> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/dashboard-and-analytics/dashboard-overview/product-tags.md).

# Product Tags

Treat every tag as a segment of your catalogue. Combine tags, see the exact products behind them with orders, revenue, ad spend, refunds and stock, act on all of them at once, and filter every SellerM

{% hint style="info" %}
**Difficulty:** 🟢 Beginner · **Reading time:** \~15 min
{% endhint %}

{% hint style="success" icon="rocket" %}
**Open this page in your dashboard:** [**Go to Product Tags →**](https://dashboard.sellermagnet.com/dashboard/tags)
{% endhint %}

{% embed url="<https://www.youtube.com/watch?v=rLfkyPtk5qE>" %}

## 📋 Overview

A **tag** in SellerMagnet is a **segment of your catalogue**. You define custom tags (for example "High Margin", "Seasonal", "Clearance"), organise them into **tag groups** ("Profitability", "Season", "Status"), and assign them to products and orders. The Tags page is then a **workbench**: pick tags on the left, combine them into a segment, read that segment's numbers in the middle - the products, their orders, revenue, ad spend, refunds, and stock - and act on all of them from the same screen. The same tags are available as filters throughout the dashboard.

Think of tags as your personal layer of business intelligence on top of Amazon's product data. While Amazon gives you ASINs, SKUs, and categories, tags let you slice your catalogue by the dimensions that matter to **your** business - margin tiers, sourcing methods, team ownership, lifecycle stage, or anything else you need.

![Product Tags - the segment workbench](https://4139654583-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fih2knSvVpBcq5rIeXVjM%2Fuploads%2Fgit-blob-383ec020f24605cb2e7c29a14dba61e3a90a8af5%2Fproduct-tags.png?alt=media)

***

## 🗂️ The workbench at a glance

The page reads top to bottom:

| Area                        | What it is                                                                                                                                  |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| **Toolbar**                 | The lede ("Every tag is a segment of your catalogue…") and three buttons: **Suggestions** (with a count badge), **New Group**, **New Tag**. |
| **Saved segments**          | A strip of cards for the combinations you have saved.                                                                                       |
| **Tag library** (left rail) | Every tag, grouped: **Automatic** first, then your groups, then **No group**.                                                               |
| **The sentence**            | Where you build a segment: *"Products that are …"*                                                                                          |
| **Result band**             | The segment's product count and five stat cells.                                                                                            |
| **Product table**           | The products in the segment, with export and bulk actions.                                                                                  |
| **Tag against tag**         | One row per tag, sortable.                                                                                                                  |
| **Where tags meet**         | A matrix of products carrying two tags at once.                                                                                             |

***

## 📚 The tag library

The left rail lists every tag with its colour dot or icon, name, and product count. Tags that are also on orders show a receipt icon with the order count. A **Find a tag** box filters the list by tag name as you type.

Tags are grouped in three blocks:

* **Automatic** (*live from your data*) - system tags SellerMagnet maintains for you (see below). You cannot edit, delete, or assign them by hand.
* **Your tag groups** - each group is a header with a colour dot, its name, and its tag count.
* **No group** - tags you have not placed in a group.

Each tag has a **⋯ menu**: **Manage products of this tag**, **Manage orders**, **Edit**, **Delete**. Each group header has **Edit** and **Delete**.

### Automatic tags

| Tag                       | What it holds                                              |
| ------------------------- | ---------------------------------------------------------- |
| **In Ads**                | Products with active advertising                           |
| **Repricer**              | Products the Repricer is managing right now                |
| **FBA** / **FBM**         | Products by fulfilment channel                             |
| **Out of stock**          | Active products with no available stock on any marketplace |
| **Active** / **Inactive** | Every product carries exactly one of these                 |
| **Best sellers**          | Your top-selling products                                  |

They work as filters everywhere your own tags do, and they are what the starter segments are built from. Because **Active** and **Inactive** partition the whole catalogue, they are left out of the combination statistics.

***

## ✏️ Building a segment

The **sentence** reads **"Products that are"** followed by tag chips:

* Click **add a tag** to pick one from the library.
* Between two chips, click the **and** / **or** word to switch the operator - *and* narrows (products carrying both), *or* widens (products carrying either).
* Each chip has a **NOT** toggle to exclude products carrying that tag, and an **×** to remove it.
* **Clear** empties the sentence; **Undo** steps back.

The page opens on the **Active** segment by default, or on whatever you looked at last.

### Saved segments

**Save** keeps the current combination as a card in the saved-segments strip ("Keep this combination among your segments. Saved in this browser."). Alongside anything you save, five **starter segments** built from the automatic tags are always offered - **Ads on empty shelves**, **Repriced but inactive**, **Repriced and shipped by you**, **Everything advertised**, and **Live catalogue**. A starter drops out of the strip once you save that exact combination under your own name.

{% hint style="warning" %}
**Saved segments live in your browser.** Tags themselves are account-level and shared with your team, but saved combinations (and your last-viewed segment) are stored in the browser you saved them in - up to 12 - and are not synced to other people or devices. To share a segment, share the page link: it carries the tags and the and/or mode, and opens the same segment for whoever follows it.
{% endhint %}

***

## 📊 Reading the segment

The **result band** shows a hero count - **"{n} products of {total}"** - and five stat cells:

| Cell             | What it shows                                                                                               |
| ---------------- | ----------------------------------------------------------------------------------------------------------- |
| **Orders**       | Order count, with the unit count beneath                                                                    |
| **Revenue**      | Revenue in your largest currency, with any other currencies listed beneath - never summed across currencies |
| **Ad spend**     | Spend, with "on {n} products" (or "nothing advertised")                                                     |
| **Refunds**      | Refund count and "{n}% of orders"                                                                           |
| **Out of stock** | How many are out of stock, with the ad spend on them in red ("{amount} in ads") - or "all in stock"         |

A **window** toggle - **7 days / 30 days / 90 days** - governs Orders, Revenue, Ad spend, Units, and Refunds. **Stock is always live.**

{% hint style="success" %}
**The starter segment "Ads on empty shelves" is the money question.** It is products that are **In Ads** *and* **Out of stock** - every euro in that segment's Ad spend cell is being spent on products nobody can buy.
{% endhint %}

***

## 📋 The product table

Below the result band, the segment's products in a seven-column table - **Product · Marketplaces · In stock · Price · Units sold · Ad spend · Tags** - with a **"Showing {n} of {total}"** footer.

| Control              | What it does                                                                   |
| -------------------- | ------------------------------------------------------------------------------ |
| **Columns**          | Show or hide columns.                                                          |
| **Export**           | Download the products of this segment as CSV, with their tags.                 |
| **Open in Products** | Opens the Products page filtered to the same tags and and/or mode.             |
| **Tag all**          | Give one of your tags to every product of this segment, in one go (see below). |

### One row, one marketplace

Each row describes **one listing**: your **default marketplace**, or - when the product is not sold there - the best listing (active, then best-stocked). When a SKU sells on more than one marketplace, a small **badge beside the price** names which marketplace the row describes, and the **Marketplaces** column shows up to five country flags then **+N**. Hover **Price** or **In stock** to see the figure for every marketplace. Out-of-stock renders as the words **Out of stock**, not a zero.

### Tag all

**Tag all** applies one tag to the entire segment. It is capped at **10,000 products** - a larger segment reads "This segment has {n} products, more than the {cap} a single tagging can cover. Narrow it down first." It needs a manual tag to exist ("No manual tag yet. Create one first."), works in batches, and reports "Tag added to {n} products" - or, if a batch fails, how many were applied before it stopped.

***

## 📈 Tag against tag, and where tags meet

**Tag against tag** lists one row per tag over the same window - sortable on **Tag**, **products**, **Orders**, **Units sold**, **Revenue**, and **Refunds** (with its own Columns chooser). Revenue is kept per currency and never added up, so sorting by it ranks on the largest currency.

**Where tags meet** is a matrix of your tags against each other: each cell is the number of products carrying **both**. Click a cell to load that combination into the sentence above. The legend reads **Should be zero** (combinations that cost money, such as advertised *and* out of stock) and **More products, deeper blue**.

***

## 🏷️ Creating groups and tags

Click **New Group** to create a tag group:

| Field           | Description                                 | Example                                            |
| --------------- | ------------------------------------------- | -------------------------------------------------- |
| **Name**        | Group name (e.g., "Profitability")          | "Margin Tier"                                      |
| **Description** | Optional description of the group's purpose | "Categorizes products by profit margin percentage" |
| **Color**       | Choose a colour for the group               | Blue for financial, green for status               |

Deleting a group preserves its tags - they just become ungrouped. No product or order assignments are affected.

Click **New Tag** to create a tag:

| Field         | Description                                      | Tips                                             |
| ------------- | ------------------------------------------------ | ------------------------------------------------ |
| **Name**      | Tag name (e.g., "High Margin")                   | Keep under 20 characters for clean display       |
| **Color**     | 8 preset swatches, or any colour from the picker | Use consistent colours within a group            |
| **Icon**      | One of 16 icons, or **No icon**                  | An icon makes a tag recognisable in dense lists  |
| **Tag Group** | Assign to a tag group (optional)                 | Always assign to a group for better organisation |

A **live preview** shows how the tag will appear before you save.

### Suggestions

The **Suggestions** button opens **"Tags your catalogue suggests"** - groups found in your own product names and variant families. Nothing is created until you accept one; accepting makes a normal tag you can rename, edit, or delete.

{% hint style="info" %}
**Quick win:** Use colour strategically. For a "Margin Tier" group: green for High Margin, yellow for Medium, orange for Low, red for Loss Leader. This creates an instant visual signal across all SellerMagnet pages where tags appear.
{% endhint %}

### Recommended tag group structure

| Group Name      | Purpose                     | Example Tags                                        |
| --------------- | --------------------------- | --------------------------------------------------- |
| **Margin Tier** | Categorize by profitability | High Margin, Medium Margin, Low Margin, Loss Leader |
| **Lifecycle**   | Track product stage         | New Launch, Growth, Mature, Declining, Clearance    |
| **Season**      | Seasonal relevance          | Evergreen, Q4 Holiday, Summer, Back to School       |
| **Source**      | Sourcing method             | Private Label, Wholesale, Arbitrage, Handmade       |
| **Priority**    | Team attention level        | Star Product, Needs Review, On Watch, Deprioritized |
| **Brand**       | For multi-brand portfolios  | Brand A, Brand B, Brand C                           |

> **Best practice:** Keep group names short and noun-based ("Season" not "What season is this product for"). This makes filter dropdowns cleaner and faster to scan.

### Tag naming conventions

| Pattern              | Example           | When to Use                          |
| -------------------- | ----------------- | ------------------------------------ |
| **Adjective + Noun** | "High Margin"     | Descriptive quality-based tags       |
| **Status prefix**    | "Status: Active"  | Lifecycle or workflow state tags     |
| **Season + Year**    | "Q4 2026"         | Time-bound seasonal tags             |
| **Brand name**       | "Brand: AquaPure" | Multi-brand portfolio identification |
| **Action required**  | "Needs: Restock"  | Workflow and task-oriented tags      |

{% hint style="danger" %}
**Warning:** Avoid creating duplicate or near-duplicate tags like "High margin," "high-margin," and "HighMargin." Establish a naming convention before you start and stick with it. Cleaning up inconsistent tags after they are in use is tedious.
{% endhint %}

***

## 🔗 Assigning tags

Open a tag's **⋯ menu** and choose **Manage products of this tag** or **Manage orders**. Both open the **Manage Assignments** modal on the matching tab; each tab header shows how many items are currently assigned, so you can review, add, or remove without starting over.

### To products

On the **Products** tab you have three ways in:

1. **Pick them** - search by name, SKU, or ASIN, tick the products you want (image, title, and SKU are shown), and click **Add selected**.
2. **Import from a file** - upload a **CSV or text file** (`.csv`, `.txt`, `.tsv`) with **one SKU per line or one per column** to assign a long list at once.
3. **Tag all** - from the workbench, apply the tag to every product of the current segment (up to 10,000).

### To orders

On the **Orders** tab, type or paste Order IDs into the single-line field, separated by commas, and confirm.

**When to tag orders:**

* Flagging orders for manual review (e.g., suspected fraud, high-value orders)
* Tracking orders from a specific promotion or campaign
* Marking orders that required customer service intervention
* Grouping orders for a specific business analysis

***

## 🌐 Where tags work

Tags assigned to products and orders are available as filters on **Orders**, **Products**, **Ordered Products**, **Review Request**, **Fee Audit**, the **Repricer**, and the **Inventory Planner** - each shows a **Tags** button beside its search box that narrows the page to the tagged SKUs.

That means you can read your orders for "High Margin" products only, reprice one brand at a time, or forecast stock for a single segment.

{% hint style="info" %}
**Not every page has a tag filter.** **Orders Analytics**, **Reports**, **Refunded Orders**, and **Expenses** do not offer one. For tag-level analysis of those areas, build the segment on this page and read its stat cells, or export the segment and slice it in a spreadsheet.
{% endhint %}

***

## Tag templates for common use cases

### Template 1: Standard e-commerce seller

For a seller with 50-200 SKUs across 1-2 marketplaces:

| Group: Margin Tier     | Group: Lifecycle | Group: Priority |
| ---------------------- | ---------------- | --------------- |
| High Margin (>30%)     | New Launch       | Star Product    |
| Medium Margin (15-30%) | Growth           | Needs Review    |
| Low Margin (<15%)      | Mature           | On Watch        |
| Loss Leader            | Declining        | Deprioritized   |
|                        | Clearance        |                 |

**Setup time:** 15 minutes · **Tags needed:** 13

### Template 2: Multi-brand portfolio

For a seller managing 3+ brands with 200-1000 SKUs:

| Group: Brand | Group: Source | Group: Season     | Group: Margin   | Group: Status |
| ------------ | ------------- | ----------------- | --------------- | ------------- |
| Brand A      | Private Label | Evergreen         | Tier 1 (>40%)   | Active        |
| Brand B      | Wholesale     | Q1 Spring         | Tier 2 (20-40%) | Paused        |
| Brand C      | Arbitrage     | Q2 Summer         | Tier 3 (10-20%) | Under Review  |
|              |               | Q3 Back to School | Tier 4 (<10%)   | Discontinuing |
|              |               | Q4 Holiday        |                 | New Launch    |

**Setup time:** 30 minutes · **Tags needed:** 18

### Template 3: Wholesale / arbitrage seller

For a seller focused on sourcing deals with high SKU turnover:

| Group: Source Deal | Group: ROI Tier     | Group: Velocity | Group: Risk |
| ------------------ | ------------------- | --------------- | ----------- |
| Wholesale Deal     | Excellent (>50%)    | Fast Mover      | Low Risk    |
| Clearance Find     | Good (25-50%)       | Steady          | Medium Risk |
| Arbitrage          | Acceptable (10-25%) | Slow Mover      | High Risk   |
| Liquidation        | Marginal (<10%)     | Dead Stock      | IP Risk     |

**Setup time:** 20 minutes · **Tags needed:** 16

> **Pro tip:** Start with Template 1 even if you think you need Template 2. You can always add groups and tags later. Starting too complex leads to incomplete tagging and abandoned systems. A simple system used consistently beats a complex system used partially.

***

## Scenario: You manage 500 SKUs across 3 brands

You run a multi-brand Amazon business with 500 SKUs across Brand A (premium kitchen), Brand B (budget home), and Brand C (seasonal outdoor).

### Phase 1: Initial setup (Day 1, \~45 minutes)

1. **Create tag groups:** "Brand", "Margin Tier", "Lifecycle", "Season".
2. **Create tags within each group** (see Template 2 above), or accept the ones **Suggestions** finds in your product names.
3. **Assign Brand tags first:** you already know which SKUs belong to which brand. Export your SKU list from Products, split it by brand, and use **Import from a file** on each brand tag.

### Phase 2: Margin classification (Day 2, \~30 minutes)

1. Open the Products page and sort by profit margin.
2. Filter to each margin range and pick the products in the **Manage Assignments** picker - or build the segment on the Tags page and use **Tag all**.

### Phase 3: Lifecycle and season tags (Week 1, ongoing)

1. Tag products launched in the last 90 days as "New Launch".
2. Tag seasonal Brand C products with the right season tags.
3. Tag anything you plan to discontinue as "Discontinuing".

### Phase 4: Use segments across the dashboard (ongoing)

* On the Tags page, build **Brand B and Tier 2** and read its Refunds cell against **Brand A and Tier 2**.
* **Orders** filtered by "Brand A": see Brand A order flow independently.
* **Products** filtered by "New Launch": review the new products as a group.
* **Inventory Planner** filtered by "Brand C": plan the seasonal stock on its own.

{% hint style="info" %}
**Real-world impact:** A multi-brand seller using this exact setup discovered that Brand B's "Medium Margin" products had a 12% return rate (vs. 3% average for Brand A). Investigation revealed a packaging quality issue specific to Brand B's supplier. After switching packaging suppliers, Brand B's return rate dropped to 4% within 6 weeks, saving an estimated EUR 2,400/month.
{% endhint %}

***

## Best practice guide: setting up tags for a multi-brand portfolio

### Step 1: Define your dimensions

Before creating any tags, list the business questions you want to answer:

* "How is Brand A performing vs. Brand B?" -> Need a **Brand** group
* "Which products are most profitable?" -> Need a **Margin Tier** group
* "Which products are seasonal?" -> Need a **Season** group
* "What is the sourcing method?" -> Need a **Source** group

{% hint style="danger" %}
**Common mistake:** Creating tags for questions you will never actually ask. Every tag requires maintenance (assigning to new products, updating as products change). Only create tags you will actively use for filtering and analysis.
{% endhint %}

### Step 2: Establish naming conventions

Pick one convention and document it for your team: consistent case, consistent delimiters, consistent prefixes within a group.

### Step 3: Create groups before tags

Always create the tag group first, then create tags within it. Ungrouped tags tend to stay ungrouped and create clutter.

### Step 4: Assign in bulk by dimension

The fastest approach: export your product list, sort it in a spreadsheet by the dimension you are tagging, save the SKU column as a text or CSV file, and use **Import from a file** in the tag's assignment modal. For segments you can already express with existing tags, use **Tag all**.

### Step 5: Schedule regular tag maintenance

* **Weekly:** Tag any newly added products - the **Active** *and* **NOT** your brand tags is a quick segment for finding them.
* **Monthly:** Review "Lifecycle" tags: has any "New Launch" product matured?
* **Quarterly:** Audit unused tags (zero products assigned) and delete them.

***

## 🔄 Before & after: tag-driven business analysis

### Before (no tags)

> A seller with 300 SKUs wants to know which product category is most profitable. They export order data, manually match SKUs to categories in a spreadsheet, build pivot tables, and after 3 hours of work, get a basic breakdown. This analysis is outdated within a week as new orders come in.

### After (tagged catalogue)

> The same seller has tagged all products by category, margin tier, and brand. They open the Tags page, click "Brand: Kitchen Pro", and read its revenue, ad spend, and refunds for the last 30 days - then add **and** "Margin Tier: High" to see which high-margin products in that brand are driving the most revenue. Total time: 30 seconds per analysis. The data is always current.

***

<details>

<summary><strong>⚠️ Common Mistakes to Avoid</strong></summary>

{% hint style="danger" %}

* **Mistake 1: Creating too many tags too soon.** Starting with 50 tags across 10 groups sounds thorough, but most sellers abandon the system within a month because the maintenance burden is too high. Start with 10-15 tags across 3-4 groups. Expand only after you have achieved 100% product coverage with your initial set.
* **Mistake 2: Not assigning tags to new products.** Every untagged product is a blind spot in your filtered analysis. Build tag assignment into your product launch checklist.
* **Mistake 3: Using tags for data that changes frequently.** Tags work best for relatively stable attributes (brand, source, category). If you are constantly re-tagging products because their margin changes monthly, use wider ranges (e.g., "Above 20%" instead of "25-30%").
* **Mistake 4: Duplicate and overlapping tags.** "Clearance," "On Sale," and "Discounted" might all mean the same thing in your business. Pick one term and use it consistently. Before creating a new tag, search existing tags to check for overlap.
* **Mistake 5: Not using tag groups.** A flat list of 25 tags is hard to navigate and manage. Groups provide structure that makes the system scalable.
  {% endhint %}

</details>

\## Use cases

| Use Case                 | Tags to Create                                  | Business Impact                                                |
| ------------------------ | ----------------------------------------------- | -------------------------------------------------------------- |
| **Profitability tiers**  | "High Margin," "Break Even," "Loss Leader"      | Focus ad spend on profitable products; identify pricing issues |
| **Seasonal tracking**    | "Q4 Holiday," "Summer," "Back to School"        | Time inventory shipments and PPC campaigns to seasonal demand  |
| **Inventory status**     | "Clearance," "New Launch," "Discontinuing"      | Prioritize team attention and marketing budgets                |
| **Sourcing categories**  | "Wholesale," "Private Label," "Arbitrage"       | Compare profitability and return rates by sourcing method      |
| **Team assignment**      | "Team A," "Team B," "Needs Review"              | Distribute workload and track team-specific performance        |
| **Supplier tracking**    | "Supplier: Chen," "Supplier: Kumar"             | Identify supplier-specific quality issues via return analysis  |
| **Advertising strategy** | "PPC Active," "Organic Only," "Launch Campaign" | Segment products by advertising approach for budget planning   |
| **Compliance**           | "FDA Regulated," "CE Marked," "Age Restricted"  | Track compliance requirements across your catalog              |

***

## 🔧 Troubleshooting

| Issue                                          | Possible Cause                                                     | Solution                                                                                      |
| ---------------------------------------------- | ------------------------------------------------------------------ | --------------------------------------------------------------------------------------------- |
| Tag does not appear in filter dropdowns        | Tag was just created; page needs refresh                           | Refresh the page or navigate away and back                                                    |
| Cannot find a product in the assignment picker | SKU not in your synced catalogue                                   | Verify the SKU exists in your Products list; check for typos                                  |
| File import assigned fewer SKUs than expected  | Some SKUs did not match                                            | Use one SKU per line or one per column, with no extra characters; re-check the unmatched ones |
| Deleted tag still shows on some products       | Cache delay                                                        | Hard refresh the page (Ctrl+Shift+R); tags clear within minutes                               |
| A saved segment is missing on another computer | Saved segments are browser-local                                   | Share the page link instead; it rebuilds the same segment                                     |
| Cannot delete a tag group                      | Tags inside will become ungrouped (this is expected)               | Confirm the deletion; tags are preserved, just ungrouped                                      |
| The sentence shows no products                 | The combination genuinely has none, or a tag only exists on orders | Widen with **or**, or open the tag's ⋯ menu to see its orders                                 |
| Find a tag does not find a group               | The library search matches tag names only                          | Scroll to the group header, or search by a tag inside it                                      |

***

## ❓ FAQ

<details>

<summary><strong>Is there a limit to how many tags or groups I can create?</strong></summary>

There is no hard limit. For practical usability, we recommend staying under 30 tags and 7 groups. Beyond that, the system becomes harder to maintain and the filter dropdowns become crowded.

</details>

<details>

<summary><strong>Can I assign multiple tags from the same group to one product?</strong></summary>

Yes. A product can have any combination of tags, even multiple tags from the same group. For example, a product could be tagged both "Q4 Holiday" and "Summer" if it sells in both seasons.

</details>

<details>

<summary><strong>What happens to tag assignments when I delete a tag?</strong></summary>

When you delete a tag, all assignments (products and orders) are removed. This action cannot be undone. If you want to temporarily stop using a tag without losing assignments, simply stop filtering by it rather than deleting it.

</details>

<details>

<summary><strong>Can I rename a tag without losing assignments?</strong></summary>

Yes. Editing a tag (name, colour, icon, or group) preserves all existing product and order assignments. Only deletion removes assignments.

</details>

<details>

<summary><strong>Do tags sync across team members?</strong></summary>

Tags themselves do: they are account-level, so everyone with access to your SellerMagnet account sees the same tags and can assign or filter by them. **Saved segments** do not - they live in the browser they were saved in. Share a segment by sharing the page link.

</details>

<details>

<summary><strong>Can I import tag assignments in bulk from a spreadsheet?</strong></summary>

Yes. In a tag's **Manage Assignments** modal, **Import from a file** accepts a CSV or text file with one SKU per line or one per column. For a segment you can already express with tags, **Tag all** on the Tags page applies a tag to up to 10,000 products at once.

</details>

<details>

<summary><strong>Which pages can I filter by tag?</strong></summary>

**Orders**, **Products**, **Ordered Products**, **Review Request**, **Fee Audit**, the **Repricer**, and the **Inventory Planner**. **Orders Analytics**, **Reports**, **Refunded Orders**, and **Expenses** do **not** have a tag filter - for tag-level analysis of those areas, build the segment on the Tags page and read its stat cells, or export it and slice it in a spreadsheet.

</details>

<details>

<summary><strong>Can I tag products across multiple Amazon marketplaces?</strong></summary>

Yes. Tags are applied at the SKU level, and since a SKU can exist across multiple marketplaces, the tag follows the SKU everywhere. On the Tags page each product row describes one marketplace (the badge beside the price names it) - hover the price or stock figure to see every marketplace.

</details>

***

## 💡 Tips

> **Pro tip:** Create a "Needs Attention" tag and use **Tag all** on a segment such as **In Ads** *and* **Out of stock** to fill it in one click. Then filter your Dashboard and Reports by this tag for a focused review. Remove the tag once the issue is resolved.

> Tags support **dark mode** and look great in both light and dark themes. The colour-coded pills maintain high contrast and readability regardless of your theme preference.

{% hint style="success" icon="rocket" %}
**Pro tip:** When onboarding a new team member, walk them through your tag structure first. Tags encode your business logic - understanding them is the fastest way for someone new to grasp how your catalogue is organised and what matters most.
{% endhint %}

{% hint style="info" %}
**Naming hack:** If you want tags to sort in a specific order in dropdowns, prefix them with numbers: "1-High Margin," "2-Medium Margin," "3-Low Margin." This forces alphabetical sorting to match your priority order.
{% endhint %}

{% hint style="success" icon="rocket" %}
**Pro tip:** Combine tags with the Refunded Orders page for powerful root cause analysis. Tag products by supplier, then filter refunds by supplier tag. If one supplier's products have a 2x higher return rate, you have a data-backed case for a quality discussion.
{% endhint %}

***

## ➡️ What's Next?

{% content-ref url="/pages/yWniwYR2YpKfuBE4gaNy" %}
[Products Management](/dashboard-and-analytics/dashboard-overview/products-management.md)
{% endcontent-ref %}

{% content-ref url="/pages/nXtCVcpldqI1cfeA606R" %}
[Orders Analytics](/dashboard-and-analytics/dashboard-overview/orders-analytics.md)
{% endcontent-ref %}
