	Competitive pricing at scale
Product Sourcer	Scan barcodes or search ASINs to find profitable products	Retail & online arbitrage, wholesale
Listing Optimizer	AI-powered listing analysis and keyword optimization	Improving conversion rates
Review Requester	Automated, compliant review request scheduling	Building social proof
PPC Manager	Campaign analytics, bid rules, AI optimizer, keyword research	Advertising ROI optimization
Lost & Found	Detect FBA reimbursement opportunities automatically	Recovering lost revenue
Alerts System	Price, Buy Box, hijacker, and inventory alerts	Protecting your listings 24/7
Inventory Planner	Demand forecasting and restock recommendations	Preventing stockouts
Fee Audit	Identify incorrect Amazon fee charges	Cost reduction
Tags	Organize products and orders with custom labels	Portfolio management

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Your First 10 Minutes with SellerMagnet

Follow this path to go from zero to fully operational:

Step 1: Create Your Account

1. Go to sellermagnet.com and click Start Free Trial.

2. Enter your email address and create a secure password (minimum 8 characters, mix of upper/lowercase, numbers, and symbols recommended).

3. Verify your email by clicking the confirmation link sent to your inbox.

4. Log in to your new SellerMagnet account.

Step 2: Complete the Welcome Survey

After your first login, SellerMagnet presents a 5-step personalization survey. This helps us tailor your experience:

Survey Step	What You Provide
Step 1 : Seller Status	Whether you are already an active Amazon seller
Step 2 : Business Profile	Monthly order volume, company size, active marketplaces, fulfillment method (FBA / FBM / Mixed)
Step 3 : Tool Preferences	Which SellerMagnet tools interest you most, your top priorities, budget range, preferred onboarding style
Step 4 : Advanced Features	Lost & Found preferences, PPC advertising details
Step 5 : Confirmation	Review and submit your answers

Don't skip the survey. Your answers directly influence which features are highlighted in your dashboard and what onboarding guidance you receive. You cannot revisit the survey after submission.

Step 3: Connect Your Amazon Account

This is the most important step. SellerMagnet needs access to your Amazon Seller Central account via the official Amazon SP-API (Selling Partner API).

1. Enter a Connection Name (e.g., "My EU Store" or "US Main Account").

2. Set an Import Start Date: SellerMagnet will pull historical data starting from this date.

3. Select your Primary Marketplace from the dropdown.

4. Toggle VAT on Amazon Fees if applicable, and enter your VAT rate.

5. Click Connect to Amazon: you will be redirected to Amazon Seller Central to authorize the connection.

Security Notice: SellerMagnet uses Amazon's official OAuth flow. You will authorize the connection directly on Amazon's website. SellerMagnet never stores your Amazon login credentials. The connection is encrypted end-to-end.

Step 4: Configure Your Settings

After connecting Amazon, you complete the final setup:

1. Choose your Display Currency (the currency used throughout the dashboard).

2. Select your VAT Collection Method.

3. If applicable, enter your Firm VAT Rate.

4. Click Finish Setup.

Step 5: Explore Your Dashboard

Once setup completes, SellerMagnet begins syncing your data. While the initial sync runs, you are guided through three onboarding steps:

1. Watch the overview video: A 3-minute introduction to navigating the platform.

2. Explore your products: Jump directly into your Products page to see imported catalog data.

3. Add your expenses: Enter COGS (Cost of Goods Sold) and other expenses for accurate profit calculations.

Pro Tip: The initial data sync typically takes 5-30 minutes depending on your order volume and import date range. You can start exploring the platform immediately while sync completes in the background.

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Understanding the SellerMagnet Dashboard

The dashboard is organized into three navigation sections in the sidebar:

Dashboard Section

• Dashboard: Main analytics overview with KPIs

• Orders Overview: Orders, ordered products, refunded orders, analytics

• Products: Full product catalog with cost and profit data

• Inventory Planner: Demand forecasting and restock alerts

• Expenses: COGS, shipping costs, and custom expenses

• Transactions: Amazon transaction-level detail

• Listing Performance: Traffic and conversion analytics

• Reports: Custom report generation

• Tags: Custom labels for products and orders

Tools Section

• Product Sourcer: Find profitable products

• Repricer: Automated pricing engine

• Review Requester: Compliant review automation

• Listing Optimizer: AI listing analysis

• Lost & Found: FBA reimbursement detection

• Alerts: Real-time listing monitoring

• PPC Manager: Full advertising suite (Dashboard, Analytics, Search Terms, Keyword Research, Bid Rules, AI Optimizer, Approval Center, Activity Log, Settings)

• Fee Audit: Amazon fee verification (coming soon)

Subscription Section

• Manage Plan: View and upgrade your subscription

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Supported Amazon Marketplaces

SellerMagnet supports the following Amazon marketplaces:

Region	Marketplaces
Americas	US, CA, MX, BR
Europe	UK, DE, FR, IT, ES, NL, SE, PL, BE, TR
Asia-Pacific	IN, SG, JP, AU
Middle East & Africa	AE, SA, EG

You can connect multiple Amazon accounts and switch between them from the sidebar connection selector.

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FAQ

Is SellerMagnet free to try?

Yes. SellerMagnet offers a free trial that gives you access to the full analytics dashboard. Premium tools like the Repricer and PPC Manager require an active subscription.

How long does the initial data sync take?

Typically between 5 and 30 minutes, depending on how much historical data you are importing. Larger import date ranges and higher order volumes take longer.

Can I connect multiple Amazon accounts?

Yes. You can add multiple Amazon connections under a single SellerMagnet account. Switch between them using the connection selector at the bottom of the sidebar, or choose "All" to see aggregated data.

Is my Amazon data safe?

Absolutely. SellerMagnet uses Amazon's official SP-API with OAuth 2.0 authorization. Your Amazon login credentials are never stored. All data transfers use TLS encryption.

What happens if I skip the welcome survey?

You can still use SellerMagnet, but your dashboard experience will not be personalized. The survey helps us surface the most relevant tools and recommendations for your specific business type and scale.

Which browsers are supported?

SellerMagnet works best on the latest versions of Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari. We recommend Chrome for the optimal experience.

Can I use SellerMagnet on mobile?

SellerMagnet's dashboard is responsive and accessible on tablets and mobile devices. For the best experience with advanced tools like the PPC Manager and Repricer, we recommend using a desktop browser.

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⚠️ Common Mistakes to Avoid

Mistake	Why It Matters	What to Do Instead
Setting the import start date too far back	Syncing years of data slows your initial experience	Start with the last 3-6 months; you can extend later
Skipping expense entry	Profit calculations will be inaccurate without COGS	Add at least your top 20 products' costs in the first session
Ignoring the VAT settings	Incorrect tax configuration distorts your margins	Configure VAT before analyzing any profit data
Not verifying the primary marketplace	Reports default to the wrong marketplace	Double-check the marketplace matches your main selling region
Using an outdated browser	Some features may not render correctly	Update to the latest Chrome, Firefox, Edge, or Safari

## ➡️ What's Next?

Initial Setup WizardFirst Steps