Product Tags

Organize your products and orders with custom tags and tag groups, then filter and analyze your business data by any tag across all SellerMagnet tools.

Difficulty: 🟢 Beginner · Reading time: ~15 min

Open this page in your dashboard: Go to Product Tags →

📋 Overview

The Product Tags feature lets you create a flexible categorization system for your products and orders. Define custom tags (e.g., "High Margin," "Seasonal," "Clearance"), organize them into tag groups (e.g., "Profitability," "Season," "Status"), and assign them across your catalog. Tags are available as filters throughout the entire SellerMagnet dashboard.

Think of tags as your personal layer of business intelligence on top of Amazon's product data. While Amazon gives you ASINs, SKUs, and categories, tags let you slice your catalog by the dimensions that matter to your business, margin tiers, sourcing methods, team ownership, lifecycle stage, or anything else you need.

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Summary Stats

KPI	Description	Target Benchmark
Total Tags	Number of tags you have created	10-30 tags for most sellers
Total Tag Groups	Number of tag groups	3-7 groups covering key business dimensions
Products Assigned	Number of products with at least one tag	Aim for 100% coverage of active products
Orders Assigned	Number of orders with at least one tag	Optional; use for special order tracking

Pro tip: Your goal should be 100% tag coverage on active products. Untagged products are invisible to tag-based filters, meaning they will be excluded from any filtered analysis. Run a periodic audit to catch newly added products that need tagging.

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Tag Groups

Product Tags - Tag management and organization

Tag groups help you organize related tags together. Each group appears as a card showing:

• Color indicator: Visual dot matching the group's color

• Group name and description

• Tag count: Number of tags in this group

• Tag preview: Up to 4 tag pills displayed, with a "+N more" indicator for additional tags

Creating a Tag Group

Click Add Tag Group and fill in:

Field	Description	Example
Name	Group name (e.g., "Profitability")	"Margin Tier"
Description	Optional description of the group's purpose	"Categorizes products by profit margin percentage"
Color	Choose from preset colors or use custom picker	Blue for financial, green for status

Managing Tag Groups

• Edit: Update name, description, or color

• Delete: Remove the group (tags become ungrouped, not deleted)

Tip: When you delete a tag group, the tags inside it are preserved, they just become ungrouped. No product or order assignments are affected. You can reassign them to a different group later.

Recommended Tag Group Structure

Here is a proven structure that works for most Amazon sellers:

Group Name	Purpose	Example Tags
Margin Tier	Categorize by profitability	High Margin, Medium Margin, Low Margin, Loss Leader
Lifecycle	Track product stage	New Launch, Growth, Mature, Declining, Clearance
Season	Seasonal relevance	Evergreen, Q4 Holiday, Summer, Back to School
Source	Sourcing method	Private Label, Wholesale, Arbitrage, Handmade
Priority	Team attention level	Star Product, Needs Review, On Watch, Deprioritized
Brand	For multi-brand portfolios	Brand A, Brand B, Brand C

Best practice: Keep group names short and noun-based ("Season" not "What season is this product for"). This makes filter dropdowns cleaner and faster to scan.

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Tags

Creating a Tag

Click Add Tag and configure:

Field	Description	Tips
Name	Tag name (e.g., "High Margin")	Keep under 20 characters for clean display
Color	Choose from 8+ preset colors or use the custom picker	Use consistent colors within a group
Icon	Optional icon to visually distinguish the tag	Helps with quick scanning in dense product lists
Group	Assign to a tag group (optional)	Always assign to a group for better organization

A live preview shows how the tag will appear before you save.

Quick win: Use color strategically. For a "Margin Tier" group: green for High Margin, yellow for Medium, orange for Low, red for Loss Leader. This creates an instant visual signal across all SellerMagnet pages where tags appear.

Tags Table

Column	Description
Tag	Color-coded tag pill with icon
Tag Group	The group this tag belongs to
Color	Color swatch preview
Products	Number of products assigned (clickable badge)
Orders	Number of orders assigned (clickable badge)
Total Usage	Combined count (products + orders)
Actions	Assign, Edit, Delete

Tag Naming Conventions

Consistent naming makes tags more useful over time. Here are recommended conventions:

Pattern	Example	When to Use
Adjective + Noun	"High Margin"	Descriptive quality-based tags
Status prefix	"Status: Active"	Lifecycle or workflow state tags
Season + Year	"Q4 2026"	Time-bound seasonal tags
Brand name	"Brand: AquaPure"	Multi-brand portfolio identification
Action required	"Needs: Restock"	Workflow and task-oriented tags

Warning: Avoid creating duplicate or near-duplicate tags like "High margin," "high-margin," and "HighMargin." Establish a naming convention before you start and stick with it. Cleaning up inconsistent tags after they are in use is tedious.

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Assigning Tags

To Products

1. Click the Assign button on any tag, or click the Products badge count

2. In the assignment modal, enter SKUs (comma-separated for bulk assignment)

3. Confirm to apply the tag to selected products

Bulk assignment example:

SKU-001, SKU-002, SKU-003, SKU-004, SKU-005

This assigns the tag to all five products in a single action.

To Orders

1. Click the Orders badge count on any tag

2. Enter Order IDs (comma-separated for bulk assignment)

3. Confirm to apply the tag to selected orders

When to tag orders:

• Flagging orders for manual review (e.g., suspected fraud, high-value orders)

• Tracking orders from a specific promotion or campaign

• Marking orders that required customer service intervention

• Grouping orders for a specific business analysis

Tags assigned to products and orders are available as filters across the entire SellerMagnet dashboard, including Orders, Products, Analytics, and Reports. This means you can view your Orders Analytics filtered by "High Margin" products only, or check refund rates for "New Launch" products specifically.

Pro tip: After assigning tags in bulk, click the Products badge count to verify the assignment. The modal shows all currently assigned products, letting you confirm everything applied correctly.

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🔍 Search & Filter

Use the search box at the top of the page to filter tags and groups by name in real time. The search matches against:

• Tag names

• Tag group names

• Tag descriptions (if provided)

This is especially useful when you have 20+ tags and need to find a specific one quickly.

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Tag Templates for Common Use Cases

Template 1: Standard E-Commerce Seller

For a seller with 50-200 SKUs across 1-2 marketplaces:

Groups and Tags:

Group: Margin Tier	Group: Lifecycle	Group: Priority
High Margin (>30%)	New Launch	Star Product
Medium Margin (15-30%)	Growth	Needs Review
Low Margin (<15%)	Mature	On Watch
Loss Leader	Declining	Deprioritized
	Clearance

Setup time: 15 minutes Tags needed: 13

Template 2: Multi-Brand Portfolio

For a seller managing 3+ brands with 200-1000 SKUs:

Groups and Tags:

Group: Brand	Group: Source	Group: Season	Group: Margin	Group: Status
Brand A	Private Label	Evergreen	Tier 1 (>40%)	Active
Brand B	Wholesale	Q1 Spring	Tier 2 (20-40%)	Paused
Brand C	Arbitrage	Q2 Summer	Tier 3 (10-20%)	Under Review
		Q3 Back to School	Tier 4 (<10%)	Discontinuing
		Q4 Holiday		New Launch

Setup time: 30 minutes Tags needed: 18

Template 3: Wholesale/Arbitrage Seller

For a seller focused on sourcing deals with high SKU turnover:

Groups and Tags:

Group: Source Deal	Group: ROI Tier	Group: Velocity	Group: Risk
Wholesale Deal	Excellent (>50%)	Fast Mover	Low Risk
Clearance Find	Good (25-50%)	Steady	Medium Risk
Arbitrage	Acceptable (10-25%)	Slow Mover	High Risk
Liquidation	Marginal (<10%)	Dead Stock	IP Risk

Setup time: 20 minutes Tags needed: 16

Pro tip: Start with Template 1 even if you think you need Template 2. You can always add groups and tags later. Starting too complex leads to incomplete tagging and abandoned systems. A simple system used consistently beats a complex system used partially.

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Scenario: You Manage 500 SKUs Across 3 Brands

You run a multi-brand Amazon business with 500 SKUs across Brand A (premium kitchen), Brand B (budget home), and Brand C (seasonal outdoor). Here is how to set up and use tags effectively:

Phase 1: Initial Setup (Day 1, ~45 minutes)

1. Create Tag Groups:

• "Brand": for brand identification

• "Margin Tier": for profitability segmentation

• "Lifecycle": for product stage tracking

• "Season": for seasonal products (primarily Brand C)

1. Create Tags within each group (see Template 2 above)

2. Bulk assign Brand tags first: This is the easiest starting point since you already know which SKUs belong to which brand. Export your SKU list from Products, separate by brand, and paste comma-separated SKUs into each brand tag.

Phase 2: Margin Classification (Day 2, ~30 minutes)

1. Open the Products page and sort by profit margin

2. Copy SKUs in batches by margin range

3. Assign to "Tier 1," "Tier 2," etc. tags

Phase 3: Lifecycle and Season Tags (Week 1, ongoing)

1. Tag products launched in the last 90 days as "New Launch"

2. Tag seasonal Brand C products with appropriate season tags

3. Tag any products you plan to discontinue as "Discontinuing"

Phase 4: Use Tags Across the Dashboard (Ongoing)

Now your tags power filtered analysis everywhere:

• Orders Analytics filtered by "Brand A": See Brand A revenue trends independently

• Refunded Orders filtered by "New Launch": Monitor return rates for new products specifically

• Products filtered by "Tier 4 (<10%)": Review all low-margin products for pricing or discontinuation decisions

Real-world impact: A multi-brand seller using this exact setup discovered that Brand B's "Medium Margin" products had a 12% return rate (vs. 3% average for Brand A). Investigation revealed a packaging quality issue specific to Brand B's supplier. After switching packaging suppliers, Brand B's return rate dropped to 4% within 6 weeks, saving an estimated EUR 2,400/month.

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Best Practice Guide: Setting Up Tags for a Multi-Brand Portfolio

Step 1: Define Your Dimensions

Before creating any tags, list the business questions you want to answer:

• "How is Brand A performing vs. Brand B?" -> Need a Brand group

• "Which products are most profitable?" -> Need a Margin Tier group

• "Which products are seasonal?" -> Need a Season group

• "What is the sourcing method?" -> Need a Source group

Common mistake: Creating tags for questions you will never actually ask. Every tag requires maintenance (assigning to new products, updating as products change). Only create tags you will actively use for filtering and analysis.

Step 2: Establish Naming Conventions

Pick one convention and document it for your team:

• Consistent case: All Title Case, or all lowercase

• Consistent delimiters: Spaces or hyphens, not both

• Consistent prefixes: If using prefixes, use them for all tags in a group

Step 3: Create Groups Before Tags

Always create the tag group first, then create tags within it. This ensures every tag is organized from the start. Ungrouped tags tend to stay ungrouped and create clutter.

Step 4: Assign in Bulk by Dimension

The fastest approach:

1. Export your full product list

2. Sort/filter in a spreadsheet by the dimension you are tagging (e.g., brand)

3. Copy the SKU column

4. Paste into the tag assignment modal

Step 5: Schedule Regular Tag Maintenance

• Weekly: Tag any newly added products

• Monthly: Review "Lifecycle" tags: has any "New Launch" product matured?

• Quarterly: Audit unused tags (zero products assigned) and delete them

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🔄 Before & After: Tag-Driven Business Analysis

Before (No Tags)

A seller with 300 SKUs wants to know which product category is most profitable. They export order data, manually match SKUs to categories in a spreadsheet, build pivot tables, and after 3 hours of work, get a basic breakdown. This analysis is outdated within a week as new orders come in.

After (Tagged Catalog)

The same seller has tagged all products by category, margin tier, and brand. They open Orders Analytics, select the "Brand: Kitchen Pro" tag filter, and instantly see revenue, profit, and trend data for that brand. They switch to "Margin Tier: High" and see which high-margin products are driving the most revenue. Total time: 30 seconds per analysis. The data is always current.

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⚠️ Common Mistakes to Avoid

• Mistake 1: Creating too many tags too soon. Starting with 50 tags across 10 groups sounds thorough, but most sellers abandon the system within a month because the maintenance burden is too high. Start with 10-15 tags across 3-4 groups. Expand only after you have achieved 100% product coverage with your initial set.

• Mistake 2: Not assigning tags to new products. Every untagged product is a blind spot in your filtered analysis. If you filter Orders Analytics by "High Margin" but forgot to tag 20 high-margin products, your data is incomplete and misleading. Build tag assignment into your product launch checklist.

• Mistake 3: Using tags for data that changes frequently. Tags work best for relatively stable attributes (brand, source, category). If you are constantly re-tagging products because their margin changes monthly, you may need too granular a margin classification. Use wider ranges (e.g., "Above 20%" instead of "25-30%").

• Mistake 4: Duplicate and overlapping tags. "Clearance," "On Sale," and "Discounted" might all mean the same thing in your business. Pick one term and use it consistently. Before creating a new tag, search existing tags to check for overlap.

• Mistake 5: Not using tag groups. A flat list of 25 tags is hard to navigate and manage. Groups provide structure that makes the system scalable. Even if you only have 8 tags, organizing them into 2-3 groups creates a clearer mental model for your team.

## Use Cases

Use Case	Tags to Create	Business Impact
Profitability tiers	"High Margin," "Break Even," "Loss Leader"	Focus ad spend on profitable products; identify pricing issues
Seasonal tracking	"Q4 Holiday," "Summer," "Back to School"	Time inventory shipments and PPC campaigns to seasonal demand
Inventory status	"Clearance," "New Launch," "Discontinuing"	Prioritize team attention and marketing budgets
Sourcing categories	"Wholesale," "Private Label," "Arbitrage"	Compare profitability and return rates by sourcing method
Team assignment	"Team A," "Team B," "Needs Review"	Distribute workload and track team-specific performance
Supplier tracking	"Supplier: Chen," "Supplier: Kumar"	Identify supplier-specific quality issues via return analysis
Advertising strategy	"PPC Active," "Organic Only," "Launch Campaign"	Segment products by advertising approach for budget planning
Compliance	"FDA Regulated," "CE Marked," "Age Restricted"	Track compliance requirements across your catalog

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🔧 Troubleshooting

Issue	Possible Cause	Solution
Tag does not appear in filter dropdowns	Tag was just created; page needs refresh	Refresh the page or navigate away and back
Cannot assign tag to a product	SKU not found in system	Verify the SKU exists in your Products list; check for typos
Tag count shows 0 after bulk assignment	SKUs may have had spaces or formatting issues	Re-check the SKU list; ensure comma separation with no extra characters
Deleted tag still shows on some products	Cache delay	Hard refresh the page (Ctrl+Shift+R); tags clear within minutes
Tag group color not updating	Browser cache	Clear browser cache or try incognito mode
Cannot delete a tag group	Tags inside will become ungrouped (this is expected)	Confirm the deletion; tags are preserved, just ungrouped
Filters show tags but no matching products	Products untagged or wrong tag assigned	Check tag assignments in the Tags Table via the Products badge
Tag search not finding a known tag	Search matches exact characters only	Check for typos; try partial name search

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❓ FAQ

Is there a limit to how many tags or groups I can create?

There is no hard limit. However, for practical usability, we recommend staying under 30 tags and 7 groups. Beyond that, the system becomes harder to maintain and the filter dropdowns become crowded.

Can I assign multiple tags from the same group to one product?

Yes. A product can have any combination of tags, even multiple tags from the same group. For example, a product could be tagged both "Q4 Holiday" and "Summer" if it sells in both seasons.

What happens to tag assignments when I delete a tag?

When you delete a tag, all assignments (products and orders) are removed. This action cannot be undone. If you want to temporarily stop using a tag without losing assignments, simply stop filtering by it rather than deleting it.

Can I rename a tag without losing assignments?

Yes. Editing a tag (name, color, icon, or group) preserves all existing product and order assignments. Only deletion removes assignments.

Do tags sync across team members?

Yes. Tags are account-level, not user-level. All team members with access to your SellerMagnet account see the same tags and can assign or filter by them.

Can I import tags in bulk from a spreadsheet?

Bulk tag import via CSV is on the roadmap. Currently, you can create tags individually but assign them in bulk using comma-separated SKUs or Order IDs.

How do tags interact with the Orders Analytics and Refunded Orders pages?

Tags appear as filter options on those pages. When you filter Orders Analytics by a tag (e.g., "High Margin"), all KPIs, charts, and data reflect only the products with that tag. This is one of the most powerful uses of tags, segmented performance analysis.

Can I tag products across multiple Amazon marketplaces?

Yes. Tags are applied at the SKU level, and since a SKU can exist across multiple marketplaces, the tag follows the SKU everywhere. If SKU-001 is tagged "High Margin" and sells in DE, FR, and IT, filtering by "High Margin" shows data from all three marketplaces for that SKU.

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💡 Tips

Pro tip: Create a "Needs Attention" tag and assign it to products with declining sales or rising return rates. Then filter your Dashboard and Reports by this tag for a focused review. Remove the tag once the issue is resolved. This creates a simple but effective task management workflow within SellerMagnet.

Tags support dark mode and look great in both light and dark themes. The color-coded pills maintain high contrast and readability regardless of your theme preference.

Pro tip: When onboarding a new team member, walk them through your tag structure first. Tags encode your business logic, understanding them is the fastest way for someone new to grasp how your catalog is organized and what matters most.

Naming hack: If you want tags to sort in a specific order in dropdowns, prefix them with numbers: "1-High Margin," "2-Medium Margin," "3-Low Margin." This forces alphabetical sorting to match your priority order.

Pro tip: Combine tags with the Refunded Orders page for powerful root cause analysis. Tag products by supplier, then filter refunds by supplier tag. If one supplier's products have a 2x higher return rate, you have a data-backed case for a quality discussion.

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➡️ What's Next?

Products ManagementOrders Analytics