# Welcome to SellerMagnet

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**Difficulty:** 🟢 Beginner · **Reading time:** \~7 min
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## What Is SellerMagnet?

SellerMagnet is a complete analytics and automation platform built exclusively for Amazon sellers. Whether you manage 50 orders a month or 20,000+, SellerMagnet gives you the real-time data, AI-powered tools, and workflow automations you need to grow profitably across every Amazon marketplace worldwide.

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**Pro Tip:** SellerMagnet supports **21 Amazon marketplaces** across the Americas, Europe, Asia-Pacific, and Middle East & Africa, all from a single dashboard.
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### Core Feature Suite

| Feature                 | What It Does                                                  | Best For                             |
| ----------------------- | ------------------------------------------------------------- | ------------------------------------ |
| **Analytics Dashboard** | Real-time profit & loss, sales trends, fee breakdowns         | Daily performance monitoring         |
| **Amazon Repricer**     | Automated, rule-based price adjustments to win the Buy Box    | Competitive pricing at scale         |
| **Product Sourcer**     | Scan barcodes or search ASINs to find profitable products     | Retail & online arbitrage, wholesale |
| **Listing Optimizer**   | AI-powered listing analysis and keyword optimization          | Improving conversion rates           |
| **Review Requester**    | Automated, compliant review request scheduling                | Building social proof                |
| **PPC Manager**         | Campaign analytics, bid rules, AI optimizer, keyword research | Advertising ROI optimization         |
| **Lost & Found**        | Detect FBA reimbursement opportunities automatically          | Recovering lost revenue              |
| **Alerts System**       | Price, Buy Box, hijacker, and inventory alerts                | Protecting your listings 24/7        |
| **Inventory Planner**   | Demand forecasting and restock recommendations                | Preventing stockouts                 |
| **Fee Audit**           | Identify incorrect Amazon fee charges                         | Cost reduction                       |
| **Tags**                | Organize products and orders with custom labels               | Portfolio management                 |

***

## Your First 10 Minutes with SellerMagnet

Follow this path to go from zero to fully operational:

### Step 1: Create Your Account

1. Go to [sellermagnet.com](https://www.sellermagnet.com) and click **Start Free Trial**.
2. Enter your email address and create a secure password (minimum 8 characters, mix of upper/lowercase, numbers, and symbols recommended).
3. Verify your email by clicking the confirmation link sent to your inbox.
4. Log in to your new SellerMagnet account.

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### Step 2: Complete the Welcome Survey

After your first login, SellerMagnet presents a **5-step personalization survey**. This helps us tailor your experience:

| Survey Step                    | What You Provide                                                                                          |
| ------------------------------ | --------------------------------------------------------------------------------------------------------- |
| **Step 1 : Seller Status**     | Whether you are already an active Amazon seller                                                           |
| **Step 2 : Business Profile**  | Monthly order volume, company size, active marketplaces, fulfillment method (FBA / FBM / Mixed)           |
| **Step 3 : Tool Preferences**  | Which SellerMagnet tools interest you most, your top priorities, budget range, preferred onboarding style |
| **Step 4 : Advanced Features** | Lost & Found preferences, PPC advertising details                                                         |
| **Step 5 : Confirmation**      | Review and submit your answers                                                                            |

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**Don't skip the survey.** Your answers directly influence which features are highlighted in your dashboard and what onboarding guidance you receive. You cannot revisit the survey after submission.
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### Step 3: Connect Your Amazon Account

This is the most important step. SellerMagnet needs access to your Amazon Seller Central account via the official Amazon SP-API (Selling Partner API).

1. Enter a **Connection Name** (e.g., "My EU Store" or "US Main Account").
2. Set an **Import Start Date**: SellerMagnet will pull historical data starting from this date.
3. Select your **Primary Marketplace** from the dropdown.
4. Toggle **VAT on Amazon Fees** if applicable, and enter your VAT rate.
5. Click **Connect to Amazon**: you will be redirected to Amazon Seller Central to authorize the connection.

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**Security Notice:** SellerMagnet uses Amazon's official OAuth flow. You will authorize the connection directly on Amazon's website. SellerMagnet **never** stores your Amazon login credentials. The connection is encrypted end-to-end.
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### Step 4: Configure Your Settings

After connecting Amazon, you complete the final setup:

1. Choose your **Display Currency** (the currency used throughout the dashboard).
2. Select your **VAT Collection Method**.
3. If applicable, enter your **Firm VAT Rate**.
4. Click **Finish Setup**.

### Step 5: Explore Your Dashboard

Once setup completes, SellerMagnet begins syncing your data. While the initial sync runs, you are guided through three onboarding steps:

1. **Watch the overview video:** A 3-minute introduction to navigating the platform.
2. **Explore your products:** Jump directly into your Products page to see imported catalog data.
3. **Add your expenses:** Enter COGS (Cost of Goods Sold) and other expenses for accurate profit calculations.

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**Pro Tip:** The initial data sync typically takes 5-30 minutes depending on your order volume and import date range. You can start exploring the platform immediately while sync completes in the background.
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***

## Understanding the SellerMagnet Dashboard

The dashboard is organized into three navigation sections in the sidebar:

### Dashboard Section

* **Dashboard:** Main analytics overview with KPIs
* **Orders Overview:** Orders, ordered products, refunded orders, analytics
* **Products:** Full product catalog with cost and profit data
* **Inventory Planner:** Demand forecasting and restock alerts
* **Expenses:** COGS, shipping costs, and custom expenses
* **Transactions:** Amazon transaction-level detail
* **Listing Performance:** Traffic and conversion analytics
* **Reports:** Custom report generation
* **Tags:** Custom labels for products and orders

### Tools Section

* **Product Sourcer:** Find profitable products
* **Repricer:** Automated pricing engine
* **Review Requester:** Compliant review automation
* **Listing Optimizer:** AI listing analysis
* **Lost & Found:** FBA reimbursement detection
* **Alerts:** Real-time listing monitoring
* **PPC Manager:** Full advertising suite (Dashboard, Analytics, Search Terms, Keyword Research, Bid Rules, AI Optimizer, Approval Center, Activity Log, Settings)
* **Fee Audit:** Amazon fee verification *(coming soon)*

### Subscription Section

* **Manage Plan:** View and upgrade your subscription

***

## Supported Amazon Marketplaces

SellerMagnet supports the following Amazon marketplaces:

| Region                   | Marketplaces                           |
| ------------------------ | -------------------------------------- |
| **Americas**             | US, CA, MX, BR                         |
| **Europe**               | UK, DE, FR, IT, ES, NL, SE, PL, BE, TR |
| **Asia-Pacific**         | IN, SG, JP, AU                         |
| **Middle East & Africa** | AE, SA, EG                             |

You can connect **multiple Amazon accounts** and switch between them from the sidebar connection selector.

***

## FAQ

<details>

<summary><strong>Is SellerMagnet free to try?</strong></summary>

Yes. SellerMagnet offers a free trial that gives you access to the full analytics dashboard. Premium tools like the Repricer and PPC Manager require an active subscription.

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<summary><strong>How long does the initial data sync take?</strong></summary>

Typically between 5 and 30 minutes, depending on how much historical data you are importing. Larger import date ranges and higher order volumes take longer.

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<summary><strong>Can I connect multiple Amazon accounts?</strong></summary>

Yes. You can add multiple Amazon connections under a single SellerMagnet account. Switch between them using the connection selector at the bottom of the sidebar, or choose "All" to see aggregated data.

</details>

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<summary><strong>Is my Amazon data safe?</strong></summary>

Absolutely. SellerMagnet uses Amazon's official SP-API with OAuth 2.0 authorization. Your Amazon login credentials are never stored. All data transfers use TLS encryption.

</details>

<details>

<summary><strong>What happens if I skip the welcome survey?</strong></summary>

You can still use SellerMagnet, but your dashboard experience will not be personalized. The survey helps us surface the most relevant tools and recommendations for your specific business type and scale.

</details>

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<summary><strong>Which browsers are supported?</strong></summary>

SellerMagnet works best on the latest versions of Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari. We recommend Chrome for the optimal experience.

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<summary><strong>Can I use SellerMagnet on mobile?</strong></summary>

SellerMagnet's dashboard is responsive and accessible on tablets and mobile devices. For the best experience with advanced tools like the PPC Manager and Repricer, we recommend using a desktop browser.

</details>

***

<details>

<summary><strong>⚠️ Common Mistakes to Avoid</strong></summary>

| Mistake                                    | Why It Matters                                      | What to Do Instead                                            |
| ------------------------------------------ | --------------------------------------------------- | ------------------------------------------------------------- |
| Setting the import start date too far back | Syncing years of data slows your initial experience | Start with the last 3-6 months; you can extend later          |
| Skipping expense entry                     | Profit calculations will be inaccurate without COGS | Add at least your top 20 products' costs in the first session |
| Ignoring the VAT settings                  | Incorrect tax configuration distorts your margins   | Configure VAT before analyzing any profit data                |
| Not verifying the primary marketplace      | Reports default to the wrong marketplace            | Double-check the marketplace matches your main selling region |
| Using an outdated browser                  | Some features may not render correctly              | Update to the latest Chrome, Firefox, Edge, or Safari         |

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\## ➡️ What's Next?

{% content-ref url="welcome/initial-setup-wizard" %}
[initial-setup-wizard](https://docs.sellermagnet.com/getting-started/welcome/initial-setup-wizard)
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{% content-ref url="welcome/first-steps" %}
[first-steps](https://docs.sellermagnet.com/getting-started/welcome/first-steps)
{% endcontent-ref %}