Subscribe & Save
Track your Amazon Subscribe & Save business - active subscribers, growth, estimated churn, repeat-buyer value, and the revenue you lose to stockouts - in one read-only analytics dashboard.
Difficulty: 🟢 Beginner · Reading time: ~10 min
Availability: Subscribe & Save analytics is rolling out and may not yet be switched on for your account or plan. It needs a connected Amazon account on a supported marketplace (see below). If you do not see it in the menu yet, it is on its way.
📋 Overview
Amazon Subscribe & Save lets shoppers subscribe to replenishable products for recurring, discounted auto-deliveries. Those subscribers are some of your most valuable customers - they reorder automatically, month after month. This page is a read-only analytics dashboard over that program: it reads Amazon's own subscription data and turns it into the numbers that actually matter - how many active subscribers you have, whether that base is growing or shrinking, how much more your subscribers are worth, and how much subscription revenue you are losing to stockouts.
It does not create or edit subscriptions or discounts - you still do that in Seller Central. Think of it as the scoreboard and the to-do list for your subscription business.
Where the data comes from: Amazon's Subscribe & Save program metrics (the Replenishment API). The page reads a cached copy so it loads instantly; a Refresh data button pulls the latest from Amazon on demand. Repeat-order and revenue-per-buyer figures are trailing 12-month values that Amazon computes.
Supported marketplaces: Amazon provides Subscribe & Save data for US, CA, UK, DE, FR, IT, ES, IN, and JP. If none of your connected marketplaces is supported, the page shows a "No supported marketplace connected" message.
📊 Key Performance Indicators
Eight tiles summarize your subscription business at a glance:
Active Subscriptions
How many live subscriptions you have right now, with the change vs. the previous period
S&S Revenue
Revenue from Subscribe & Save orders in the selected period
Units Shipped
Subscribe & Save units shipped in the period
Revenue Penetration
The share of your total product revenue that comes through Subscribe & Save orders
Est. Net Churn
The net drop in active subscriptions last period (see the caveat below)
Repeat Orders / Buyer
How many more times a subscriber reorders vs. a non-subscriber (a multiple, e.g. "2.3x"), trailing 12 months
Revenue / Buyer (12m)
Average revenue per subscriber vs. per non-subscriber over 12 months - your subscription LTV proof
Lost Revenue (Out of Stock)
Subscribe & Save revenue Amazon could not deliver because the item was out of stock
"Net churn" is an estimate, not a true churn rate. Amazon does not report gross cancellations, only the net change in active subscriptions - so new subscribers offset the ones who left. The tile only shows a value when the net movement is negative; in a growing period it reads "net growth - no net churn." Use it as a direction indicator, not an exact cancellation percentage.
Quick win: The Repeat Orders / Buyer and Revenue / Buyer tiles are your best argument for funding a subscription discount - if a subscriber is worth 2-3x a normal buyer, a few percent off is cheap customer retention.
💡 Insights & Recommendations
Below the KPIs, SellerMagnet generates up to six prioritized insight cards from your own subscription data, ranked from critical to informational. They turn the numbers into actions, for example:
Inventory below 30-day subscription demand - you are about to stock out on subscribed products (critical).
Suspended products with active subscribers - a suspended offer stops delivering to people who are still subscribed (critical).
Out-of-stock already cost you {amount} - real subscription revenue missed to stockouts (critical). On marketplaces where Amazon does not report the lost amount (for example India), this instead shows the percentage of subscription deliveries missed.
Subscriber churn detected / +N net new subscriptions - the direction of your base last period.
A large share of subscribers sit on one product - concentration risk if that listing has a problem.
Subscribers reorder Nx more / bring Nx the revenue - proof the program is working.
Low penetration or eligible products with no subscribers yet - untapped upside.
Every recommendation is acted on in Seller Central - this page tells you what to fix; you fix it on Amazon.
📈 Charts and the at-risk strip
Active Subscriptions & Net Change - a line for active subscriptions over time, with bars for the net change each period (green when you grew, red when you shrank).
S&S Revenue & Penetration - bars for Subscribe & Save revenue and a line for revenue penetration %, so you can see the program's share of your business trending up or down.
Subscriptions at risk - a strip of up to eight product chips flagged because they are low on stock, suspended with active subscribers, or already losing revenue to stockouts. This is your restock-first shortlist.
Subscribe & Save Products table
A per-product breakdown with search, sort, and CSV / Excel export:
Product
Image, name, and ASIN · SKU
Subscribers
Active subscription count for that product
Revenue (month)
Latest month's Subscribe & Save revenue
Units (month)
Latest month's units
Penetration
Share of that product's revenue coming via Subscribe & Save
Your Discount
The discount you fund (base, plus any tier)
Next 30d (forecast)
Amazon's forecast of upcoming subscription units (and revenue)
Lost (OOS)
Revenue lost to stockouts on that product
Status
Eligibility - Eligible, Ineligible, Suspended, or Replenishment only - plus a stock-risk badge
Sort by Subscribers to see your most valuable subscription products, or by Lost (OOS) to see where stockouts hurt the most.
Using the page, step by step
⚠️ Good to know
Read-only
The page reports and recommends; all changes happen in Seller Central
Net churn is estimated
Amazon reports net change only, not gross cancellations
Out-of-stock money vs. rate
Some marketplaces (e.g. India) do not report a lost-revenue amount, so the tile shows the undelivered rate % instead of a currency figure
Current period is partial
The in-progress month or week is shown "to date" and is not compared as a drop, to avoid a false red number
Data freshness
Cached for speed; a fresh pull runs automatically when the data is over a day old, or on demand via Refresh data. The "Updated" time shows the last successful fetch
Multi-account projects
Counts and revenue are summed across your connected accounts; percentages are volume-weighted
❓ FAQ
Can I create or change subscriptions and discounts here?
No. This is a read-only analytics dashboard. You enroll products, set discounts, and manage offers in Seller Central under Programs → Subscribe & Save. SellerMagnet shows you the results and tells you where to act.
Why is "Est. Net Churn" sometimes blank or shows growth?
Because it is a net figure. Amazon does not report how many subscriptions were cancelled, only the net change in your active count. When you added more than you lost, the net is positive and the tile shows growth ("no net churn") rather than a cancellation rate.
My out-of-stock tile shows a percentage, not an amount. Why?
On some marketplaces (India is the known case) Amazon does not send the lost-revenue amount, only how many deliveries were missed. Rather than show a misleading 0, SellerMagnet shows the undelivered rate % so you still know the stockout impact.
Which marketplaces are supported?
US, CA, UK, DE, FR, IT, ES, IN, and JP - the marketplaces where Amazon exposes Subscribe & Save program data. If your connected marketplaces are not among these, the page will say so.
How fresh is the data?
It is cached so the page loads instantly, and refreshed automatically when it is more than a day old (or whenever you click Refresh data). The "Updated" timestamp shows the last successful pull from Amazon.
➡️ What's Next?
Dashboard OverviewInventory PlannerProducts ManagementLast updated