General Settings
Configure SellerMagnet's General Settings to customize your account, manage shipping methods, connect Amazon accounts, set notification preferences, and handle billing, all from a single settings pane
Open this page in your dashboard: Go to General Settings →
Accessing the Settings Panel
To open the Settings panel:
Click the gear icon (Settings) in the bottom section of the left sidebar.
The Settings modal opens with a sidebar navigation on the left and the content area on the right.
The Settings panel contains these sections:
General
Sliders
View current plan usage, manage currency and display preferences, record tax registrations
Shipping
Truck
Configure shipping methods and cost tiers for profit calculations
Connections
Amazon logo
Add, edit, or remove Amazon Seller Central connections
Integrations
Puzzle piece
One-click launchpad to every tool and automation linked to your account
Notifications
Bell
Toggle per-connection email reports, the project late-shipment alert, and promotional-email consent
Manage Payment
Credit card
Opens Stripe billing portal for payment management
My Account
User
Change password, enable 2FA, delete account
General Settings
The General section displays your current usage across SellerMagnet's metered features. This gives you a clear view of how much of your plan limits you are using.
Current Usage Dashboard
The usage dashboard shows real-time consumption for these areas:
Repricer
Number of created repricers (active/inactive) vs. your plan limit. Decreases on deletion
Analytics Dashboard
Number of tracked orders in the current billing cycle
Review Request
Number of review requests sent vs. your monthly allowance
AI credits (Beta)
AI credits used vs. your monthly allowance. These are spent by the AI-powered listing tools. Purchased top-up credits sit in a separate bucket the monthly refill never resets, and appear as a suffix on the row. This row only shows if AI credits are available on your account.
The AI credits row also carries an AI settings button that opens the shared AI model / price panel - the same settings surface used by the tool pages that spend credits, so you can review the model and per-quality pricing without leaving Settings.
Each metric displays:
A progress bar showing percentage used
The current count and maximum limit (e.g., "47 / 100")
Color-coded indicators: blue for normal usage, amber when approaching the limit, red when at capacity
Pro Tip: Monitor your usage weekly. If you consistently hit 80%+ of any limit, it may be time to upgrade your plan. You can do this directly from Manage Plan in the sidebar.
Currency & Display Settings
Below the usage dashboard, the Dashboard settings card lets you configure:
Display Currency: The currency used throughout the dashboard for all financial figures. This does not affect data collection; it only changes how values are displayed.
Default Language: The language used throughout the dashboard interface.
Timezone: Controls which timezone is used for date ranges and order display. Auto-detected from your browser by default.
Date Format: Choose how dates are displayed across the dashboard. Options are Auto-detect (browser locale),
DD.MM.YYYY,MM/DD/YYYY, andYYYY-MM-DD. Auto uses your browser's locale.
Your date format also governs exports. CSV and Excel exports use the date format you select here. CSV imports, however, must use YYYY-MM-DD regardless of this setting.
Your VAT settings live in a separate card lower down the General section:
VAT Collection Method: How VAT is handled in your profit calculations.
Firm VAT Rate: If you collect VAT separately, enter your rate here.
Changing your display currency does not retroactively convert historical data. Exchange rates are applied at the time of the original transaction. Currency changes take effect immediately for new data displays.
Profit & Cost Settings
These options control how general overhead, shipping, and refund costs flow into your per-order Net Profit. They live in Settings > General, below the currency and display options.
General costs per order (overhead allocation)
"General costs" are your account-wide overhead that is not tied to a single order - your Amazon subscription, Amazon Ads spend, software, accountant fees, and any other expenses you record in Reports → P&L. This setting decides how that monthly overhead is spread across your orders when SellerMagnet shows per-order Net Profit. Choose one of three modes:
Off
General expenses are excluded from per-order profit. They still appear in Reports → P&L. Per-order Net Profit shows direct margin only (revenue − Amazon fees − COGS − refunds).
Sellers who review overhead separately in Reports and want a clean direct margin per order.
By revenue share (recommended)
Each order absorbs a slice of the month's overhead in proportion to its revenue - bigger orders carry more. allocated = monthly overhead × (order revenue ÷ total revenue that month). This is the default for ~95% of sellers.
Most sellers - it reflects that high-value orders consume more of your fixed costs.
Flat per order (€/order)
The same overhead amount is deducted from every order, regardless of its size. allocated = monthly overhead ÷ number of orders that month.
Fixed-cost-per-shipment overhead (e.g. a flat pick-pack or handling cost that is identical for every parcel).
Advertising cost per order (PPC allocation)
This is a separate control from the general-costs allocation above, and it governs how Amazon Advertising (PPC) spend is charged to each individual order. It only appears for projects that have an Amazon Advertising connection - without one, there is no per-ASIN ad spend to split, so the choice is hidden and the standard split Advertising / General Expenses rows are used instead. Choose one of two modes:
Shared across all orders (Default)
Ad spend is split by the same rule as general expenses above. Every order carries a share, whether or not it came from an ad, so per-order Net Profit is unchanged. Example: 100 EUR of ad spend across 50 orders puts about 2 EUR on every order, including the ones that came from search.
Most sellers - a simple, even spread.
Only on orders the ads produced (More precise)
Each ad-attributed order carries the real spend on its ASIN(s); organic orders carry none. Spend that produced no order in the period shows as its own "Unattributed ad spend" line. This changes per-order profit. Example: the same 100 EUR lands only on the 12 orders the ads produced, so your organic orders show their true margin.
Sellers who want organic orders to show their true margin.
Include shipping in sales volume
Controls only how customer-paid shipping is displayed in the Gross / Net / VAT sales-volume tile and chart:
ON: customer-paid shipping is rolled into the Gross / Net / VAT sales-volume figure.
OFF: the tile shows items-only, and shipping is listed as its own line in the breakdown.
Either way, shipping revenue is always included in Net Profit and in per-order row totals - this toggle only affects the sales-volume display, never your profit.
Include COGS in refund Net Impact
ON: the cost of damaged / written-off returned units is subtracted from each refund's Net Impact on the Refunds page.
OFF: Net Impact reflects only Amazon fee adjustments and shipping/label losses, and the COGS lines are hidden - useful if you track inventory cost separately.
Default returns sellable
Sets the default for whether returned units are added back to sellable stock. You can still override this per product in the Batches modal ("Add returns back").
Tax Registrations
At the bottom of Settings > General is the Tax Registrations card. This is where you record your per-country VAT registration numbers so SellerMagnet can apply the correct tax treatment to each marketplace's figures.
Click + Add (top-right of the card) to register a number. Each entry is stored in a table with the following columns:
Connection
The Amazon connection this registration attaches to
Country
The country the VAT number is registered in
VAT Number
Your VAT registration number for that country
Rate Type
The tax-rate treatment applied for that registration
Status
Whether the registration is active
Primary
Marks one registration as the primary one
Source
How the entry was added (manual vs. imported)
Effective
The effective date(s) the registration applies from
Actions
Edit or delete the registration
If you sell in countries where you are VAT-registered but have no registration recorded here, SellerMagnet shows a reminder banner on the card. Add your numbers so VAT is handled correctly in your profit and fee calculations.
Theme (Light / Dark Mode)
SellerMagnet ships with both a light and a dark theme. Light is the default; dark is opt-in.
There are two places to switch the theme, and they stay in sync:
Topbar toggle
A sun/moon button in the dashboard top bar - click it to flip between light and dark instantly. The icon shows the action it performs (moon = switch to dark, sun = switch to light).
Settings > General > Appearance
A segmented Light / Dark control inside the Settings panel.
How it behaves:
Persists per browser. Your choice is remembered in the browser (via
localStorage), so it sticks across page loads and sessions on that device. It is a per-browser preference, not a server-side account setting - set it again on each device/browser you use.Applies everywhere. The theme covers the whole dashboard - pages, the sidebar and top bar, modals, and charts (chart axes, gridlines, legends, and tooltips re-theme live when you toggle).
No flash on load. The theme is applied before the page paints, so you won't see a flash of the wrong theme.
Pro Tip: Working late or on an OLED screen? Dark mode is easier on the eyes. Toggle it from the top bar without opening Settings.
Shipping Settings
Shipping costs directly impact your profit calculations. The Shipping section lets you define routes with tiered pricing so SellerMagnet can accurately compute margins per order.
Adding a Shipping Method
Click + New Shipping Method in the shipping settings header.
Fill in the method details:
Name
A descriptive label for the shipping method
"DE GLS Standard"
Country
The marketplace/country this method applies to
Germany
Cost Type
Flat rate or tiered by quantity
Tiered
Flat Cost
If flat: fixed cost per shipment
EUR 4.99
Quantity Tiers
If tiered: cost brackets based on number of units
1 unit = EUR 5.00, 2-3 = EUR 7.00, 4+ = EUR 9.50
Click Save to create the method.
Managing Existing Methods
All methods appear in a table with the following columns:
Checkbox: Select methods for bulk actions
Name: Method identifier
Country: Marketplace/country covered
Cost Type: Flat or tiered configuration
Actions: Edit or delete the method
Pro Tip: Create separate methods for each marketplace/country. This gives you more accurate per-order profit calculations, especially when shipping costs vary significantly between markets.
Multi-Unit Rules
Set specific costs when customers order multiple units:
Flat + extra per additional unit:
Base (1 unit): EUR 5.00
Extra: +EUR 1.50 per additional unit (2 units = EUR 6.50, 3 units = EUR 8.00)
Tiered by quantity:
1 unit: EUR 5.00
2-3 units: EUR 7.00
4-5 units: EUR 9.50
6+ units: EUR 12.00
Pro Tip: Align tiers with your courier's weight/volume thresholds (e.g., 0-2 kg, 2-5 kg, 5-10 kg).
How Multiple Products Combine (Calculation Strategy)
When a single order contains several different products that each have their own shipping method, SellerMagnet needs a rule for how to combine those costs into one shipping figure for the order. Set this once in Settings > Shipping → Shipping cost calculation; the chosen strategy shows as a badge (e.g. HIGHEST).
Highest
Uses only the single most expensive product's shipping cost for the whole order.
Sellers who ship a mixed order in one parcel - you pay one shipping cost, driven by the bulkiest item.
Sum all
Adds up every product's shipping cost in the order.
Sellers who genuinely ship each item separately, so every item's shipping is a real cost.
Sum with cap (recommended)
Adds up each product's shipping but never charges more than a maximum cap you set (e.g. €15.00).
Most sellers - it scales with multi-item orders but protects against unrealistic totals on large baskets.
Primary + additional (enterprise)
Charges the primary item's full shipping plus a configurable percentage for each additional item.
High-volume sellers modelling a "first item full price, extra items discounted" courier contract.
Assigning Shipping Methods to Products
After creating routes, you can assign them to products in two ways:
Per product: Edit a product and select a shipping method from the dropdown.
Bulk assignment: Select multiple products in the Products page and assign a route via the bulk action menu.
Products without an assigned shipping method will use zero shipping cost in profit calculations. This will inflate your apparent margins. Always assign routes to your top-selling products first.
Connection Settings (Amazon)
The Connections section manages your Amazon Seller Central integrations.
Viewing Existing Connections
Each connection card shows:
Connection Name
The label you assigned (e.g., "EU Store")
Status
Active or Revoked
Primary Marketplace
The default marketplace for this connection
Import Start Date
When historical data import begins
VAT on Amazon Fees
Whether VAT is applied to Amazon's fee charges
Last Sync
Timestamp of the most recent data sync
Historical Data
Request historical data import for predefined time frames (quarterly ranges)
Adding a New Connection
Click + Add Connection in the connections header.
Enter a Connection Name.
Set the Import Start Date.
Select your Primary Marketplace.
Configure VAT on Amazon Fees if applicable.
Click Connect to Amazon: you will be redirected to Amazon Seller Central.
Authorize SellerMagnet on the Amazon page.
You will be redirected back to SellerMagnet once authorization is complete.
Never share your Amazon SP-API (Selling Partner API) credentials with anyone. SellerMagnet handles the entire authorization flow securely via Amazon OAuth. If anyone asks you to paste API keys manually, it is not a legitimate SellerMagnet request.
Editing a Connection
Click the Edit button on any connection card to:
Change the connection name
Update the import start date (this triggers a re-sync for the new date range)
Modify VAT settings
Change the primary marketplace
Revoking a Connection
Click the Revoke button on the connection card.
Confirm the action in the confirmation dialog.
Revoking a connection disconnects your Amazon account including historical orders, product data, and analytics. This action cannot be undone. Export any reports you need before removing a connection.
Requesting Historical Data
When you first connect, SellerMagnet imports data forward from your Import Start Date. To pull in older orders after the fact, request them here, one quarter at a time.
In the Connections table, click the info icon in the Historical Data column for that connection.
A list of time frames appears. Amazon returns history in 3-month (quarterly) blocks, stepping backwards from today.
Click Request on a single quarter, or Request all to queue every available block at once.
Each requested block switches to Pending (amber) while SellerMagnet downloads and processes it in the background. A block that is already Pending or completed cannot be requested again.
Amazon limits historical data to roughly the last 23 months. Quarters older than that are not offered - the earliest block is automatically clipped to the cutoff - so there is no way to pull data from before that window. Set your Import Start Date with this in mind.
Switching Between Connections
You can switch between connections at any time using the connection selector at the bottom of the sidebar. It has two modes:
All (default)
Data aggregated across every connection in the current project - KPIs, orders, and reports combine all stores into one view. This is the selector's default selection.
[Connection Name]
Data scoped to that single connection only - everything on the dashboard re-loads filtered to that store.
Selecting a different connection reloads the dashboard so every page reflects the new scope. You can also click Manage Connections in the connection selector dropdown to jump directly to Connection Settings.
Integrations
The Integrations tab is a one-click launchpad to every tool and automation linked to your account. Instead of hunting through the sidebar, you can jump straight to a feature - or its in-feature settings - from one categorized grid. Each card opens the target page (or a specific settings anchor) in the dashboard.
The cards are grouped into sections:
Selling tools
Repricer, Product Sourcer & Saved ASINs, Bulk Sourcer, Inventory Planner, Subscribe & Save, Expenses & COG Batches, Tags & Categories
Listing tools
Listing Optimizer, Listing Builder, Listing Quality, A+ Content, Variation Manager, Keyword Research, Listing Agent, Title Checker
PPC & AI
PPC Manager, AI Optimizer & Autopilot, Bid Rules, Brand Defense, Approval Center, PPC Opportunities, Search Terms, PPC Keyword Research, PPC Analytics, PPC Activity Log, Slack & Teams Webhooks
Returns, refunds & reviews
Lost & Found - Reimbursements, Fee Audit, Auto Review Requests, Live Return Tracking
Reporting & alerts
Alerts Center, OTDR & Late-Shipment Alerts, Reports & Schedules, Listing Performance, Transactions & Payouts
Slack & Microsoft Teams Webhooks (PPC alerts)
The Slack & Teams Webhooks card under PPC & AI is the key third-party integration here. It deep-links to PPC Manager > Settings > Alerts, where you connect outgoing incoming-webhook URLs so SellerMagnet can push PPC notifications into your team chat.
Slack
A Slack incoming-webhook URL (https://hooks.slack.com/services/...)
Autopilot apply, dayparting apply, and weekly-digest events - the same content as the ops feed
Microsoft Teams
An Office 365 / Workflow incoming-webhook URL
The same alerts, using the Teams MessageCard schema (works with classic Connectors and the newer Workflow webhooks)
Each channel has a Send test message button so you can confirm the webhook is wired correctly before relying on it.
Multi-Project Workspaces
A project is a fully separate workspace - its own Amazon connections, data, settings, and billing. Sellers running multiple businesses (or keeping a client's account isolated) can create several projects under one login and switch between them instantly.
Switching Projects
Use the project selector in the sidebar to switch the active project. Selecting a different project reloads the dashboard into that workspace.
Managing Projects
From the project selector, click Manage Projects to open the Manage Projects modal. It lists every project you have with its name and date added, and lets you:
View all of your projects in one table.
Delete a project using the trash icon on its row.
Create a new project with the + Create New Project button.
Creating a Project
Open Manage Projects from the project selector.
Click + Create New Project.
Enter a Project Name in the create-project dialog.
Click Create New Project to confirm.
The new project is added to your project selector immediately, ready to switch into and connect Amazon accounts.
Deleting a project is permanent. It removes that workspace's connections, data, and settings. Make sure you have selected the correct project before deleting, and export anything you need first.
Notification Settings
The Notifications tab controls the email reports SellerMagnet sends you. It is a set of simple on/off toggles - there are no notification "categories" or per-category channels here. The reports are configured per Amazon connection, so each of your connections gets its own card of toggles; below those sits the project-level late-shipment alert and an account-level promotional-email consent switch.
Per-Connection Email Reports
For each Amazon connection in the current project, you get a card (headed Connections: [connection name]) with these toggles. Each is on by default.
Weekly Overview
Weekly summary of your account activity.
Lost & Found Report
Get notified about reimbursable inventory discrepancies (lost, damaged, or fee errors).
PPC Overview
Weekly summary of your Amazon Advertising performance.
Out-of-Stock Report
Receive alerts when products in your inventory go out of stock.
New Seller Review
Notify you when a new review is received.
Each connection card also carries an Inventory Alerts row. This one is not a toggle here - low-stock notifications are configured per product, so the row links out with a Configure Now link that takes you to the Products page.
Late-Shipment Alerts (FBM)
Below the connection cards is a dedicated toggle for late-shipment alerts, aimed at FBM (Fulfilled by Merchant) sellers who need to ship on time to protect their account health.
Get notified about late FBM shipments
When enabled, SellerMagnet emails and notifies you up to twice per day when orders are still pending shipment past the 12-hour / 24-hour marks.
Scope
This is a project-level setting - it applies to the current project, not a single connection.
Stays in sync
The same toggle also appears inside the Seller Performance widget on the home dashboard. Flipping it in either place updates both.
Pro Tip: If you run FBM, turn this on. Catching a pending order before the 24-hour mark protects your On-Time Delivery Rate (OTDR) and helps avoid account-health penalties.
Promotional Emails
At the bottom of the tab is an account-level Promotional Emails consent toggle - "Subscribe to receive exclusive offers, discounts, and promotions." Unlike the reports above, this applies to your whole account, not a single connection or project. Turn it off to stop marketing emails while still receiving your operational reports.
Manage Payment (Billing Portal)
Clicking Manage Payment in the settings sidebar opens the Stripe Billing Portal in a new tab. This is a secure, external portal managed by Stripe where you can:
View your current subscription plan and billing cycle
Update your payment method (credit card, debit card)
Download past invoices and receipts
Cancel or modify your subscription
The billing portal is hosted by Stripe, SellerMagnet's payment processor. Your payment details are stored securely by Stripe and are never accessible to SellerMagnet directly.
Understanding Your Plan
SellerMagnet offers tiered plans. To view plan details and upgrade options from inside the dashboard, navigate to Manage Plan in the sidebar (under the Subscription section).
Analytics Dashboard
Order volume limits, data retention period
Repricer
Number of active repricing rules
Review Requester
Monthly review request allowance
Listing Optimizer
Available on all plans
PPC Manager
Requires separate PPC ads credential
FAQ
## ➡️ What's Next?
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