> For the complete documentation index, see [llms.txt](https://docs.sellermagnet.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sellermagnet.com/dashboard-and-analytics/dashboard-overview.md).

# Dashboard Overview

Your central command center for monitoring Amazon business performance in real time. Track sales, profit, orders, refunds, margins, and ROI across all marketplaces from a single view.

{% hint style="info" %}
**Difficulty:** 🟢 Beginner · **Reading time:** \~15 min
{% endhint %}

{% embed url="<https://www.youtube.com/watch?v=0ln4EwZrB5o>" %}

{% hint style="success" icon="rocket" %}
**Open this page in your dashboard:** [**Go to Dashboard Overview →**](https://dashboard.sellermagnet.com/dashboard)
{% endhint %}

The SellerMagnet Dashboard Home is the first screen you see after logging in. It consolidates every critical metric, from today's sales to long-term profitability trends, into a single, scannable interface. Whether you sell on one marketplace or twenty, this page gives you the real-time pulse of your Amazon business.

> The Dashboard refreshes automatically when you log in. You can also trigger a manual refresh at any time by clicking the **Refresh** button (the circular-arrows icon) in the header of the orders table at the bottom of the page - one button that reloads the whole screen.

![SellerMagnet Dashboard Overview](https://4139654583-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fih2knSvVpBcq5rIeXVjM%2Fuploads%2Fgit-blob-b0723a722fc682e21ca8eb31a9fa88c2f2c2b474%2Fdashboard-home.png?alt=media)

***

## 🎥 Video Walkthrough

{% hint style="info" %}
**Video tutorial coming soon.** A full guided walkthrough of this feature will be available here shortly.
{% endhint %}

***

## 🗂️ Page Layout Summary View

The Dashboard Home is organized into distinct sections, each serving a specific analytical purpose:

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>Today's Snapshot</strong></td><td>Left column, top card</td><td>Two live headlines for the current day - Gross Sales Volume and Profit - each with a vs-yesterday sub-line, plus Orders and Refunds mini-tiles</td><td></td></tr><tr><td><strong>Order Type (FBA/FBM split bar)</strong></td><td>Left column, below Today</td><td>Slim horizontal bar showing the split between Fulfilled by Amazon and Fulfilled by Merchant orders</td><td></td></tr><tr><td><strong>Top Products</strong></td><td>Left column, bottom card</td><td>Your top three products by net sales, with a "View all products" link</td><td></td></tr><tr><td><strong>Statistics Panel</strong></td><td>Center column (large card)</td><td>Gross sales, net sales, VAT due, profit, plus eight KPI tiles for a selectable date range, with the main chart below</td><td></td></tr><tr><td><strong>Main Chart</strong></td><td>Below the Statistics KPIs</td><td>Stacked cost-decomposition bar chart: net sales stacked against each cost category, with the day's Net Profit shown on hover</td><td></td></tr><tr><td><strong>Seller Performance</strong></td><td>Right rail, top card</td><td>Account Health Rating (AHR) and health metrics pulled from Amazon Seller Central</td><td></td></tr><tr><td><strong>Return Rate</strong></td><td>Right rail</td><td>Three tiles: return Rate, average gross refund, and average net refund</td><td></td></tr><tr><td><strong>Reviews</strong></td><td>Right rail</td><td>Latest customer reviews and average rating, per default marketplace</td><td></td></tr><tr><td><strong>Amazon Payouts</strong></td><td>Right rail, bottom card</td><td>Current balance and next expected disbursement with a history chart</td><td></td></tr><tr><td><strong>Orders Table</strong></td><td>Bottom section</td><td>Full sortable, paginated table of recent orders with inline breakdown</td><td></td></tr><tr><td><strong>Products Table</strong></td><td>Bottom section (tab)</td><td>Ordered products view with per-product metrics</td><td></td></tr><tr><td><strong>Refunds Table</strong></td><td>Bottom section (tab)</td><td>Refunded orders with refund-specific columns</td><td></td></tr><tr><td><strong>Breakdown Panel</strong></td><td>Right side panel (toggle)</td><td>Detailed financial breakdown for a selected order or the entire date range</td><td></td></tr></tbody></table>

***

## Today's Snapshot

The **Today** card at the top of the left column provides an instant read on your current-day performance. It leads with **two headline numbers side by side** - your **Gross Sales Volume** and your **Profit** for today - each with a small **vs-yesterday** sub-line so you can see at a glance whether today is running ahead of or behind the same point yesterday. Below the headlines sit two mini-tiles for **Orders** and **Refunds**, each linking straight to the matching page.

### Metrics Displayed

| Metric                 | Description                                                                                                                                                     | Example      |
| ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------ |
| **Gross Sales Volume** | Total revenue from all orders placed today, incl. VAT, before Amazon fees, product costs and refunds - with a vs-yesterday sub-line                             | EUR 2,847.32 |
| **Profit**             | Today's net sales minus Amazon fees, product costs (COG) and refunds (plus a smoothed share of account-level costs when enabled) - with a vs-yesterday sub-line | EUR 612.40   |
| **Orders**             | Number of individual orders received today (mini-tile, links to Orders)                                                                                         | 47           |
| **Refunds**            | Number of refund transactions processed today (mini-tile, links to Refunds)                                                                                     | 3            |

{% hint style="success" icon="rocket" %}
**Pro Tip:** Check the Today card first thing each morning to compare against your daily average. If orders are significantly below your 30-day average by midday, investigate whether a listing has been suppressed or a [PPC campaign](/ppc-management-beta/ppc-manager-overview.md) has paused.
{% endhint %}

***

## Order Type Breakdown (FBA vs. FBM)

Directly below the Today card, a **slim horizontal split bar** shows the distribution of your orders between FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant). The bar fills proportionally from each side, with the FBA and FBM shares labelled beneath it, so you can read the balance at a glance without a legend.

### Why This Matters

| Scenario    | What It Tells You                                                                     |
| ----------- | ------------------------------------------------------------------------------------- |
| 90%+ FBA    | You are heavily dependent on Amazon's fulfillment; monitor IPI score and storage fees |
| 50/50 split | Diversified fulfillment; ensure FBM shipping times remain competitive                 |
| 90%+ FBM    | Consider shifting high-velocity SKUs to FBA for Buy Box advantage                     |

***

## 🏆 Top Products

At the bottom of the left column, the **Top Products** card lists your **top three products by net sales** for the selected period, each with its thumbnail, title, and net-sales figure. A **View all products** link at the foot of the card jumps to the full [Products](/dashboard-and-analytics/dashboard-overview/products-management.md) view when you want the complete ranking.

***

## 📊 Statistics Panel

The Statistics Panel is the most data-rich section of the Dashboard Home. It occupies the large **center column** of the page (between the left column and the right rail) and contains:

### Marketplace and Date Range Selectors

At the top of the Statistics Panel, two dropdowns let you filter all displayed data:

**Marketplace Selector:**

| Option                 | Behavior                                                      |
| ---------------------- | ------------------------------------------------------------- |
| All Marketplaces       | Aggregates data across every connected Amazon marketplace     |
| Individual Marketplace | Filters to a single marketplace (e.g., Amazon.de, Amazon.com) |

**Date Range Selector:**

| Option         | Period Covered                                        |
| -------------- | ----------------------------------------------------- |
| Today          | Current calendar day                                  |
| Yesterday      | Previous calendar day                                 |
| Last 7 Days    | Rolling 7-day window                                  |
| Last 30 Days   | Rolling 30-day window                                 |
| This Month     | 1st of current month to today                         |
| Last Month     | The full previous calendar month                      |
| This Year      | January 1st to today                                  |
| Last 6 Months  | Rolling 6-month window                                |
| Last 12 Months | Rolling 12-month window                               |
| Last Year      | Full previous calendar year                           |
| Custom         | Opens a date picker for any arbitrary start/end range |

{% hint style="warning" %}
When using **Custom** date ranges spanning more than 12 months, the chart may become dense. For long-term trend analysis, consider using the **Last 12 Months** or **Last Year** presets for cleaner visualization.
{% endhint %}

### Trends (Period Comparison)

Next to the selectors is a **Trends** pill that toggles comparison on and off. **Click the Trends pill to turn on comparison delta badges** - small +/- % chips that appear next to each KPI tile. When enabled, the Dashboard fetches a comparison and each badge shows how that metric changed versus it.

Trends can compare against **another time period** or against **another marketplace**:

| Comparison mode               | What it compares against                                                                                                      |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| **Previous period** (default) | The equivalent window immediately before your selected range                                                                  |
| **Same period last year**     | The same date window one year earlier (year-over-year)                                                                        |
| **Custom range**              | A comparison window you choose                                                                                                |
| **Another marketplace**       | Puts your marketplaces side by side for the same period, in a per-marketplace matrix with a Δ versus the baseline marketplace |

{% hint style="success" icon="rocket" %}
**Pro Tip:** Turn on **Trends** with the **Same period last year** mode for a fair seasonal benchmark, this strips out normal seasonal swings (e.g., January returns or Prime Day spikes) that make a plain previous-period comparison misleading. Switch it to **Another marketplace** when you want to see which storefront is really carrying your profit.
{% endhint %}

### Forecast Toggle

Next to the Trends pill is a **Forecast** pill. Turning it on reveals a **snapshot strip** across the top of the page and adds a **month-end forecast** to the chart. The snapshot strip lays out five periods at a glance:

| Snapshot cell      | What it shows                                                                          |
| ------------------ | -------------------------------------------------------------------------------------- |
| **Today**          | Sales so far today                                                                     |
| **Yesterday**      | Yesterday's total                                                                      |
| **This Month**     | Month-to-date total                                                                    |
| **Month Forecast** | Projected month-end total (carries a **Forecast** badge and a **confidence** read-out) |
| **Last Month**     | The previous month's total, for context                                                |

With Forecast on and a month-to-date range selected, the main chart also draws **faded forecast bars** for the remaining days of the month, separated from the actual bars by a dashed **Forecast** divider line, so you can see the projected shape of the rest of the month.

### KPI Cards

Beneath the headline financial numbers, **eight mini-tiles** display the core metrics for the selected period. On wide screens they sit in one compact row; on narrower screens they wrap 4 + 4.

| KPI tile             | Metric                                                                         |
| -------------------- | ------------------------------------------------------------------------------ |
| **Orders**           | Total number of orders (links to Orders)                                       |
| **Refunds**          | Total number of refunds (links to Refunds)                                     |
| **Margin**           | Average profit margin percentage                                               |
| **ROI**              | Average return on investment percentage                                        |
| **Units Sold**       | Total units ordered in the period (one order can contain several units)        |
| **Avg. Order Value** | Average customer-paid value per order (incl. VAT and shipping)                 |
| **Amazon Fees**      | All Amazon fees for the period (referral, FBA, storage, ...) excl. VAT on fees |
| **Profit / Order**   | Net Profit divided by the number of orders                                     |

#### Health Bands (Tiered KPI Pills)

The **Margin**, **ROI**, and **Refund Rate** values are shown as tiered pills that change color based on the value, so you can read business health at a glance without doing the math. Hover any banded pill for a tooltip that explains the bands.

| Metric                            | 🟢 Good     | 🟡 Watch | 🔴 Low / High |
| --------------------------------- | ----------- | -------- | ------------- |
| **Margin** (higher is better)     | 15% or more | 8-15%    | under 8%      |
| **ROI** (higher is better)        | 25% or more | 10-25%   | under 10%     |
| **Refund Rate** (lower is better) | 3% or less  | 3-6%     | above 6%      |

The tooltips read, for example:

> **Margin:** *Net Profit divided by gross revenue (incl. shipping). Good: 15% or more / Watch: 8-15% / Low: under 8%.*
>
> **ROI:** *Net Profit divided by product costs (COG), over orders with known costs. Good: 25% or more / Watch: 10-25% / Low: under 10%.*

{% hint style="info" %}
The Refund Rate band is inverted, a **green** pill means a low (healthy) refund rate, while red flags a refund rate above 6% that warrants investigation.
{% endhint %}

### Financial Summary

Above the KPI cards, four headline numbers provide the financial picture:

| Metric                 | Description                                                 |
| ---------------------- | ----------------------------------------------------------- |
| **Gross Sales Volume** | Total revenue before any deductions                         |
| **Net Sales Volume**   | Revenue after Amazon fees, refunds, and adjustments         |
| **VAT Due**            | Estimated Value Added Tax liability for the period          |
| **Profit**             | Net profit after all costs (COGS, fees, shipping, expenses) |

### COGS Coverage Banner

When some of your recent orders have no product cost (COG) on file, an amber **COGS coverage banner** appears just above the chart. It tells you how much of your order flow is missing costs and offers an **Add product costs** link straight to the [Products](/dashboard-and-analytics/dashboard-overview/products-management.md) page, so your Profit, Margin, and ROI can be based on complete data. You can dismiss the banner with the **×** once you have handled it.

### Main Chart

The interactive chart below the KPI tiles is a **stacked cost-decomposition bar chart**. For each day (or week/month), it stacks your **Sales Volume (Net)** against every cost category that eats into it, so a single bar tells the whole story of where the money went. Each series has its own colour:

| Series                    | Colour      | What it is                                               |
| ------------------------- | ----------- | -------------------------------------------------------- |
| **Sales Volume (Net)**    | Blue        | Net revenue (excl. VAT) - the income the bar starts from |
| **VAT Due**               | Dark blue   | VAT contained in the period's sales                      |
| **Cost of Goods (COG)**   | Orange      | Product cost pulled from your batches                    |
| **Amazon Fees**           | Purple      | Referral, FBA, storage and other Amazon fees             |
| **PPC / Ad Spend**        | Teal        | Advertising cost                                         |
| **FBM Shipping Cost**     | Brown       | Your own shipping cost on FBM orders                     |
| **FBM Return Shipping**   | Light brown | Return-shipping cost on FBM orders                       |
| **General Expenses**      | Gray        | Account-level expenses you track yourself                |
| **Amount Refunded (Net)** | Red         | Net value refunded                                       |
| **VAT Refunded**          | Dark red    | VAT returned on refunds                                  |

Cost series that are zero across the whole period (for example PPC or General Expenses on accounts that do not use them) drop out entirely, keeping the chart and legend clean.

You can:

* **Hover** over any bar to see the exact value for each series, plus that bar's **Net Profit** in the tooltip footer (net of everything above, and excluding VAT, which is collected for the tax authority rather than kept as profit)
* **Click** a series name in the legend to toggle it on or off - the axis rescales to what is left
* **Click** a bar to filter the orders table below to that specific day/month
* The chart automatically adjusts its time granularity based on your selected date range

{% hint style="success" icon="rocket" %}
**Pro Tip:** Watch the height of the coloured cost blocks relative to the blue income block. If sales are climbing but the Amazon Fees, COG, or PPC blocks are growing faster, your Net Profit (in the tooltip) can shrink even as revenue rises - that is your cue to check batch costs, ad spend, or return rates.
{% endhint %}

***

## 👤 Seller Performance, Return Rate, and Reviews

The **right rail** stacks four cards - Seller Performance, Return Rate, Reviews, and Amazon Payouts:

### Seller Performance

Displays key Amazon Seller Central health metrics:

| Metric                      | Healthy Target | Warning Level                 |
| --------------------------- | -------------- | ----------------------------- |
| Order Defect Rate (ODR)     | < 1%           | > 1% triggers account risk    |
| Late Shipment Rate          | < 4%           | > 4% impacts account health   |
| Pre-Fulfillment Cancel Rate | < 2.5%         | > 2.5% impacts account health |

### Return Rate

The Return Rate card shows **three tiles**:

| Tile          | Description                                                                                          |
| ------------- | ---------------------------------------------------------------------------------------------------- |
| **Rate**      | Refunded orders divided by all orders in the period (Good: 3% or less / Watch: 3-6% / High: over 6%) |
| **Avg gross** | Average value refunded per refunded order, gross (incl. VAT)                                         |
| **Avg net**   | Average value refunded per refunded order, net (excl. VAT)                                           |

### Reviews

The Reviews card surfaces your latest customer feedback and average rating. A **Default marketplace** chip in the card corner is a reminder that reviews are pulled per the default marketplace set on each Amazon connection - click it to jump to **Settings → Connections** to change which marketplace a connection uses.

| Metric             | Description                                                                   |
| ------------------ | ----------------------------------------------------------------------------- |
| **Average Rating** | Average star rating across the pulled reviews                                 |
| **Latest reviews** | The most recent customer reviews for your products on the default marketplace |

{% hint style="danger" %}
If your **Order Defect Rate** exceeds 1%, Amazon may suspend your selling privileges. Monitor this metric daily and address any customer complaints immediately.
{% endhint %}

***

## 💳 Amazon Payouts

The Payouts widget shows:

* **Next expected payout**, emphasized in a highlighted (amber) hero tile so the most important number stands out
* **Recent payout history** displayed as a mini chart
* A **cadence** indicator describing your typical payout cycle
* **Info tooltips** (the small circle-info icons) that explain how the figures are derived
* A **Details** button that opens the full **Payouts History** modal

### Payout Breakdown → Transactions

A payout's breakdown links straight into your fee data. Each breakdown entry includes a **View in Transactions** link that opens the [Transactions](/dashboard-and-analytics/dashboard-overview/transactions.md) page pre-filtered to that payout's date window, so you can drill from "Amazon paid me X" down to the exact fees and charges behind it.

{% hint style="info" %}
The breakdown groups a payout into buckets such as **product sales, promotions, refunds, Amazon fees, FBA fees, ads spend,** and **other**. Use **View in Transactions** when a payout looks smaller than expected, the Transactions page shows the underlying line items for that period.
{% endhint %}

***

## Orders, Products, and Refunds Tables

![Orders Analytics sub-view: drill into trends, channels, and totals](https://4139654583-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fih2knSvVpBcq5rIeXVjM%2Fuploads%2Fgit-blob-f1618b6fb6b1566338fd4cb901b0b74bfedf4b2d%2Forders-analytics.png?alt=media)

The bottom section features a **tabbed table interface** with three views:

### Tab Switching

| Tab          | What It Shows                                   |
| ------------ | ----------------------------------------------- |
| **Orders**   | Individual order records with financial details |
| **Products** | Aggregated product-level view of ordered items  |
| **Refunds**  | Refunded order records with refund amounts      |

### Orders Table Columns

| Column          | Description                                                                                |
| --------------- | ------------------------------------------------------------------------------------------ |
| **(checkbox)**  | Select a row (or all rows) for bulk actions such as tagging                                |
| **Fulfillment** | FBA or FBM indicator                                                                       |
| **Order**       | The Amazon order ID                                                                        |
| **Products**    | Product name/title with thumbnail image                                                    |
| **Unit Price**  | Per-unit selling price                                                                     |
| **Units**       | Number of units in the order                                                               |
| **Refunded**    | Refund amount, if any (hidden by default)                                                  |
| **Total**       | Order total                                                                                |
| **Cost**        | Product cost (COGS) allocated to this order from your purchase batches (hidden by default) |
| **Profit**      | Calculated profit per order                                                                |
| **Margin**      | Profit margin percentage                                                                   |
| **ROI**         | Return on Investment percentage                                                            |
| **(breakdown)** | The chart-pie icon in the last column opens the side breakdown panel for that order        |

{% hint style="info" %}
**Refunded** and **Cost** are **hidden by default**. Turn them on (and hide any column you do not need) with the column chooser described below.
{% endhint %}

### Column Chooser and Saved View

**Right-click the orders-table header** to open the **column chooser**, where you can show or hide the Fulfillment, Unit Price, Units, Refunded, Total, Cost, Profit, Margin, and ROI columns. Your choice is remembered as **your default view** - it is saved per user and follows you across devices, so the table looks the same next time you log in from anywhere. A **Reset to default** option restores the original layout.

### Table Features

* **Search:** Type any product name, ASIN (Amazon Standard Identification Number), or SKU (Stock Keeping Unit) to filter the table instantly
* **Sort:** Click a sortable column header to sort ascending/descending
* **Pagination:** Navigate through pages; adjust items per page
* **Refresh:** The circular-arrows button in the table header reloads the dashboard
* **Breakdown Button:** Click the chart-pie icon in the last column (or table header) to open the side breakdown panel

{% hint style="info" %}
The **Breakdown Panel** on the right side gives you a detailed financial decomposition for any selected order or for all orders in the current view. It includes Amazon fees, COGS, shipping costs, and net profit calculations.

**How to read it:** the line items sum down to **Net Profit** - revenue at the top, each deduction (fees, promotions, COGS, expenses) subtracted below it, and the final figure at the bottom.
{% endhint %}

### Order Row Badges

The Home **Orders** tab shows the **same order-row badges and status pills** as the full Orders page - the blue **Ads** pill, green **Repricer** pill, amber **currency/FX** chip, the business-order info icon, FBA/FBM fulfillment tags, and the refund/return status pills (**Refunded**, **Partially Refunded**, **Incoming Refund**, **Return Started**) with their live carrier-tracking **Track** button.

{% content-ref url="/pages/nyA0VpPgo3x5qsCLMF26" %}
[Orders Overview](/dashboard-and-analytics/dashboard-overview/orders-overview.md)
{% endcontent-ref %}

For the full legend - every badge's color, icon, tooltip, and the Ads-badge confidence tiers - see **Order Row Badges & Status Pills** on the [Orders Overview](/dashboard-and-analytics/dashboard-overview/orders-overview.md) page.

### Repricer Insight Chip

When you have an active Repricer, a small insight chip appears **above the Home orders table** summarizing how much of your order flow the Repricer touched, e.g. *"{n} of {m} orders repriced."* Unlike the per-row badge, this count covers the **whole selected timeframe**, not just the rows currently loaded in the table.

{% hint style="info" %}
The chip only appears when a Repricer was active during the selected period. Hover it for the point-in-time explanation: an order counts as **Repriced** when your Repricer was actively managing the price of one of its products on that marketplace **at the moment the order was placed** (reconstructed from the Repricer's activation history).
{% endhint %}

***

## 🎯 Action Center (Smart CTAs)

Near the top of the Home page, the **Action Center** surfaces context-aware call-to-action cards that point you to the next thing worth doing. The cards are generated from your live account state, so the Action Center is empty when nothing needs attention and fills in as signals appear.

Typical cards include:

| Card                           | Triggered by                                                                     |
| ------------------------------ | -------------------------------------------------------------------------------- |
| **Pending reimbursements**     | Lost & Found has reimbursement claims ready (or going stale) to file with Amazon |
| **Inventory / restock alerts** | A product is forecast to run low or stock out soon                               |
| **PPC approvals**              | Your PPC autopilot has actions waiting for your approval                         |
| **Account health**             | Your Account Health Rating has dropped into a warning band                       |

{% hint style="success" icon="rocket" %}
**Pro Tip:** Treat the Action Center as your daily to-do list. Clearing its cards each morning keeps reimbursements filed on time, inventory restocked, and PPC approvals from piling up.
{% endhint %}

***

## 🩺 Seller Performance & Account Health

The **Seller Performance** card surfaces your **Account Health Rating (AHR)** on a **0-1000 scale**, with a status band that changes color so you can read account health at a glance:

| Band            | AHR range | Meaning                                          |
| --------------- | --------- | ------------------------------------------------ |
| 🟢 **Healthy**  | 200-1000  | Your account is in good standing                 |
| 🟡 **At Risk**  | 100-199   | Issues are accumulating; review and resolve them |
| 🔴 **Critical** | 0-99      | Urgent - your selling privileges may be at risk  |

A **Details** button opens the **Seller Performance History** modal, where you can review how your rating has moved over time alongside the underlying health metrics.

### On-Time Delivery (OTDR) & Late-Shipment Alerts

{% hint style="info" %}
There is **no standalone OTDR card** on the Home page. On-time-delivery / late-shipment detail lives inside the **Seller Performance History** modal: open it from the **Details** button on the Seller Performance card to see a **per-order OTDR breakdown** showing which FBM orders are dragging your On-Time Delivery Rate down.
{% endhint %}

#### Live Carrier Status (Beta) - Verify On-Time Delivery

Inside the OTDR breakdown table, every order row that carries a **tracking number** shows a small **Fetch status** button (satellite-dish icon). Clicking it opens the **Live carrier status** modal (marked **Beta**) with a **Fetch live status** button - nothing is fetched until you click, so you stay in control of carrier lookups.

When you fetch, SellerMagnet pulls the order's **live delivery state** directly from the carrier and shows:

| Field                      | What it tells you                                         |
| -------------------------- | --------------------------------------------------------- |
| **Status badge**           | Delivered / In Transit / Pending / Exception              |
| **Carrier & service**      | The courier and service level handling the parcel         |
| **Ship & delivered dates** | When the parcel left and when it arrived                  |
| **Transit days**           | How long the shipment took door-to-door                   |
| **Route**                  | Origin → destination (with country flags)                 |
| **Latest event**           | The most recent carrier scan                              |
| **Timeline**               | The full history of carrier scans for the tracking number |

The modal also prints a plain-language **verdict** comparing the promised date with the actual delivered date - **Delivered on time**, **Delivered late** (by N days), or **Awaiting delivery confirmation**.

{% hint style="success" icon="rocket" %}
**Pro Tip:** Use this to confirm whether an FBM order was *actually* delivered on time versus late - it verifies on-time delivery against the carrier's own scans, independent of Amazon's flag. This is separate from (but complements) the opt-in late-shipment email alert below: the alert warns you *before* a shipment goes late, while Live Carrier Status lets you audit what *already* happened.
{% endhint %}

Email alerts for late FBM shipments are **opt-in**. You can enable them from the toggle inside the OTDR breakdown, or from the late-shipment switch under **Settings → Notifications** - both control the same project-level flag and stay in sync. When enabled, SellerMagnet emails and notifies you about orders pending shipment past the 12h / 24h thresholds.

{% content-ref url="/pages/mFDigaHTVAfu4MnejXki" %}
[General Settings](/account-and-settings/settings.md)
{% endcontent-ref %}

{% content-ref url="/pages/SeThQ0Hu0ps7B1ktUwCr" %}
[Competitor Tracker & Notifications](/inventory-and-operations/alerts-notifications.md)
{% endcontent-ref %}

***

## Privacy Mode

The Dashboard supports a **Privacy Mode** toggle that blurs all sensitive financial data. This is useful when:

* Sharing your screen during a call
* Working in a public space
* Recording tutorials without exposing real numbers

Toggle Privacy Mode by clicking the **eye icon** in the top navigation bar. When active the icon switches to an **eye-slash** and turns purple. Numbers, tables, and breakdown panels are blurred with an 8px blur, and charts get a slightly stronger 10px blur. Your choice is remembered on this device, so Privacy Mode stays on until you switch it off.

***

## Product Batches (COGS Management)

From the Orders table, you can click on any product to open the **Product Batches Modal**, which allows you to:

1. **View existing batches** with purchase price, quantity, and date
2. **Create new batches** to record COGS for accurate profit calculation
3. **Edit batch details** if purchase costs change
4. **Delete batches** that were entered in error

### Per-Unit Cost Breakdown

A batch does not just carry a single price - you can record the full **per-unit cost breakdown**, so profit reflects everything a unit really costs to land:

| Field                    | What it captures                        |
| ------------------------ | --------------------------------------- |
| **Unit net cost**        | Base purchase price per unit (required) |
| **Unit tax cost**        | Tax paid per unit                       |
| **Unit shipping cost**   | Inbound shipping per unit               |
| **Unit payment fee**     | Payment-processing fee per unit         |
| **Unit customs cost**    | Import duty/customs per unit            |
| **Unit additional cost** | Any other per-unit cost                 |

You also set the **arrival date** and a **currency** (per batch), and give the batch a name and total unit count.

### Easy Mode (Flat Cost)

If a full breakdown is more than you need, an **easy-mode flat-cost panel** lets you enter a single all-in cost per unit instead. Toggling easy mode collapses the detailed batch fields.

### Apply Costs to Past Orders

When creating a batch, an **"Apply these costs to past unlinked orders"** toggle lets you skip recreating historical batches: the per-unit costs are applied to every past order item for that SKU that does not yet have a batch attached, and the batch capacity auto-expands to cover them. Because this recomputes historical accounting figures, SellerMagnet shows a **confirmation modal** first, spelling out the SKU, scope (all past orders without a batch), and that it recalculates **Profit, Margin, and ROI** for those orders. It is reversible - delete the batch from Manage Batches to undo.

### Other Controls

* **Sellable returns toggle** (top of the modal) - controls whether returned units are added back to sellable stock
* **Currency selector** - set the currency each batch was purchased in
* **Shipping-rate association** - link a saved shipping rule to the product so FBM shipping cost is applied automatically

### Stock Forecast

The batch modal includes an integrated **Stock Forecast** tool that projects:

| Forecast Metric    | Description                                                |
| ------------------ | ---------------------------------------------------------- |
| **Current Stock**  | Units currently available                                  |
| **Days Remaining** | Estimated days until stockout based on average daily sales |
| **Daily Usage**    | Average units sold per day over the last 30 days           |
| **Stockout Date**  | Projected date when stock will reach zero                  |

{% hint style="success" icon="rocket" %}
**Pro Tip:** Set up inventory alert rules (via the gear icon in the batch modal) to receive notifications when stock drops below your defined thresholds. You can configure rules for out-of-stock, low inventory, and restock-needed levels.
{% endhint %}

***

## 👣 Step-by-Step: Analyzing Your Daily Performance

{% stepper %}
{% step %}

### Log in

to SellerMagnet. The Dashboard Home loads automatically.
{% endstep %}

{% step %}

### Check the Today card

for current-day gross sales, orders, and refunds.
{% endstep %}

{% step %}

### Select your date range

in the Statistics panel (e.g., "Last 30 Days") to see trends.
{% endstep %}

{% step %}

### Choose a marketplace

or keep "All Marketplaces" selected for the full picture.
{% endstep %}

{% step %}

### Review the KPI cards

pay special attention to margin and ROI trends.
{% endstep %}

{% step %}

### Examine the main chart

for any unusual spikes or dips in revenue or profit.
{% endstep %}

{% step %}

### Scroll to the Orders table

and search for any product you want to investigate.
{% endstep %}

{% step %}

### Open the Breakdown panel

by clicking the pie chart icon to see the financial decomposition.
{% endstep %}

{% step %}

### Switch to the Products tab

for a product-level aggregation of the same data.
{% endstep %}

{% step %}

### Check the Refunds tab

to monitor returns and their financial impact.
{% endstep %}
{% endstepper %}

***

## 🎯 Real-World Scenario: Diagnosing a Profit Drop

**Situation:** Your gross sales increased by 15% this month, but net profit dropped by 8%.

**Step-by-step diagnosis on the Dashboard:**

1. Set the date range to **This Month** and compare against **Last Month** (note the margin and ROI values).
2. Open the **Breakdown panel** and review the Amazon fees total: did FBA fees increase?
3. Switch to the **Products tab** and sort by **Margin** ascending to find the lowest-margin products.
4. Check if any high-volume product has a margin below 10%: this is likely the cause.
5. Open the **Product Batches** for that product to verify COGS data is current.
6. Navigate to **Expenses** to check if any new recurring expense was added this month.

| Before Investigation           | After Investigation                                                                               |
| ------------------------------ | ------------------------------------------------------------------------------------------------- |
| "Sales are up, profit is down" | "Product X has 4% margin due to a COGS increase of EUR 2.30/unit that was not updated in batches" |

***

<details>

<summary><strong>⚠️ Common Mistakes to Avoid</strong></summary>

| Mistake                             | Why It Matters                                        | What to Do Instead                            |
| ----------------------------------- | ----------------------------------------------------- | --------------------------------------------- |
| Ignoring the Margin/ROI cards       | Revenue alone does not indicate business health       | Always check margin and ROI alongside sales   |
| Not setting up product batches      | Without COGS data, profit calculations are inaccurate | Enter batch/COGS data for every product       |
| Using only "Today" date range       | Single-day data is noisy and unreliable for trends    | Use 7-day or 30-day ranges for trend analysis |
| Forgetting to check refunds         | Returns silently erode profitability                  | Monitor the Refunds tab weekly                |
| Ignoring seller performance metrics | Account health issues can lead to suspension          | Check seller performance at least weekly      |

</details>

\## ✅ Best Practices

1. **Morning routine:** Check the Today card and compare against your 30-day daily average.
2. **Weekly review:** Switch to "Last 7 Days" and compare margin/ROI against the previous week.
3. **Monthly detailed analysis:** Use "This Month" to identify your top and bottom performers by margin.
4. **Keep COGS updated:** Whenever you reorder inventory, create a new batch with the current purchase price.
5. **Use Privacy Mode** when sharing your screen with VAs or service providers.
6. **Set inventory alert rules** for your top 20% of products by revenue.

***

## ❓ FAQ

<details>

<summary><strong>How often does the Dashboard data update?</strong></summary>

The Dashboard pulls data from Amazon's SP-API (Selling Partner API). Orders typically appear within 15-30 minutes of being placed. Financial data (fees, settlements) may take up to 24 hours to fully reconcile.

</details>

<details>

<summary><strong>Why does my "Profit" show as zero or negative?</strong></summary>

This usually means you have not entered COGS (Cost of Goods Sold) data for your products. Open the Product Batches modal for any product and add your purchase price. Profit is calculated as: Net Sales - Amazon Fees - COGS - Expenses.

</details>

<details>

<summary><strong>Can I view data for a single marketplace only?</strong></summary>

Yes. Use the **Marketplace Selector** dropdown at the top of the Statistics panel to filter all charts, KPIs, and tables to a specific marketplace.

</details>

<details>

<summary><strong>What is the Breakdown panel and how do I open it?</strong></summary>

The Breakdown panel is a slide-out panel on the right side of the Orders table. Click the **pie chart icon** in the table header row to toggle it. It shows a detailed financial decomposition of the selected order or all orders in the current view.

</details>

<details>

<summary><strong>Does Privacy Mode affect the underlying data?</strong></summary>

No. Privacy Mode only applies a visual blur to sensitive numbers on your screen. The data remains unchanged and all calculations continue to work normally. Toggle it off to see your actual values again.

</details>

<details>

<summary><strong>How do I export my dashboard data?</strong></summary>

The Home orders table has no export button of its own. To export, navigate to the **Reports** section and generate a downloadable report for any date range and marketplace.

</details>

<details>

<summary><strong>What do the different chart colors represent?</strong></summary>

The main chart is a stacked cost-decomposition bar chart. **Blue** is your **Sales Volume (Net)** - the income the bar starts from - and each cost stacked on top has its own colour: dark blue **VAT Due**, orange **Cost of Goods (COG)**, purple **Amazon Fees**, teal **PPC / Ad Spend**, brown **FBM Shipping** (and light-brown **FBM Return Shipping**), **gray General Expenses**, and red **Amount Refunded** / dark-red **VAT Refunded**. **Net Profit** is what remains after the cost blocks - it is shown in the tooltip footer when you hover a bar. Click a series in the legend to toggle it on or off.

</details>

***

## ➡️ What's Next?

{% content-ref url="/pages/nyA0VpPgo3x5qsCLMF26" %}
[Orders Overview](/dashboard-and-analytics/dashboard-overview/orders-overview.md)
{% endcontent-ref %}

{% content-ref url="/pages/yWniwYR2YpKfuBE4gaNy" %}
[Products Management](/dashboard-and-analytics/dashboard-overview/products-management.md)
{% endcontent-ref %}

{% content-ref url="/pages/5vsXtaqLonaWayeTIHV6" %}
[Reports](/dashboard-and-analytics/dashboard-overview/reports.md)
{% endcontent-ref %}