> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/dashboard-and-analytics/dashboard-overview/subscribe-save.md).

# Subscribe & Save

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**Difficulty:** 🟢 Beginner · **Reading time:** \~10 min
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**Availability:** Subscribe & Save analytics is rolling out and may not yet be switched on for your account or plan. It needs a connected Amazon account on a supported marketplace (see below). If you do not see it in the menu yet, it is on its way.
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## 📋 Overview

**Amazon Subscribe & Save** lets shoppers subscribe to replenishable products for recurring, discounted auto-deliveries. Those subscribers are some of your most valuable customers - they reorder automatically, month after month. This page is a **read-only analytics dashboard** over that program: it reads Amazon's own subscription data and turns it into the numbers that actually matter - how many active subscribers you have, whether that base is growing or shrinking, how much more your subscribers are worth, and how much subscription revenue you are losing to stockouts.

It does **not** create or edit subscriptions or discounts - you still do that in Seller Central. Think of it as the scoreboard and the to-do list for your subscription business.

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**Where the data comes from:** Amazon's **Subscribe & Save program metrics** (the Replenishment API). The page reads a cached copy so it loads instantly; a **Refresh data** button pulls the latest from Amazon on demand. Repeat-order and revenue-per-buyer figures are **trailing 12-month** values that Amazon computes.
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**Supported marketplaces:** Amazon provides Subscribe & Save data for **US, CA, UK, DE, FR, IT, ES, IN, and JP**. If none of your connected marketplaces is supported, the page shows a "No supported marketplace connected" message.
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![SellerMagnet Subscribe & Save screenshot](/files/z3dYXkgs5ExGg4dhltPG)

***

## 📊 Key Performance Indicators

Eight tiles summarize your subscription business at a glance:

| KPI                             | What it tells you                                                                                            |
| ------------------------------- | ------------------------------------------------------------------------------------------------------------ |
| **Active Subscriptions**        | How many live subscriptions you have right now, with the change vs. the previous period                      |
| **S\&S Revenue**                | Revenue from Subscribe & Save orders in the selected period                                                  |
| **Units Shipped**               | Subscribe & Save units shipped in the period                                                                 |
| **Revenue Penetration**         | The share of your **total** product revenue that comes through Subscribe & Save orders                       |
| **Est. Net Churn**              | The **net** drop in active subscriptions last period (see the caveat below)                                  |
| **Repeat Orders / Buyer**       | How many more times a subscriber reorders vs. a non-subscriber (a multiple, e.g. "2.3x"), trailing 12 months |
| **Revenue / Buyer (12m)**       | Average revenue per subscriber vs. per non-subscriber over 12 months - your subscription LTV proof           |
| **Lost Revenue (Out of Stock)** | Subscribe & Save revenue Amazon could **not** deliver because the item was out of stock                      |

{% hint style="warning" %}
**"Net churn" is an estimate, not a true churn rate.** Amazon does not report gross cancellations, only the net change in active subscriptions - so new subscribers offset the ones who left. The tile only shows a value when the net movement is negative; in a growing period it reads "net growth - no net churn." Use it as a direction indicator, not an exact cancellation percentage.
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> **Quick win:** The **Repeat Orders / Buyer** and **Revenue / Buyer** tiles are your best argument for funding a subscription discount - if a subscriber is worth 2-3x a normal buyer, a few percent off is cheap customer retention.

***

## 💡 Insights & Recommendations

Below the KPIs, SellerMagnet generates up to **six prioritized insight cards** from your own subscription data, ranked from critical to informational. They turn the numbers into actions, for example:

* **Inventory below 30-day subscription demand** - you are about to stock out on subscribed products (critical).
* **Suspended products with active subscribers** - a suspended offer stops delivering to people who are still subscribed (critical).
* **Out-of-stock already cost you {amount}** - real subscription revenue missed to stockouts (critical). On marketplaces where Amazon does not report the lost amount (for example India), this instead shows the **percentage of subscription deliveries missed**.
* **Subscriber churn detected** / **+N net new subscriptions** - the direction of your base last period.
* **A large share of subscribers sit on one product** - concentration risk if that listing has a problem.
* **Subscribers reorder Nx more / bring Nx the revenue** - proof the program is working.
* **Low penetration** or **eligible products with no subscribers yet** - untapped upside.

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Every recommendation is acted on **in Seller Central** - this page tells you what to fix; you fix it on Amazon.
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***

## 📈 Charts and the at-risk strip

* **Active Subscriptions & Net Change** - a line for active subscriptions over time, with bars for the net change each period (green when you grew, red when you shrank).
* **S\&S Revenue & Penetration** - bars for Subscribe & Save revenue and a line for revenue penetration %, so you can see the program's share of your business trending up or down.
* **Subscriptions at risk** - a strip of up to eight product chips flagged because they are low on stock, suspended with active subscribers, or already losing revenue to stockouts. This is your restock-first shortlist.

***

## Subscribe & Save Products table

A per-product breakdown with search, sort, and **CSV / Excel** export:

| Column                  | Meaning                                                                                                        |
| ----------------------- | -------------------------------------------------------------------------------------------------------------- |
| **Product**             | Image, name, and ASIN · SKU                                                                                    |
| **Subscribers**         | Active subscription count for that product                                                                     |
| **Revenue (month)**     | Latest month's Subscribe & Save revenue                                                                        |
| **Units (month)**       | Latest month's units                                                                                           |
| **Penetration**         | Share of that product's revenue coming via Subscribe & Save                                                    |
| **Your Discount**       | The discount you fund (base, plus any tier)                                                                    |
| **Next 30d (forecast)** | Amazon's forecast of upcoming subscription units (and revenue)                                                 |
| **Lost (OOS)**          | Revenue lost to stockouts on that product                                                                      |
| **Status**              | Eligibility - **Eligible**, **Ineligible**, **Suspended**, or **Replenishment only** - plus a stock-risk badge |

Sort by **Subscribers** to see your most valuable subscription products, or by **Lost (OOS)** to see where stockouts hurt the most.

***

## Using the page, step by step

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### Open it and pick your view

Open **Subscribe & Save** from the menu. Choose a **Marketplace** and switch between **Monthly** and **Weekly** (Weekly appears once a marketplace has weekly data). On a first visit or when the data is more than a day old, the page automatically pulls a fresh copy from Amazon.
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### Read the scoreboard

Scan the eight KPI tiles for the state of your subscription base, then read the **Insights** cards top to bottom - they are already sorted by urgency.
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### Find what needs fixing

Check the **Subscriptions at risk** strip and sort the products table by **Lost (OOS)** or by stock risk. These are the products costing you subscription revenue right now.
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### Act in Seller Central

Restock the at-risk subscribed products first, fix any **Suspended** offers, and enroll eligible products that have no subscribers yet (Seller Central → Programs → Subscribe & Save). Use **Refresh data** afterwards to see the impact, and **Export** for offline analysis.
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***

## ⚠️ Good to know

| Point                           | Detail                                                                                                                                                                   |
| ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Read-only**                   | The page reports and recommends; all changes happen in Seller Central                                                                                                    |
| **Net churn is estimated**      | Amazon reports net change only, not gross cancellations                                                                                                                  |
| **Out-of-stock money vs. rate** | Some marketplaces (e.g. India) do not report a lost-revenue amount, so the tile shows the **undelivered rate %** instead of a currency figure                            |
| **Current period is partial**   | The in-progress month or week is shown "to date" and is not compared as a drop, to avoid a false red number                                                              |
| **Data freshness**              | Cached for speed; a fresh pull runs automatically when the data is over a day old, or on demand via **Refresh data**. The "Updated" time shows the last successful fetch |
| **Multi-account projects**      | Counts and revenue are summed across your connected accounts; percentages are volume-weighted                                                                            |

***

## ❓ FAQ

<details>

<summary><strong>Can I create or change subscriptions and discounts here?</strong></summary>

No. This is a read-only analytics dashboard. You enroll products, set discounts, and manage offers in Seller Central under Programs → Subscribe & Save. SellerMagnet shows you the results and tells you where to act.

</details>

<details>

<summary><strong>Why is "Est. Net Churn" sometimes blank or shows growth?</strong></summary>

Because it is a net figure. Amazon does not report how many subscriptions were cancelled, only the net change in your active count. When you added more than you lost, the net is positive and the tile shows growth ("no net churn") rather than a cancellation rate.

</details>

<details>

<summary><strong>My out-of-stock tile shows a percentage, not an amount. Why?</strong></summary>

On some marketplaces (India is the known case) Amazon does not send the lost-revenue amount, only how many deliveries were missed. Rather than show a misleading 0, SellerMagnet shows the **undelivered rate %** so you still know the stockout impact.

</details>

<details>

<summary><strong>Which marketplaces are supported?</strong></summary>

US, CA, UK, DE, FR, IT, ES, IN, and JP - the marketplaces where Amazon exposes Subscribe & Save program data. If your connected marketplaces are not among these, the page will say so.

</details>

<details>

<summary><strong>How fresh is the data?</strong></summary>

It is cached so the page loads instantly, and refreshed automatically when it is more than a day old (or whenever you click **Refresh data**). The "Updated" timestamp shows the last successful pull from Amazon.

</details>

***

## ➡️ What's Next?

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[Dashboard Overview](/dashboard-and-analytics/dashboard-overview.md)
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[Inventory Planner](/inventory-and-operations/inventory-management.md)
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[Products Management](/dashboard-and-analytics/dashboard-overview/products-management.md)
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