> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/dashboard-and-analytics/dashboard-overview/cancel-orders.md).
# Cancel Orders
See every order Amazon reported as cancelled, the share of your orders it represents, which SKUs cancel most, and an estimated value for cancellations Amazon zeroed out - all in one read-only page.
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**Difficulty:** ๐ข Beginner ยท **Reading time:** \~8 min
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## ๐ Overview
The **Cancel Orders** page gives you a clear view of the orders Amazon reported as **cancelled** - how many there were, what share of your orders they represent, which products cancel most often, and roughly what each cancelled order was worth.
It counts **all** cancellations in the period, whether the **buyer** cancelled, **you** cancelled, or Amazon cancelled on your behalf.
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**This is not Amazon's official pre-fulfilment cancel rate.** Amazon measures your account against a **pre-fulfilment cancellation rate** (seller-caused, seller-fulfilled orders only, rolling 7 days, policy target below 2.5%). The Cancel Orders page is a broader, seller-side view of **every** cancellation across all fulfilment channels. Use it to spot trends and problem SKUs - not as the number Amazon grades your account health on.
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**Where the data comes from:** Amazon notifies SellerMagnet whenever an order's status changes to Canceled. We record each cancellation (date, marketplace, fulfilment channel, items, and any value Amazon still reports) at the moment it happens. Recording began on a fixed start date - see the [recording-since caveat](#recording-since-and-early-periods) below - so periods before that date show no history.
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## ๐ Where to find it
**Cancel Orders** lives in the left sidebar under the **Orders Overview** group, alongside Orders, Ordered Products, Refunded Orders, and Analytics. Its icon is a **circle-slash** (๐ซ). It is available to every account.
## ๐๏ธ Filters and toolbar
A filter bar sits above the numbers:
| Control | What it does |
| -------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Marketplace** | Defaults to **All Marketplaces**. Each option carries its country flag, and the list is narrowed to only the marketplaces your project actually sells on. |
| **Period** | **Yesterday**, **Last 7 Days**, **Last 30 Days** (default), **This Month**, **Last Month**, **Last 6 Months**, or **Last 12 Months**. |
| **Channel** | **All channels** (default), **FBA**, or **FBM (merchant)**. Scopes **both** the tiles and the table to that fulfilment channel. |
| **Search** | A free-text box ("Search order, product, SKUโฆ") that filters the rows currently loaded on the page. |
| **Columns** | Show or hide table columns (Order, Marketplace, SKU / ASIN, Status Before, Fulfilment, Order Value). Your choice is saved as your default view. |
| **Export** | Downloads the visible rows and visible columns as **CSV**. |
| **Updated HH:MM:SS** | A timestamp on the right showing when the figures last refreshed. |
## ๐ Key metrics
Four tiles summarize the selected period:
| Tile | What it shows |
| ---------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Cancel Rate** | The share of orders **placed in the period** that were cancelled, for example `2.34%`. Marked **Provisional** while the sample is small (see below). |
| **Cancelled Orders** | The number of cancellations that **happened** in the period. |
| **Fulfilment** | Two badges - **FBA {n}** and **FBM {n}** - splitting cancellations by fulfilment channel. |
| **Most Cancelled SKU** | Your single most-cancelled SKU, with a "{n} cancelled orders" note. |
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**Cancel Rate vs Cancelled Orders - why the two can differ.** The **Cancelled Orders** tile counts cancellations by **when they happened**. The **Cancel Rate** is a cohort figure: of the orders **placed** in the window, how many were later cancelled. An order placed just before the window but cancelled inside it counts toward "Cancelled Orders" but not toward the rate's denominator, so the two numbers do not always line up. When they differ, the rate note reads "{c} of {n} orders placed in this period".
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### Provisional rates
A percentage is only stable over a real sample and a real window, so the Cancel Rate tile tells you how much to trust it:
* **Confident** - with at least **50 orders** in the period **and** a window of at least **7 days**, the tile shows the percentage with a plain note such as "of {n} orders".
* **Provisional** - below either bar, the tile **still shows the real percentage**, but adds an amber **Provisional** chip and the note "{c} of {n} orders since {date} - too few to be stable yet". Hover the chip for the explanation: "Fewer than 50 orders or less than 7 days of recorded history. The figure is real, but one more cancellation can still move it noticeably."
* **A dash (`-`)** appears only when there were **no orders at all** in the period, with the note "No orders in this period - nothing to measure yet".
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**Read a Provisional rate as a direction, not a verdict.** It is the true figure for the orders recorded so far - it just has little weight behind it. Wait for the chip to disappear before treating the percentage as a settled number.
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## ๐ The cancellations table
Each cancelled order is one row:
| Column | What it shows |
| ----------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Cancelled** | The date and time Amazon cancelled the order. |
| **Product** | Thumbnail and title of the item (with "+N more" when the order had several items). Reads "Not in your catalogue" if the product has since left your catalogue. |
| **Order** | The Amazon order ID. It deep-links to the order in Seller Central when the marketplace domain is a validated `amazon.*` host. |
| **Marketplace** | The country flag and marketplace name. |
| **SKU / ASIN** | The SKU, with the ASIN beneath it, per item. |
| **Status Before** | The order's status just before it was cancelled. Reads "Cancelled before import" when the order was never stored locally as a live order. |
| **Fulfilment** | An **FBA** or **FBM** badge, or `-` when unknown. |
| **Order Value** | What the order was worth - see [Order value and estimates](#order-value-and-estimates) below. |
The table is server-side paged, with a **rows-per-page** control (25 / 50 / 100 / 250, default 50) and "Showing {from}-{to} of {total}". Every reload shows a brief skeleton while the rows refresh.
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**Two things you will not see, on purpose:** cancelled orders show **no quantity** (Amazon zeroes the quantity on cancellation, so any number would be misleading), and order values are **never summed** into a total (your cancellations can span several currencies).
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### Order value and estimates
Amazon **zeroes the order total** when an order is cancelled - and on FBA, where Amazon does the cancelling, the value is almost always gone. So the **Order Value** column shows one of three things, always formatted to two decimals:
* **A reported value** - `{amount} {currency}` - when Amazon still reported one (most common on merchant-fulfilled orders).
* **An estimate** - `~ {amount} {currency}` with a small **est.** tag - when Amazon reported nothing. The estimate is the **current listing price** of the items still in your catalogue, treated as quantity 1. Hover it for the full explanation: it is the current listing price, an estimate, **not** what the buyer was charged. If only some items are still priced, the tooltip notes the estimate covers only those items and the real order was worth at least that much. If Amazon reported no currency either, the tooltip adds "Amazon did not report a currency for this order."
* **A dash (`-`)** when nothing is known.
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**An "est." value is a current-listing-price estimate, never the amount charged.** It exists so a cancelled FBA order is not blank, not to report revenue. Do not treat it as a real sale figure.
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## ๐
Recording-since and early periods
Cancellation history starts on a fixed **recording-since** date (the day this capture went live). Two things follow from that:
* When your selected period reaches back before that date, a blue banner reads **"Cancellations recorded since {date}."** and, if the period reaches even further back, adds "The selected period reaches further back, so these figures cover {date} onwards."
* When a period ends **entirely before** the recording-since date, every tile shows `-`, the **Cancel Rate** and **Cancelled Orders** notes read **"Not recorded yet"**, and the table shows "Before cancellation recording started" - this is a genuine no-history state, not zero cancellations.
## ๐ชง What an empty page is telling you
The page distinguishes between "nothing happened" and "nothing to show", so read the title:
| State | Meaning |
| ------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------- |
| **No cancellations in this period** (green tick) | Orders existed and none of them were cancelled - the good outcome. |
| **No cancellations for this filter** / **No cancellations for this channel** | Your marketplace or channel filter matched nothing; the text suggests switching back to All Marketplaces or All channels. |
| **No orders on this marketplace** / **No orders on this channel** / **No orders in this period** | There were no orders at all in that scope, so there is nothing to measure. |
| **Before cancellation recording started** | The period ends before the recording-since date (see above). |
| **Cancellation data is unavailable** / **Could not load cancellations** | A read failed - this is not zero. A **Try again** button reloads. |
| **No Amazon account connected** | Connect an Amazon account first. |
## โ Help drawer
The **?** help drawer on this page has a short hero plus four cards you can read without leaving the page: **Cancel rate**, **Order values and estimates**, **Status before cancellation**, and **Filters and recording window**.
## ๐งญ Reading the page
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### Pick a period and marketplace
Start with **Last 30 Days**, All Marketplaces, All channels. Note the **Cancelled Orders** count and the **Cancel Rate** - and whether it is still marked Provisional.
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### Check the fulfilment split
A cancellation spike that is almost all **FBM** points at your own fulfilment or stock; an **FBA**-heavy spike is usually buyer-side or Amazon-side. Use the **Channel** filter to look at each side on its own.
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### Open the Most Cancelled SKU
If one SKU dominates, filter your thinking around it - a listing, pricing, or availability problem on a single product is the most fixable cause.
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### Scan the table for patterns
Search or scroll the rows for repeated products, marketplaces, or "Status Before" values. A cluster of the same "Status Before" can reveal where in the flow orders drop out.
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## โ FAQ
Is this the cancel rate Amazon uses for account health?
No. Amazon's official metric is the **pre-fulfilment cancellation rate** - seller-caused cancellations on seller-fulfilled orders only, over a rolling 7 days, with a policy target below 2.5%. That figure is measured by Amazon and shown on your account health surfaces. The Cancel Orders page is a broader seller-side view of **all** cancellations (buyer, seller, and Amazon; FBA and FBM). The two will not match, and that is expected.
Why is my Cancel Rate marked "Provisional"?
Because the sample is still small: fewer than **50 orders** in the period, or less than **7 days** of recorded history. The percentage shown is real, but a single extra cancellation can still move it noticeably. The chip disappears on its own once the period has enough orders and days behind it.
Why is my Cancel Rate a dash?
A dash means there were **no orders at all** in the selected period, so there is nothing to measure. As soon as the period contains orders, the tile shows a percentage (marked Provisional while the sample is small).
Why do older periods show no cancellations?
Cancellation recording began on a fixed start date. Any period that ends before that date has no history to show - it reads "Before cancellation recording started", which is different from "zero cancellations".
Why is the order value marked "est." or missing?
Amazon zeroes an order's total when it is cancelled, so for most cancellations (especially FBA) there is no reported value left. When we can, we show an estimate based on the item's **current listing price** (tagged **est.**); otherwise the value is a dash. An estimate is not the amount the buyer paid.
Where are the quantities?
Amazon zeroes the quantity on a cancelled order, so showing a number would be misleading. The page deliberately omits quantity for cancelled orders.
## ๐ก Tips
* Watch the **fulfilment split**, not just the total - FBM and FBA spikes usually have very different causes. The **Channel** filter isolates each.
* Treat a dominant **Most Cancelled SKU** as your first investigation target; single-product problems are the quickest wins.
* Remember the **est.** tag when reading order values - it is a listing-price estimate, useful for rough scale but never a real sales figure.
* Hide the columns you do not need and export the rest - the CSV follows exactly what you have on screen.
## โก๏ธ What's Next?
* [Refunded Orders](/dashboard-and-analytics/dashboard-overview/refunded-orders.md) - refunds and FBM incoming returns, with financial impact.
* [Returned Orders](/dashboard-and-analytics/dashboard-overview/returned-orders.md) - FBA returns with warehouse condition and return reason.
* [Orders Analytics](/dashboard-and-analytics/dashboard-overview/orders-analytics.md) - trends and comparisons across your whole order book.