Cancel Orders

See every order Amazon reported as cancelled, the share of your orders it represents, which SKUs cancel most, and an estimated value for cancellations Amazon zeroed out - all in one read-only page.

Difficulty: 🟢 Beginner · Reading time: ~8 min

Cancel Orders

📋 Overview

The Cancel Orders page gives you a clear view of the orders Amazon reported as cancelled - how many there were, what share of your orders they represent, which products cancel most often, and roughly what each cancelled order was worth.

It counts all cancellations in the period, whether the buyer cancelled, you cancelled, or Amazon cancelled on your behalf.

This is not Amazon's official pre-fulfilment cancel rate. Amazon measures your account against a pre-fulfilment cancellation rate (seller-caused, seller-fulfilled orders only, rolling 7 days, policy target below 2.5%). The Cancel Orders page is a broader, seller-side view of every cancellation across all fulfilment channels. Use it to spot trends and problem SKUs - not as the number Amazon grades your account health on.

Where the data comes from: Amazon notifies SellerMagnet whenever an order's status changes to Canceled. We record each cancellation (date, marketplace, fulfilment channel, items, and any value Amazon still reports) at the moment it happens. Recording began on a fixed start date - see the recording-since caveat below - so periods before that date show no history.

🔍 Where to find it

Cancel Orders lives in the left sidebar under the Orders Overview group, alongside Orders, Ordered Products, Refunded Orders, and Analytics. Its icon is a circle-slash (🚫). It is available to every account.

🎛️ Filters and toolbar

A filter bar sits above the numbers:

Control	What it does
Marketplace	Defaults to All Marketplaces. Each option carries its country flag, and the list is narrowed to only the marketplaces your project actually sells on.
Period	Yesterday, Last 7 Days, Last 30 Days (default), This Month, Last Month, Last 6 Months, or Last 12 Months.
Channel	All channels (default), FBA, or FBM (merchant). Scopes both the tiles and the table to that fulfilment channel.
Search	A free-text box ("Search order, product, SKU…") that filters the rows currently loaded on the page.
Columns	Show or hide table columns (Order, Marketplace, SKU / ASIN, Status Before, Fulfilment, Order Value). Your choice is saved as your default view.
Export	Downloads the visible rows and visible columns as CSV.
Updated HH:MM:SS	A timestamp on the right showing when the figures last refreshed.

📊 Key metrics

Four tiles summarize the selected period:

Tile	What it shows
Cancel Rate	The share of orders placed in the period that were cancelled, for example 2.34%. Marked Provisional while the sample is small (see below).
Cancelled Orders	The number of cancellations that happened in the period.
Fulfilment	Two badges - FBA {n} and FBM {n} - splitting cancellations by fulfilment channel.
Most Cancelled SKU	Your single most-cancelled SKU, with a "{n} cancelled orders" note.

Cancel Rate vs Cancelled Orders - why the two can differ. The Cancelled Orders tile counts cancellations by when they happened. The Cancel Rate is a cohort figure: of the orders placed in the window, how many were later cancelled. An order placed just before the window but cancelled inside it counts toward "Cancelled Orders" but not toward the rate's denominator, so the two numbers do not always line up. When they differ, the rate note reads "{c} of {n} orders placed in this period".

Provisional rates

A percentage is only stable over a real sample and a real window, so the Cancel Rate tile tells you how much to trust it:

• Confident - with at least 50 orders in the period and a window of at least 7 days, the tile shows the percentage with a plain note such as "of {n} orders".

• Provisional - below either bar, the tile still shows the real percentage, but adds an amber Provisional chip and the note "{c} of {n} orders since {date} - too few to be stable yet". Hover the chip for the explanation: "Fewer than 50 orders or less than 7 days of recorded history. The figure is real, but one more cancellation can still move it noticeably."

• A dash (-) appears only when there were no orders at all in the period, with the note "No orders in this period - nothing to measure yet".

Read a Provisional rate as a direction, not a verdict. It is the true figure for the orders recorded so far - it just has little weight behind it. Wait for the chip to disappear before treating the percentage as a settled number.

📋 The cancellations table

Each cancelled order is one row:

Column	What it shows
Cancelled	The date and time Amazon cancelled the order.
Product	Thumbnail and title of the item (with "+N more" when the order had several items). Reads "Not in your catalogue" if the product has since left your catalogue.
Order	The Amazon order ID. It deep-links to the order in Seller Central when the marketplace domain is a validated amazon.* host.
Marketplace	The country flag and marketplace name.
SKU / ASIN	The SKU, with the ASIN beneath it, per item.
Status Before	The order's status just before it was cancelled. Reads "Cancelled before import" when the order was never stored locally as a live order.
Fulfilment	An FBA or FBM badge, or - when unknown.
Order Value	What the order was worth - see Order value and estimates below.

The table is server-side paged, with a rows-per-page control (25 / 50 / 100 / 250, default 50) and "Showing {from}-{to} of {total}". Every reload shows a brief skeleton while the rows refresh.

Two things you will not see, on purpose: cancelled orders show no quantity (Amazon zeroes the quantity on cancellation, so any number would be misleading), and order values are never summed into a total (your cancellations can span several currencies).

Order value and estimates

Amazon zeroes the order total when an order is cancelled - and on FBA, where Amazon does the cancelling, the value is almost always gone. So the Order Value column shows one of three things, always formatted to two decimals:

• A reported value - {amount} {currency} - when Amazon still reported one (most common on merchant-fulfilled orders).

• An estimate - ~ {amount} {currency} with a small est. tag - when Amazon reported nothing. The estimate is the current listing price of the items still in your catalogue, treated as quantity 1. Hover it for the full explanation: it is the current listing price, an estimate, not what the buyer was charged. If only some items are still priced, the tooltip notes the estimate covers only those items and the real order was worth at least that much. If Amazon reported no currency either, the tooltip adds "Amazon did not report a currency for this order."

• A dash (-) when nothing is known.

An "est." value is a current-listing-price estimate, never the amount charged. It exists so a cancelled FBA order is not blank, not to report revenue. Do not treat it as a real sale figure.

📅 Recording-since and early periods

Cancellation history starts on a fixed recording-since date (the day this capture went live). Two things follow from that:

• When your selected period reaches back before that date, a blue banner reads "Cancellations recorded since {date}." and, if the period reaches even further back, adds "The selected period reaches further back, so these figures cover {date} onwards."

• When a period ends entirely before the recording-since date, every tile shows -, the Cancel Rate and Cancelled Orders notes read "Not recorded yet", and the table shows "Before cancellation recording started" - this is a genuine no-history state, not zero cancellations.

🪧 What an empty page is telling you

The page distinguishes between "nothing happened" and "nothing to show", so read the title:

State	Meaning
No cancellations in this period (green tick)	Orders existed and none of them were cancelled - the good outcome.
No cancellations for this filter / No cancellations for this channel	Your marketplace or channel filter matched nothing; the text suggests switching back to All Marketplaces or All channels.
No orders on this marketplace / No orders on this channel / No orders in this period	There were no orders at all in that scope, so there is nothing to measure.
Before cancellation recording started	The period ends before the recording-since date (see above).
Cancellation data is unavailable / Could not load cancellations	A read failed - this is not zero. A Try again button reloads.
No Amazon account connected	Connect an Amazon account first.

❓ Help drawer

The ? help drawer on this page has a short hero plus four cards you can read without leaving the page: Cancel rate, Order values and estimates, Status before cancellation, and Filters and recording window.

🧭 Reading the page

1

Pick a period and marketplace

Start with Last 30 Days, All Marketplaces, All channels. Note the Cancelled Orders count and the Cancel Rate - and whether it is still marked Provisional.

2

Check the fulfilment split

A cancellation spike that is almost all FBM points at your own fulfilment or stock; an FBA-heavy spike is usually buyer-side or Amazon-side. Use the Channel filter to look at each side on its own.

3

Open the Most Cancelled SKU

If one SKU dominates, filter your thinking around it - a listing, pricing, or availability problem on a single product is the most fixable cause.

4

Scan the table for patterns

Search or scroll the rows for repeated products, marketplaces, or "Status Before" values. A cluster of the same "Status Before" can reveal where in the flow orders drop out.

❓ FAQ

Is this the cancel rate Amazon uses for account health?

No. Amazon's official metric is the pre-fulfilment cancellation rate - seller-caused cancellations on seller-fulfilled orders only, over a rolling 7 days, with a policy target below 2.5%. That figure is measured by Amazon and shown on your account health surfaces. The Cancel Orders page is a broader seller-side view of all cancellations (buyer, seller, and Amazon; FBA and FBM). The two will not match, and that is expected.

Why is my Cancel Rate marked "Provisional"?

Because the sample is still small: fewer than 50 orders in the period, or less than 7 days of recorded history. The percentage shown is real, but a single extra cancellation can still move it noticeably. The chip disappears on its own once the period has enough orders and days behind it.

Why is my Cancel Rate a dash?

A dash means there were no orders at all in the selected period, so there is nothing to measure. As soon as the period contains orders, the tile shows a percentage (marked Provisional while the sample is small).

Why do older periods show no cancellations?

Cancellation recording began on a fixed start date. Any period that ends before that date has no history to show - it reads "Before cancellation recording started", which is different from "zero cancellations".

Why is the order value marked "est." or missing?

Amazon zeroes an order's total when it is cancelled, so for most cancellations (especially FBA) there is no reported value left. When we can, we show an estimate based on the item's current listing price (tagged est.); otherwise the value is a dash. An estimate is not the amount the buyer paid.

Where are the quantities?

Amazon zeroes the quantity on a cancelled order, so showing a number would be misleading. The page deliberately omits quantity for cancelled orders.

💡 Tips

• Watch the fulfilment split, not just the total - FBM and FBA spikes usually have very different causes. The Channel filter isolates each.

• Treat a dominant Most Cancelled SKU as your first investigation target; single-product problems are the quickest wins.

• Remember the est. tag when reading order values - it is a listing-price estimate, useful for rough scale but never a real sales figure.

• Hide the columns you do not need and export the rest - the CSV follows exactly what you have on screen.

➡️ What's Next?

• Refunded Orders - refunds and FBM incoming returns, with financial impact.

• Returned Orders - FBA returns with warehouse condition and return reason.

• Orders Analytics - trends and comparisons across your whole order book.